Meryl Ayres & Jordan Wellin say, “Whether you’re a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And if you haven’t experimented with this powerful medium yet, you’re missing out — 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. When it comes to the use cases for video, the possibilities are endless across your organization: Sales teams can close deals with personalized video voicemails, support... [...]

Itai Elizur says, “Marketing is currently undergoing a significant facelift. As traditional mediums like radio and magazine ads begin to die alongside digital strategies like banner ads, tactics such as advocacy and influencer marketing are filling the void left behind by these withering relics. In addition to the soaring popularity of these newer marketing modalities comes the meteoric rise of video content and advertising. Video is the new black. People can’t get enough of it. It’s everywhere. From business websites to social platforms, in-app adverts, and every other digital location... [...]

Sophia Bernazzani says, “Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages, to be found and discovered by new customers. The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand’s name started with one of the first letters of the alphabet. Thanks to the internet, it’s easier for prospects and leads to find businesses by simply conducting a search or checking out social media. In fact, 81% of shoppers conduct online research... [...]

Ben Davis says, “Brands are playing it relatively safe when it comes to video, both in terms of commitment to a video strategy and the content itself. Luckily, Econsultancy has just released an updated version of its Online Video Best Practice Guide. When the guide was first published in 2013, the author (Steffan Aquarone) wrote that there was a huge opportunity for brands in the video landscape. Brands or businesses could ‘capture the spirit of a global meme in its nascence, retain the direct association of a rising YouTube star, go to market with their own produced content and even... [...]

Amy Gesenhues says, “YouTube says people around the world are now consuming a billion hours of video content per day on the site. According to the announcement, the milestone was reached last year, but YouTube only shared the news yesterday. “If you were to sit and watch a billion hours of YouTube, it would take you over 100,000 years,” writes YouTube’s VP of engineering, Cristos Goodrow, on the Official YouTube Blog, offering a frame of reference for the billion-hour statistic. YouTube says its focus on time spent watching a video, versus video views, helps drive the number of hours... [...]

Calvin Wayman says, “Are you using video yet as part of your marketing strategy? Are you looking for ways to connect on a deeper level with your audience? Advertising is quickly shifting away from textual-only content and moving toward video. And the growth of social-media platforms is partly responsible for this change, as these platforms are optimized for creating and sharing videos. Now, it’s up to content creators to deliver quality ad content that can be consumed in this new age of video marketing. However, many brands and influencers aren’t prepared for the incoming wave of video... [...]

Nikki Gilliland says, “In a bid to enhance the user experience, Google has announced that it will be removing 30 second unskippable adverts from YouTube at the end of 2017. While this decision might sound like bad news for advertisers – forcing them to win over consumers within a shorter time frame – it could in fact be a positive. Here are a few reasons why. Taking context into consideration YouTube’s 30 second ads have become a go-to option for brands, with many simply transferring their television ads online. However, this means that many fail to take into consideration... [...]

Megan Totka says, “Online marketing trends change with every new delivery method and channel. Each year brings new technology, new opportunities, and new social channels to catch user fancy. The big winners in the battle for buyer attention might be early adopters throwing resources into promising new technology that proves successful, or businesses who stick with a particular channel to build a huge following. Video marketing is certainly not new, but the market is changing, and video has emerged as a clear winner. Video Marketing Trends YouTube already dominates the field, with a billion... [...]

Sophia Bernazzani says, “Video content is no longer an option: It’s a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word “video” is used in subject lines, and 4X as many people would prefer to watch a video about a product than read about it. Even though you know your audience wants more video content, you might not know exactly what they want. Accenture Interactive surveyed... [...]

Samuel Edwards says, “Over the past few years, marketers have become so inundated with the need to blog that we’re ignoring an exponentially more powerful medium: video. When you study the efficacy of video and the marketplace’s demand for visual content, it’s clear that video is the future of the industry. Making room for this new model in your existing content-marketing strategy makes good sense for a number of reasons. Video is here to stay. Content marketers familiar with blogging, SEO and similar tactics have watched the rise of video with considerable trepidation. It’s... [...]