The power of video has been quite strong in the blogosphere. As video is more interactive and easy to reach out more and more people online, vlogging has become a popular way to get fame and make money online. Entrepreneur has published a video interview with Amy Schmittauer on how to create a successful video blog. Entrepreneur team says, “In this video, Entrepreneur Network partner Salma Jafri interviews blogger, speaker and author of Vlog Like a Boss Amy Schmittauer. In the interview, Schmittauer starts by explaining why incorporating video into your blogging strategy — either... [...]

Video plays an important role in today’s Internet marketing process. It is very important to create effective video to get desired results. Small Business Trends’ Gabrielle Pickard-Whitehead has shared some useful softwares are very useful in creating great animated videos. Gabrielle has also shared the following video marketing stats: 70% of consumers are more likely to buy a product after watching a video 92% of viewers of videos on a mobile device share the video with others 70% of professional marketers assert that video is the most powerful conversion medium. Looking at the... [...]

Marketing Land’s Ginny Marving has posted an article on how YouTube has quietly paused search ads to implement brand safety measures. This action comes into effect after YouTube’s decision to implement additional brand safety measures after some US and UK advertisers pulled campaigns due to reports by The Times of ads appearing on extremist and objectionable content. Marvin says, “This change only affects the discovery ads that appear in the search results on YouTube. Discovery ads can still appear on video partner sites in the Display Network. They are also still showing... [...]

Video has become an irreplaceable part of the marketing initiatives. It captures consumers attention and drives them to make a decision in the sales cycle. Apart from the sales, the videos are quite powerful when it comes to promotion. Small Business Trends’ Gabrielle Pickard-Whitehead has posted an article on ways to create great marketing videos. Gabrielle has shared ways like telling a story, creating a stimulating title for the videos, focusing more on the mission than on the product and makeing the videos mobile-friendly. Addressing the call to action element, Gabrielle adds: “Similar... [...]

Ash Read says, “By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia to find out. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common. Here are seven secrets to creating successful video content. 1. Focus on stories, not sales Before the rise of social media, if you wanted someone to see an advert, you had to rent space within a popular... [...]

Malinda Wilkinson says, “So… you are running an email campaign, and you’ve planned your schedule. That’s great! You’ve developed a campaign plan and you’ve segmented your list. Even better! But now it’s time to craft the actual emails. You send emails every day, you’ve been practicing for this since you got your first AOL account, it should be a piece of cake, right? Well, crafting marketing emails doesn’t have to be hard, but like planning and scheduling your campaigns, it also requires strategy. For every dollar spent on email marketing,... [...]

Kimberly De Silva says, “You have probably heard it everywhere: video marketing is the future — and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing: 4X as many people would prefer to watch a video about a product than read about it. By including the word “video” in an email subject line, you can boost open rates by 19 percent and click-through rates by 65 percent. Including a video on a landing page can increase conversion by 80 percent. YouTube... [...]

Lindsay Kolowich says, ” When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight — we’ll explain why.) While we’ve written before about optimizing... [...]

Laura Forer says, “If you work in e-commerce, it’s likely that your brand and your competitors are using video to help educate, entertain, and sell products or services. But video takes investment, and the pressure to see viable ROI from videos is especially pronounced in e-commerce. The team at Goodvidio has put together an infographic of 40 video statistics relevant to e-commerce marketers that can help guide you as you look to make the most of your video investment. You can find statistics about general video usage, such as product videos can increase the likelihood of a purchase... [...]

Annie Pilon says, “Video marketing has become increasingly important for businesses of all sizes. And YouTube is one of the most popular platforms for posting and sharing those videos. If you have a YouTube channel for your small business, or are thinking of starting one, here are 20 ideas for types of content you can post. Video Ideas for YouTube Product Spotlights If your business is a product-based one, you can use YouTube as a platform for highlighting specific products, as Guitar Center does here. Product Announcements Then when your business comes out with new products, you can create... [...]