Video has come out as a strong tool to help brands improve their sales and overall performance. In b2b sales too you can try different video formats and make more sales. Entrepreneur contributor James G. Brooks has shared some useful tips to improve your b2b sales using video marketing. Brooks says, “Here’s why video case studies are a particularly effective vehicle for B2B marketing: Prospects need something to show their bosses. Frank V. Cespedes, a senior lecturer at Harvard Business School, reviewed 34 million customer/content interactions online. He discovered B2B buyers’... [...]
Archive for the 'Online Video Marketing' Category
Entrepreneur magazine team has published a video featuring Andy Eilers on ‘How to Sell Your Video Content Like an All-Star Product’. The Entrepreneur team says, “In this video, Entrepreneur Network partner Greg Rollett talks with Andy Eilers, who is launching The Andy Eilers Show with Ambitious TV. The two entrepreneurs talk about sales and the delivery of the product. For Eilers, the product is his new show and starting these new projects forces him to strive for a higher level. Eilers goes on to discuss the power of coaching during the filming of his show, especially... [...]
MarketingProfs contributor Laura Forer has shared an infographic that offers some useful strategies to get your YouTube videos in ranked in search results. Forer says, “YouTube processes more than 3 billion searches a month, making it the world’s second largest search engine. That’s according to an infographic by video production agency One Productions, which provides a handy overview of SEO for YouTube and a step-by-step outline of how to start optimizing your video content. For example, the graphic explains that tags are used to categorize videos and provide information about... [...]
The Entrepreneur magazine team has published a video featuring Kevin Hodes on ‘Why Video Is the Best Format to Show off Your Brand’s Personality’. Entrepreneur team says, “In this video, Entrepreneur Network partner Greg Rollett sits down with Kevin Hodes, founder of Swypit, a credit card processing company, to talk about why video is an important part of his business and content strategy. Video can convey the individual personality of a person. Hodes points out he could have compiled the majority of what he talks about in an email. Not only does video add an extra layer... [...]
Content Marketing Institute is hosting a webinar on ‘Do More With Less. How To Maximize Your Video Content Budget’ on Wednesday, June 27 at 2.00 pm EDT. The CMI team says, “Marketing budgets—we all wish they were larger, especially when it comes to video. The truth is you can create killer video on any budget, and there are simple things you could be doing right now to stretch whatever you’ve got. Join us June 27th to hear James Hamar, Brightcove Video Production Manager, dish out pro-tips to maximize your content budget with simple tweaks to your video production process,... [...]
Video is seen as an ultimate tool that helps brands and marketers influence more people and make them take a purchasing decision. Apart from improving sales, video also help marketers strengthen their brand visibility online. Business 2 Community columnist Erika Montgomery has shared some useful facts on how video helps in improving brand visibility. Montgomery says, “Videos are one of the most effective channels for customer engagement. One study shows that potential customers are 85% more likely to buy a product if they have watched a product video. The challenge for brands, however,... [...]
Continuous research and experimentation can help you the way you are marketing your products and services. Observing how your co-marketers are implementing different strategies can also help you achieve marketing success. Forbes contributor Steve Olenski has shared four tips to help marketers improve their video marketing performance. Olenski says, “Here are four tips to help CMOs successfully leverage the power of video marketing. 1. Determine what video platform is best aligned with your goals. You can’t expect to net amazing results simply by uploading video content and randomly publishing... [...]
Video has proved to be an ultimate tool to help brands extend their reach and convert more customers. A carefully planned video also helps the brand to make more people aware about it. Today YouTube is the ultimate source to host the video and make a brand successful. HubSpot’s Amanda Zantal-Wiener has reported that there are chances of Facebook and Instagram (IGTV) getting deeper into the game of video. Amanda says, “Video is, unquestionably, one of the most popular forms of content consumption online today. In January, when Facebook announced a major algorithm change to shift focus... [...]
Entrepreneur magazine team has published a video featuring Jordan Taylor Wright on ‘How to Create Emotional Content That Engages and Resonates With Your Audience’. The Entrepreneur team says, “Struggling with content creation is something that many entrepreneurs experience when marketing themselves, their product or their service, but few are able to identify the energetic reasons for their struggles. Jordan Taylor Wright’s ability to tap into the energy of an audience led to the birth of his production company, Taylor Cut Films, which creates commercials, films, music videos... [...]
Entrepreneur magazine team has published a video featuring Ben Angel on ‘Sales Not Where You Want Them to Be? Consider Video Marketing’. The Entrepreneur team says, “In this video, Entrepreneur Network partner Ben Angel goes into the details of how his business — which concentrates on online education for marketing — was able to generate $1 million in sales even as Angel was only able to work half a day. Angel has been able to dedicate his resources (e.g. time, energy, employee pool) elsewhere mostly with the help of digital marketing. One of his foremost steps is creating... [...]