If you use video for strengthening your marketers, you should be well aware about the View Through Rate (VTR) which is calculated by dividing the number of completed views on a skippable ad by the number of its initial impressions.Business.com writer Rich Dress has shared an article advising marketers to consider YouTube VTR seriously to improve the performance of their video ad campaigns.Focusing on the the most common measurement for YouTube ad success, Dress says, “The metrics commonly measured to understand the success of an ad campaign are the click-through rate, and impressions.... [...]

Video has become an integral part of marketers’ content marketing strategy. Social networks like Facebook have turned to be video-focused domains.According to Ooyala’s Global Video Index Q1 2017, more and more Internet users are turning to videos and the latest trends show that they are watching long-form video contents now.More FindingsIn Q1 2016, 35% PC users preferred to watch long-form videos. The number rose to 65% in Q1 2017.When it comes to phone users, 29% users saw long-form videos in Q1 2016. In Q1 2017, there were 55% people who preferred to watch long-form videos on their... [...]

According to an Animoto research, 81% of marketers are optimizing their social videos for mobile web and 39% are creating square and vertical videos.The Animoto study involved 1000 consumers and 500 marketers.Here are the findings:64% consumers said that watching marketing videos on Facebook influenced their purchase decisionsIn February 2017, Facebook received 1.74 mobile monthly active users39% of consumers are more likely to watch complete videos – if they have subtitles67% marketers use text over imagery51% of the use closed captions.Explore more findings from the study. [...]

An Animato survey has revealed that more and more marketers are turning to video for meeting with their goals. 64% of the survey respondents stated that Facebook marketing video influenced their a purchase decisions.More findings from the Animato survey:92% of marketers make videos with assets they already have81% of marketers optimize their social videos for mobile audiences39% of marketers create square and/or vertical videos48% of marketers create 4+ videos every month27% of them create 6+ videos every month.State of Social Video: Marketing in a Video-First World [...]

According to Cisco and Unbounce, video will account for 80% of global Internet traffic by 2019 and inclusion of video on landing pages can increase conversion rate by 80%.Keeping these statistics in mind, it becomes crucial for marketers to create videos with a professional touch. HubSpot writer Annie Crawford has shared tips on creating videos for Instagram, Facebook and YouTube.On creating and publishing videos on YouTube, Crawford says, “When crafting and publishing video content to Youtube, keep these tips in mind:Short videos still rule the day, but long form content is gaining traction. if... [...]

When it comes to content marketing, video rules. And for achieving successful video reach it is very important to adopt the right SEO strategy for video marketing.According to a HubSpot research, 48% of content marketers who use video, depend on YouTube and plan to use it in the next 12 months. To achieve success on YouTube, right search optimization is the key.HubSpot writer Amanda Zantal-Wiener has shared seven search optimization tips fro YouTube.On providing proper description for the video, Amanda says, “First things first: According to Google, the official character limit for YouTube... [...]

Vimeo has launched new video interaction tools with updated end screens, mobile-friendly cards and email capture forms. The new set of tools is available to its Business Membership subscribers.According to Vimeo, the new tools will help video creators to drive more engagement.On inclusion on email capture forms, Vimeo staff says, “Vimeo Business members can now put email capture forms at any point before, during, or after each video. You can also give your viewers the options to opt out of it, if you so choose. As with cards and calls to action, you can include a message to match the... [...]

If you haven’t built up your online video capability, Kevin Fahey has a guide to the whole video marketing process that will show you how to do it like the experts.Here’s what the IM Video Masters course can do for you.• Show you how to create stunning videos, even if you have never made a video in your whole life.• Show you the simple steps required to edit your videos like a professional ( you can do them even if you don’t yet have experience or the tools for editing.)• Show you how to publish your videos with confidence that what you created is something that people will... [...]

It’s true: 64% More Visitors Are likely To Purchase A Product After Watching A Video. Video, done well, can make a critical difference in your success.Whether you are selling to consumers or businesses, a video can draw people into your offer, making it easier to understand and harder to resist.Experienced online marketer Kevin Fahey uses video in all his marketing and credits video with much of his success. He is sharing his wisdom with other marketers who want to make their own videos more effective, in his new traiing, IM Video Masters.In this new training, Fahey is showing you everything... [...]

Video content represents the most segment in the content marketing initiatives. According to HubSpot, 50% marketers are creating YouTube and Facebook channels for distributing video. And 33% mention video content creation as their top priority for the coming year.HubSpot’s Jamee Sheehy, Nick Carney and Sophia Bernazzani combined blog and video content to see the impact of blog content when transformed into video. They posted the transformed video content on YouTube, Facebook and Instagram Stories and found that content distribution increased significantly.Here are their findings from... [...]