Calvin Wayman says, “Are you using video yet as part of your marketing strategy? Are you looking for ways to connect on a deeper level with your audience? Advertising is quickly shifting away from textual-only content and moving toward video. And the growth of social-media platforms is partly responsible for this change, as these platforms are optimized for creating and sharing videos. Now, it’s up to content creators to deliver quality ad content that can be consumed in this new age of video marketing. However, many brands and influencers aren’t prepared for the incoming wave of video... [...]

Nikki Gilliland says, “In a bid to enhance the user experience, Google has announced that it will be removing 30 second unskippable adverts from YouTube at the end of 2017. While this decision might sound like bad news for advertisers – forcing them to win over consumers within a shorter time frame – it could in fact be a positive. Here are a few reasons why. Taking context into consideration YouTube’s 30 second ads have become a go-to option for brands, with many simply transferring their television ads online. However, this means that many fail to take into consideration... [...]

Megan Totka says, “Online marketing trends change with every new delivery method and channel. Each year brings new technology, new opportunities, and new social channels to catch user fancy. The big winners in the battle for buyer attention might be early adopters throwing resources into promising new technology that proves successful, or businesses who stick with a particular channel to build a huge following. Video marketing is certainly not new, but the market is changing, and video has emerged as a clear winner. Video Marketing Trends YouTube already dominates the field, with a billion... [...]

Sophia Bernazzani says, “Video content is no longer an option: It’s a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word “video” is used in subject lines, and 4X as many people would prefer to watch a video about a product than read about it. Even though you know your audience wants more video content, you might not know exactly what they want. Accenture Interactive surveyed... [...]

Samuel Edwards says, “Over the past few years, marketers have become so inundated with the need to blog that we’re ignoring an exponentially more powerful medium: video. When you study the efficacy of video and the marketplace’s demand for visual content, it’s clear that video is the future of the industry. Making room for this new model in your existing content-marketing strategy makes good sense for a number of reasons. Video is here to stay. Content marketers familiar with blogging, SEO and similar tactics have watched the rise of video with considerable trepidation. It’s... [...]

Ginny Marvin says, “YouTube has announced that it will no longer support 30-second video ads that users can’t skip, starting next year. “We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” a YouTube spokesperson said in a statement. The change, first reported by Campaign, will not affect shorter ads, such as 20-second videos. Advertisers will continue to be able to set those units as unskippable on... [...]

Barry Levine says, “Live-streamed video took another step toward becoming a new kind of broadcasting with the release today by Traction Labs of its Live Suite. The San Francisco-based company offers a platform for connecting influencers and bloggers with video content. As part of that service, it began providing simultaneous distribution of recorded video streams to multiple sites and social networks. Last June, it offered the first distribution to multiple destinations of a live video stream, for a rally that Vermont Senator Bernie Sanders held in San Francisco. Today, it has productized... [...]

Anna Shirley says, “A 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to watch video content. Many of us have been running TrueView campaigns on YouTube from within AdWords for a while, but how many of the newer or updated features are you taking advantage of? First, let’s take a step back in time and remember what TrueView was like back in the day: There was a separate interface for TrueView campaigns. Reporting options were pretty limited and very clunky to use. Optimization was limited, with very few bid... [...]

Megan Totka says, “Online marketing trends change with every new delivery method and channel. Each year brings new technology, new opportunities, and new social channels to catch user fancy. The big winners in the battle for buyer attention might be early adopters throwing resources into promising new technology that proves successful, or businesses who stick with a particular channel to build a huge following. Video marketing is certainly not new, but the market is changing, and video has emerged as a clear winner. Video Marketing Trends YouTube already dominates the field, with a billion... [...]

Adam Hayes says, “It seems like every year is labeled ‘the year of video’ by one expert or another — but 2017 could well have the best claim yet. Of course, it’s no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent. Brand new research released by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before. The survey spanned across 311 unique respondents — both marketing professionals and online consumers. Some... [...]