Michael Litt says, “Personalized video is the happy, and very effective, marriage of two of today’s hottest marketing trends: personalization and video. We’re personalizing everything these days. From shoes to cars, businesses have discovered that the more something feels uniquely yours, the more likely you are to buy it. The personalization trend in B2B marketing and sales is different from the consumer side; buying software isn’t the same as customizing your Chuck Taylors. But the same principles of connecting with the customer apply, and when done right, they are just as effective. Same... [...]

Nick Barber says, “Video conveys emotion unlike text and can show features and functionality unlike any picture. That’s why retailers see nearly triple the conversion rate on product pages that have video versus those that don’t. Entering what Facebook CEO Mark Zuckerberg calls “this new golden age of videos online,” companies and brands need an enterprise-class online video platform to deliver the video experiences that drive customer engagement. In The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016 we looked at nine vendors in the space–Adobe,... [...]

Nikki Gilliland says, “Fat Face has recently relaunched its website with a brand new design. Having previously suffered from slow load times and clunky filters – it now looks and feels far more streamlined. On an initial browse, apart from being an improvement on the old site, nothing majorly impressive stands out. However, there are a few features that are worth a mention, which certainly contribute to a winning user experience overall. Here’s a roundup of the new site’s best bits. Seamlessly integrated video The decision to include such a large video on the homepage is a bold move. However,... [...]

Kristin Twiford says, “Video is the rising star of content marketing. In our survey with the CMO Council, 79% of senior marketers say video’s role will increase in overall visual content strategies. And since we all carry powerful cameras in our pockets every day, content marketers have no excuse not to experiment with video. Not every video can be shot on your phone, but authentic, timely video can have a high impact even if its production quality is lower. It requires little financial investment, has a short learning curve, and offers high potential return. The key here is speed: Quality... [...]

AJ Agrawal says, “Video marketing has never been more effective at converting prospects into leads. Studies say it’s 50 times easier to reach Google’s first page with a video. Video marketing also offers the most engaging form of content you can come up with, and it’s perfectly suited to any and all devices. But some people wrongly believe that video marketing is a silver bullet. Video marketing won’t automatically get attention for your business, and you’re never going to succeed just because you happen to have a video online. So, if you’re not getting the results you want,... [...]

Summer Felix says, “Right now we have access to more content than at any point in human history. And every day, more and more is created. For example, with video alone, just on YouTube, 300 hours of new content is uploaded every minute. This ever-increasing flood of content poses some unique challenges to your business. Every day, you have to fight for your customers’ attention and not just with your direct competitors. No, you’re up against companies that produce addictive content for a living: Netflix, Buzzfeed, Facebook, and hundreds of others. Companies that have the entire process... [...]

Abdullahi Muhammed says, “Right now we have access to more content than at any point in human history. And every day, more and more is created. For example, with video alone, just on YouTube, 300 hours of new content is uploaded every minute. This ever-increasing flood of content poses some unique challenges to your business. Every day, you have to fight for your customers’ attention and not just with your direct competitors. No, you’re up against companies that produce addictive content for a living: Netflix, Buzzfeed, Facebook, and hundreds of others. Companies that have the entire... [...]

Chuck Cohn says, “According to the Online Publishers Association, 80 percent of individuals can recall a video advertisement that they have seen in the past 30 days. For many in the business world, this is a powerful statistic, especially when combined with ComScore’s finding that 64 percent of people are more likely to buy a product or service online after viewing a video about it. If your marketing team is considering adding video to your marketing campaigns, here is a three-step guide to doing so effectively. 1. Determine your campaign goals. Before you begin filming, consider what... [...]

Barry Levine says, “Marketers learned long ago that the best ads deliver emotional responses. To measure these responses, the traditional focus group has been complemented in recent years by facial recognition and other technologies. News Corp-owned Unruly has now unveiled a multilayered solution that includes its first regular biometric measurement of online video or TV ads via an ensemble of star players in the field. Called Unruly EQ, it brings together brainwave analysis by marketing research firm Nielsen, facial recognition by Affectiva and music data analysis by Moodagent. This is... [...]

Pauline Jakober says, “Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the past about how video ads may be coming to a search result near you, and how to ease your way into video ads by understanding the basics. In today’s post, I’m going to highlight good practices and things to avoid as you fast-forward towards your video marketing strategy. The Dos 1. Do educate through video ads Back in 2015, Google came out with data that showed “how to” searches had grown 70 percent year over year on YouTube.... [...]