Ellen Bartolino says, “Video has quickly become one of the most powerful mediums for sharing your message: 78% of people watch videos online every week. What’s more, 55% of people watch videos online every day. But like any new marketing tactic, video needs to be done right to have an impact on your business. This means creating the right videos to be used at the right time to reach the right audience. How do you do this? Start by focusing on the buyer’s journey. The buyer’s journey is the active research process a buyer goes through leading up to a purchase. It includes... [...]

Tamar Weinberg says, “Still on the fence about Snapchat? The company confirmed to Bloomberg that it is a force to be reckoned with, as users are watching 10 billion videos a day. Snapchat has seen a boom in its video activity due to its “Stories” feature, which enables content creators to share photos and videos of their lives from within the previous 24 hours. Stories have a wider window for accessibility, as other content on Snapchat disappears as soon as it’s watched. With a 24-hour window, users could access the video more than once within the time frame, which gives these particular... [...]

Ben Lemmers says, “Sales and Marketing haven’t always had the best relationship. In fact, their relationship in many organizations can sometimes be described as that of two diverse organisms living together in a way that benefits only one. B2B companies’ inability to align sales and marketing teams around the right processes and technologies costs 10% or more revenue per year, according to IDC, so one of the largest opportunities to improve business performance can come from aligning these teams. Doing nso improves ROI, productivity, and growth. In fact, B2B organizations with... [...]

Jodi Harris says, “Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience. Video’s value proposition Videos are among the most versatile tactics content marketers can leverage. For starters, they can be cooked up, loaded up, cut up, and served up in a wide variety of ways. They can: –... [...]

Matt Byrom says, “With 91 percent of businesses citing that they plan to increase or maintain their spending on video in 2016, it’s evidently clear that video marketing is not just a passing trend, but one of the very best ways to connect with your audience. Everywhere you look, people are sharing videos, or even making purchases after they’ve watched a video. But what happens when your video doesn’t get shared, or produce any sales? It could be that you’re making one of these classic video marketing mistakes. 1. Creating One-Size-Fits-All Video Content The key to... [...]

Eric Hinson says, “January has come and gone, and February slipped out the door right behind it. Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. But did you set the right goals? And are you using the right tools to achieve those goals? The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. Video isn’t just a nice afterthought. It’s a chance to take your marketing strategy into the stratosphere.2 (highlight to tweet) The... [...]

Amy Gesenhues says, “In case there was any doubt left, Facebook is serving notice that it’s super-serious about its video platform, Facebook Live. The company announced a set of new features to Facebook Live and, more importantly, says it’ll make Live one of the primary tabs in its mobile app — replacing the Messages icon. That Facebook would put Live video right alongside News Feed, Friend Requests and Notifications tells you how committed the company is to winning the live battle it’s fighting with Twitter/Periscope. In addition to moving Facebook Live front and center in its app,... [...]

Jonathan English says, “Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. All the leads inside it are those particles, bouncing around. How do you make those leads speed up and move down the funnel faster? Well, it’s simple. You just need to energize the situation. How Video Content Energizes Your Funnel Video content... [...]

Tamar Weinberg says, “Get ready for video ads in your Facebook Instant Articles. With video having such popularity as of late, the social network has acknowledged that video advertisements are coming. As you may recall, Instant Articles are a way for publishers to put their content within Facebook for a seamless user experience that doesn’t cause delays, especially on mobile. Instant Articles encourage publishers to promote their content and use their own advertising; Facebook gives them 100 percent of the revenues if sold directly (or 70 percent if sold via Facebook). With its launch to... [...]

Matt Byrom says, “We all know, and agree, that watching a video is preferable to reading a stream of copy. Where both text and video are available on the same web page, 69 percent of users would prefer to watch video to learn about a product or service. If we can learn something new or get the information we need in a quicker way then we’ll always take that option, and video provides this option. This is no different when it comes to email. In fact, using the word video alone in an email subject line can boost open rates by 19 percent and then if there is an actual video within the... [...]