Black Friday marketing is how businesses promote their deals on the day after Thanksgiving. It’s an opportunity for brands to boost sales, engage customers, and strengthen their brand presence. AWeber contributor Kaleigh Moore has published an article featuring five Black Friday marketing ideas. She says, “Let’s look at some effective strategies and examples you can use to stand out when Black Friday competition is in full force. Capitalize on holiday gift-giving Yes, the holidays are the season for giving. But something else happens when we start shopping with others in mind: We... [...]

Many analysts are forecasting slower holiday spending this year, putting even more pressure on already stressed advertising budgets. Adweek is hosting a webinar ‘Contextual Targeting For the Holidays: More Reach, Less Risk’ on Wednesday, October 25, 2023, at 1.00 pm EDT. The Adweek team says, “Get effective strategies to turn your desired holiday audiences into contextual targets that deliver results from leaders at Fyllo. You’ll find out: How to apply contextual targeting now to secure a cookieless future More effective ways to leverage your loyalty data beyond re-marketing Strategies... [...]

Many analysts are forecasting slower holiday spending this year, putting even more pressure on already stressed advertising budgets. Adweek is hosting a webinar ‘Contextual Targeting For the Holidays: Reach Your Brand’s Best Audience’ on Wednesday, October 25, 2023, at 1.00 pm EDT. The Adweek team says, “Get effective strategies to turn your desired holiday audiences into contextual targets that deliver results from leaders at Fyllo. You’ll find out: How to apply contextual targeting now to secure a cookieless future More effective ways to leverage your loyalty data beyond... [...]

The holiday season is here, and AI-powered tools can help you connect with shoppers throughout their journey. Check out these best practices to capture the full value of the holidays: Google has published a checklist featuring must-do’s to multiply your holiday performance this year. The Google team says, “The holiday season is here, and this year, AI-powered tools are changing the game. AI can help you uplevel your expertise to identify and capture consumer demand from July to January. About a third of consumers in surveyed markets are spending more time making decisions (30%), considering... [...]

eMarketer has published the latest episode of the Reimagining Retail podcast ‘How the 2022 Holiday Season Went, and What to Look Out For in the Upcoming Q4 Earnings’. The eMarketer team says, “On today’s episode, we discuss the most interesting numbers that help outline what happened this past holiday season. Then for “Pop-Up Rankings,” we rank the top items to look out for from the upcoming Q4 retailer earnings. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman.” How the 2022 Holiday Season Went eMarketer  [...]

Holidays provide new opportunities for marketers to promote their products and services and increase sales. HubSpot contributor Flori Needle has published an article featuring the top marketing holidays of the year for which marketers prepare.  She says, “In this post, we’ll go over insights from marketers on the holidays and annual events that they spend the most money on and why. What holidays and annual events do marketers build strategies for? We asked marketers and advertisers about the holidays/annual events they plan to build marketing strategies for in the next 12 months. They... [...]

This year’s holiday season brings new challenges with rising inflation rates, evolving consumer trends, supply chain disruptions and shifts in payment methods and technology. Leaders like you need to know how to navigate through these challenges as the biggest buying season quickly approaches. Markeing Dive’s ‘Insights into the 2022 Holiday Season’ webinar is available on demand. The MD team says, “Join Industry Dive’s expert team of journalists for an insightful virtual event to get the full scope of developments and trends leaders across a spectrum of industries... [...]

AWeber contributor Kelly Forst has published an article announcing the release of 33 free holiday GIFs to spice up your email marketing campaigns. She says, “These free holiday GIFs aren’t available anywhere else. Use them for Christmas emails, holiday sale emails, or for New Year’s, Hanukkah or Kwanzaa. Everything deserves a little extra sparkle during the holidays, so as a free gift to you, AWeber’s design elves created these 33 holiday-themed animated GIFs. Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially use them in... [...]

According to NRF, the 2021 holiday sales grew 14.1% to a record $886.7 billion. This year, we can expect a greater boost to these numbers. HubSpot contributor Erica Santiago has published an article featuring eight holiday giveaway ideas to boost revenue. She says, “The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You’re in luck if you need fresh ideas for your holiday giveaways. I’ve put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue. Here are a few giveaway ideas... [...]

You need strong social media to plan to reach a wider audience during the holiday season. Search Engine Land contributor Erin Jones has published an article featuring seven tips for a holiday-ready social media strategy. She says, “Here are seven tips to make your social media strategy holiday-ready. 1. Be helpful Give your audience the info they’re looking for, earn their trust and, as a result, their attention. Simplify their experience by providing: Click-to-shop options directly from your social profiles. Direct links to products or booking information from your posts to assist... [...]