When it comes to content marketing, video rules. And for achieving successful video reach it is very important to adopt the right SEO strategy for video marketing. According to a HubSpot research, 48% of content marketers who use video, depend on YouTube and plan to use it in the next 12 months. To achieve success on YouTube, right search optimization is the key. HubSpot writer Amanda Zantal-Wiener has shared seven search optimization tips fro YouTube. On providing proper description for the video, Amanda says, “First things first: According to Google, the official character limit for YouTube... [...]

Vimeo has launched new video interaction tools with updated end screens, mobile-friendly cards and email capture forms. The new set of tools is available to its Business Membership subscribers. According to Vimeo, the new tools will help video creators to drive more engagement. On inclusion on email capture forms, Vimeo staff says, “Vimeo Business members can now put email capture forms at any point before, during, or after each video. You can also give your viewers the options to opt out of it, if you so choose. As with cards and calls to action, you can include a message to match the... [...]

If you haven’t built up your online video capability, Kevin Fahey has a guide to the whole video marketing process that will show you how to do it like the experts. Here’s what the IM Video Masters course can do for you. • Show you how to create stunning videos, even if you have never made a video in your whole life. • Show you the simple steps required to edit your videos like a professional ( you can do them even if you don’t yet have experience or the tools for editing.) • Show you how to publish your videos with confidence that what you created is something that people will... [...]

It’s true: 64% More Visitors Are likely To Purchase A Product After Watching A Video. Video, done well, can make a critical difference in your success. Whether you are selling to consumers or businesses, a video can draw people into your offer, making it easier to understand and harder to resist. Experienced online marketer Kevin Fahey uses video in all his marketing and credits video with much of his success. He is sharing his wisdom with other marketers who want to make their own videos more effective, in his new traiing, IM Video Masters. In this new training, Fahey is showing you everything... [...]

Video content represents the most segment in the content marketing initiatives. According to HubSpot, 50% marketers are creating YouTube and Facebook channels for distributing video. And 33% mention video content creation as their top priority for the coming year. HubSpot’s Jamee Sheehy, Nick Carney and Sophia Bernazzani combined blog and video content to see the impact of blog content when transformed into video. They posted the transformed video content on YouTube, Facebook and Instagram Stories and found that content distribution increased significantly. Here are their findings from... [...]

Video is ruling the web. With most of the Facebook posts having a video to engage users, marketers are focusing rightly on this excellent tool. According to Econsultancy by 2019, 80% of all web traffic will come from videos. Econsultancy’s Nikki Gilliland has shared five examples of how brands are using interactive videos effectively. Gilliland says, “Due to the rise in video’s popularity, however, it’s become all the more difficult for brands to capture user attention – not to mention hold it for longer than five seconds. This is where interactive video comes in. Instead... [...]

The power of video has been quite strong in the blogosphere. As video is more interactive and easy to reach out more and more people online, vlogging has become a popular way to get fame and make money online. Entrepreneur has published a video interview with Amy Schmittauer on how to create a successful video blog. Entrepreneur team says, “In this video, Entrepreneur Network partner Salma Jafri interviews blogger, speaker and author of Vlog Like a Boss Amy Schmittauer. In the interview, Schmittauer starts by explaining why incorporating video into your blogging strategy — either... [...]

Video plays an important role in today’s Internet marketing process. It is very important to create effective video to get desired results. Small Business Trends’ Gabrielle Pickard-Whitehead has shared some useful softwares are very useful in creating great animated videos. Gabrielle has also shared the following video marketing stats: 70% of consumers are more likely to buy a product after watching a video 92% of viewers of videos on a mobile device share the video with others 70% of professional marketers assert that video is the most powerful conversion medium. Looking at the... [...]

Marketing Land’s Ginny Marving has posted an article on how YouTube has quietly paused search ads to implement brand safety measures. This action comes into effect after YouTube’s decision to implement additional brand safety measures after some US and UK advertisers pulled campaigns due to reports by The Times of ads appearing on extremist and objectionable content. Marvin says, “This change only affects the discovery ads that appear in the search results on YouTube. Discovery ads can still appear on video partner sites in the Display Network. They are also still showing... [...]

Video has become an irreplaceable part of the marketing initiatives. It captures consumers attention and drives them to make a decision in the sales cycle. Apart from the sales, the videos are quite powerful when it comes to promotion. Small Business Trends’ Gabrielle Pickard-Whitehead has posted an article on ways to create great marketing videos. Gabrielle has shared ways like telling a story, creating a stimulating title for the videos, focusing more on the mission than on the product and makeing the videos mobile-friendly. Addressing the call to action element, Gabrielle adds: “Similar... [...]