Kate Moore says, “Nurture marketing allows you to engage with your B2B leads by providing relevant content until each lead is ready for Sales. It allows you to remain top of mind and accelerate the buyer’s journey by helping leads understand their business problem and how you can help solve it. Many decision-makers begin to research solutions before they are completely ready to make a purchase. It takes, on average, 10 marketing-driven “touches” to help a lead’s progress from the top of the funnel to the top line. Tracking lead interaction and response will allow you... [...]

Ben Davis says, “Dynamic creative in video is not yet commonplace, particularly in display advertising. The best creative minds in agency land are concentrating on other areas traditionally seen as more profitable. So, I thought I’d trawl around and find some examples of dynamic video creative. Alas, only two of them come from the world of display, but the others are mighty interesting nonetheless, and use similar technology. First up, a note about terminology. Truly dynamic creative in video is all about using HTML5 to automatically change one video dependent on viewer information... [...]

Ginny Marvin says, “As Facebook’s usage continues to skew more mobile, the company has been closely analyzing how behaviors on mobile differ from those on desktop. On Wednesday, Facebook announced several new features to make buying and measuring mobile video ads more effective. Facebook also laid out findings from internal and external studies on how video content is being consumed on the social network and offered suggestions as to how advertisers can get the most out of their campaigns. Here’s a quick rundown of some of the big stats Facebook has shared on video usage and performance: –... [...]

Ayelet Weisz says, “”My niche is so boring,” complained a mortgage and family-finance consultant at a conference. I looked at him at disbelief, and not just because he was the business owner. After all, not everyone gets to be in a business where emotions run high and decisions affect the rest of your life. Some people sell bus tickets. Or toilet paper. Yet, even those of us who get to talk about A/B tests for button colors, case study marketing, and blog post headlines all day, every day… even we sometimes worry we’d come off as boring: How can a “boring”... [...]

Entrepreneur team says, “There was a time when video was an afterthought for many of us. Then things changed. Currently Google, which owns YouTube, brings in 1.1 billion unique monthly visitors; YouTube brings in approximately 1 billion. However, despite these staggering numbers, only a small amount of US based small businesses use YouTube; only 9% according to an article published in Entrepreneur magazine in August of 2015. Making the video It used to be that you needed to go into a studio and have a backdrop, or a special sound room in your house. Well not anymore; consumers are much... [...]

Matt McGee  says, “Let the YouTube vs. Facebook video view debate continue. According to the TV ad analytics company iSpot.tv, more Super Bowl ads and teaser videos are being watched on Facebook than YouTube so far this year. In data sent to Marketing Land counting video views through Tuesday (February 2nd), the company says there have been 75 million Super Bowl ad video views on Facebook, compared to 74.9 million on YouTube. Last year at this time, iSpot.tv says YouTube had a big lead in video views — 87.6 million to 45.5 million”. Facebook Surpasses YouTube, Barely, In Super Bowl... [...]

Morgan Jacobson says, “Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These six statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed. Video Appears in 14% of Internet Search Results When consumers search for products like yours, 14% of... [...]

DMD team says, “While video content helps engage consumers and lead them through conversion, video also impacts the perception of your brand. Understanding how your prospects and customers see your brand is a game-changer for your marketing strategy and tactics. Recently, Hiccup NY’s Umatter division completed a comprehensive survey to discover the impact of branded video content research. This white paper from Hiccup reveals the survey’s findings and identifies key characteristics that were impacted by the addition of branded video content“. Measuring Effectiveness Of Branded... [...]

Jack Simpson says, “When I attended the Content Marketing Summit last year, one of the key trendshighlighted by Facebook’s head of agency relations was the move toward more visual content.  Social video is on the rise, but on Facebook those videos autoplay as users scroll through their news feed. Not only that but they play without sound. As a result, brands have been doing some really creative stuff in the last year or so that caters for silent autoplay. I’m going to explain why it is wise to do this and show you some examples from brands that have already made a good job of it. Why... [...]

Annie Pilon says, “Explainer videos are short videos that demonstrate how to use a particular product or service. And they can provide a big boost for your brand. When creating an explainer video, for it to be effective you need to make sure that it’s really going to offer benefit and appeal to your target customers. Below are helpful tips for creating an explainer video for your brand. Keep It Short The purpose of an explainer video should be to show people how to use your product or service, or how to solve a specific problem using it. So there’s no need for any complicated backstory... [...]