Update: Online Marketers give Video Builder a massive ‘thumbs up’ #ad In the hours since VideoBuilder went on sale yesterday, internet marketers around the world have invested in (i.e., bought) over 10,000 copies. That is almost unprecedented for first day sales. This new software has filled a need that a large number of experienced marketers have long needed. The launch week pricing is still in effect, but the creators are gradually raising the price. There were 3 small increases on Friday and more are coming today, and later during this introductory sale. You can use the coupon code... [...]

Stone Temple has published a research that states that videos are ranked differently in Google search and on YouTube. According to Eric Enge, Google optimizes for the best combination of user experience/satisfaction and revenue on each of its platforms. Enge says, “Google’s goal is to deliver a result that causes you to get what you are looking for on a page view basis. Everything is transactional and short-term in nature. The other major difference is that Google is a general purpose search engine where what people are looking for could be literally anything it all, including videos. On... [...]

HubSpot has published an infographic covering ideal video length for various social platforms. According to the HubSpot data, marketers should create: 30 second videos for Instagram 45 second videos for Twitter 1 minute videos for Facebook, and 2 minute videos for YouTube. Clifford Chi says, “Video marketers know we lack patience. So they’re starting to tailor content for our dwindling attention spans. In fact, 56% of all videos published in the last year are less than 2 minutes long. But marketers must innovate further because users expect different video lengths on different platforms.... [...]

Video is an inevitable aspect of the marketing system today. Even the social media is also driven by video where video content enjoys highest viewability. HubSpot’s Sophia Bernazzani has published a comprehensive article on video marketing covering various aspects of this domain. Bernazzani says, “One of the most controversial phrases in the marketing today is, “pivot to video.” It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. Luckily, our research has shown that audiences still want... [...]

Content marketing and promotion is weak without video. With the spread of Internet on mobile devices, the consumption of video has grown manyfold. We have seen that there are some videos which go viral and many remain unnoticed. In both the cases there are reasons. HubSpot’s Amanda Zantal-Wiener has shared seven reasons why people don’t watch your video content online. Talking about the length of the video, Amanda says, “It seems like we’re past the point of requiring evidence that supports the dwindling human attention span, but just in case — studies say it’s about eight... [...]

Video has a irreplaceable role in today’s marketing environments. In content marketing and promotion, the share of video is quite influential HubSpot’s Amanda Zantal-Wiener has shared six viral video marketing examples and has shared information on what makes them viral. Amanda says, “You know how important video is. That much is clear. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution effortsin the next 12 months. And that’s great — but we have a question. What makes a video viral? According to Dictionary.com,... [...]

When it comes to content marketing, video rules. According to Mary Meeker, video content is will represent three-quarters of all internet traffic by 2018. To help marketers produce better videos and achieve desired views, HubSpot’s David Guerrera has published 14 video production tips. Guerrera says, “Time is of the essence, so don’t waste hours trying to figure out which angle you want or what line needs to be delivered next. Know exactly what you want before the day you film by following the steps below. 1. Be original. The concept for your video project should be original and... [...]

Videos works well. Marketers use videos to improve their conversion rate and all social media is going towards videos published on it. HubSpot’s Juliana Nicholson has published a note on a HubSpot experiment that helped them increase sales opportunities by 4 times. On the method and technology involved in this experiment, Nicholson says, “First, we wanted to determine how we could help reps take what they were already doing via email — being consultative, being helpful, and providing actionable tips — and present it in a more visual approach. Ultimately, that came in the... [...]

According to a Vidyard research, 86% of business-related videos are seen on desktops and only 14% are viewed on mobiles. On an average businesses publish 18 videos per month. More findings 85% of businesses have staff and resources to produce videos 56% of all videos published in last two years are less than 2 minutes long Top 5% of videos retain 77% of viewers to the last second Average video retains 37% viewers till the end 35% of businesses are using intermediate or advanced analytics to measure video performance. 16 Video Marketing Benchmarks You Need to Know  [...]

If you use video for strengthening your marketers, you should be well aware about the View Through Rate (VTR) which is calculated by dividing the number of completed views on a skippable ad by the number of its initial impressions. Business.com writer Rich Dress has shared an article advising marketers to consider YouTube VTR seriously to improve the performance of their video ad campaigns. Focusing on the the most common measurement for YouTube ad success, Dress says, “The metrics commonly measured to understand the success of an ad campaign are the click-through rate, and impressions.... [...]