Merkle Inc. is hosting a webinar ‘Why Hybrid Customer Experiences are Driving the Holiday 2022 Season’ on Tuesday, June 14, 2022, at 1.00 pm EST. The Merkle team says, “Holiday 2020 was the year of ecommerce explosion. In 2021, it was the brick-and-mortar resurgence. For 2022, the theme propelling the holiday season will be merging digital and physical experiences. In this webinar, our retail and customer experience experts will be joined by a well-known brand to discuss why hybrid experiences, payment and delivery options, and messaging will be key this season and how to employ... [...]
Archive for the 'Holiday Marketing' Category
Merkle Inc. is hosting a webinar ‘Why Hybrid Customer Experiences are Driving the Holiday 2022 Season’ on Tuesday, June 14, 2022, at 1.00 pm EST. The Merkle team says, “Holiday 2020 was the year of ecommerce explosion. In 2021, it was the brick-and-mortar resurgence. For 2022, the theme propelling the holiday season will be merging digital and physical experiences. In this webinar, our retail and customer experience experts will be joined by a well-known brand to discuss why hybrid experiences, payment and delivery options, and messaging will be key this season and how to employ... [...]
SMS (or text messaging) is the only marketing channel with a 97% open rate, according to research from messaging platform Podium. Search Engine Journal is hosting a webinar ‘SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach’ on Wednesday, November 17, 2021, at 2.00 pm ET. The SEJ team says, “In this webinar, you’ll get eight actionable tips and tricks to create effective SMS campaigns and improve the ROI of your marketing this holiday season. Register to see how you can: Grow your SMS opt-in list for the holidays. Optimize conversions for the holiday shopping... [...]
SMS (or text messaging) is the only marketing channel with a 97% open rate, according to research from messaging platform Podium. Search Engine Journal is hosting a webinar ‘SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach’ on Wednesday, November 17, 2021, at 2.00 pm ET. The SEJ team says, “In this webinar, you’ll get eight actionable tips and tricks to create effective SMS campaigns and improve the ROI of your marketing this holiday season. Register to see how you can: Grow your SMS opt-in list for the holidays. Optimize conversions for the holiday shopping... [...]
According to Etsy.com, shoppers spent $3.3 billion on Etsy from October to December 2020. In this upcoming holiday season, the number may go even higher. AWeber contributor Sean Tinney has shared some useful tips on making more sales on Etsy during the upcoming holiday season. Sean says, “There are three ways to make more from your Etsy store: Boost sales with email marketing Sell more on average to each customer Find new leads to convert to buyers Boost sales with email marketing Do you get a lot of repeat customer business? If so, that’s great. If you don’t, you may want to think... [...]
Merkle’s Adrian Troy, Gaia Read, and Egle Mazonaite have published an article highlighting six useful strategies to improve your holiday sales with a strong search engine marketing plan. They say, “While a lot of the usual Cyber Week prep work is already behind us, below are some tips and tactical ideas on how retailers can continue to win throughout the entire holiday season. Encourage Consumers to Go In-Store If Store Inventory is Stronger Than Online First and foremost, before they go in-store, it’s important that customers know you prioritize the health of shoppers and employees... [...]
As the holiday season comes closer, it is time to prepare our strategy to reach more buyers this year and create more sales. The Conductor team has published a guide to creating the Black Friday SEO strategy. Claudia Higgins says, “Google serves more than 5 million searches per month that are related to Black Friday. And we know this estimate from Google is averaged out across a full year. If we conservatively estimate that 85% of “Black Friday” related searches happen in November, that means of the 60 million annual searches, roughly 51 million searches take place in November, and most... [...]
Inc. contributor Bill Hobbs has shared three useful tips to help you prepare your business to get most from the upcoming holiday season during the testing times of COVID-19 pandemic. He says, “Brands can expect the following 2020 holiday shopping trends. Lower overall spend Many consumers are facing economic uncertainty and financial stress, and they are likely to be more frugal in their holiday spending this year. Two in every five shoppers plan to spend less than they did last holiday season, according to Accenture’s annual survey. Deloitte has a slightly more optimistic view,... [...]
Email plays a pivotal role when it comes to marketing and holidays are not an exception. A well-designed email campaign with effective copy can help you to improve your conversion rate. Practical Ecommerce contributor Carolyn Nye has shared five email marketing tactics to help you improve your conversion rate during the holiday season. Nye says, “I’ve received many holiday email-marketing messages since the busy Black Friday to Cyber Monday weekend. In this post, I’ll share five that are especially clever. Combining Email and Physical Mail I was looking in November for... [...]
To make most from your holiday marketing efforts, you should be planning your PPC holiday marketing campaigns right now as the holiday season boasts the most lucrative quarter for many online businesses. PPC Hero contributor Stephanie White has shared 12 holiday PPC optimization tips to improve your marketing results. White says, “This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in your account right now. Some of these tips will help you reduce wasteful spending and improve ROAS. SQRs/Negatives It... [...]