Tommy Wyher says, “Are you finding it difficult to communicate effectively online? If so, you should consider using the latest video technologies to solve this problem. The latest video technologies allow companies to interact with a wide range of audiences, like never before. Below are some of the most effective ways video technology can help your online business. Related Article: Press Play: The Evolution of Video Marketing Create a Greeting Video A greeting video is the perfect solution if you want to introduce yourself, your business and the products and services you have to offer to... [...]

Ryan Skinner says, “Here’s an interesting discrepancy: Marketers and agencies fuss over how many people subscribe to a brand’s YouTube channel. Yet, the ease of subscribing suggests little commitment, and YouTube buries notifications of new videos from subscribed channels.* Thus, in the context of a report I’m writing, I hypothesized that YouTube subscribers were worthless; brands that had collected thousands of subscribers had only a number. Nothing more. And I tested the hypothesis. Take 60 brands with at least 1K YouTube channel subscribers (the average was 350K). Count views for... [...]

Tamar Weinberg says, “Your Pinterest experience is about to get richer and more interactive — with video ads, that is. Video ads have been a consideration for the company for almost a year, with the launch of Cinematic Pins in May of 2015. Digiday reports that a small group of users are being given the ability to test video ads on the image-sharing platform. The company is also testing the video ad product internally. Sources are saying that the videos autoplay when a user stops scrolling over them. The ideal video length is still being determined. The video ads will not replace Cinematic... [...]

Cassie Nelson says, “Though too many leads certainly isn’t a bad problem to have, it can be a problem nonetheless if a company’s marketing efforts are being driven by lead volume rather than lead quality. It would be great if every person that came through the funnel was an ideal candidate for the product or service you’re offering; but, realistically, that’s not the case. Through lead management, B2B marketers can properly assess the lead gen process and maximize the outcome, giving Sales and managers the tools to get the volume under control and to focus on the quality. Lead... [...]

Matt Byrom says, “We’re three months into the New Year already. Can you believe it? A new year always brings new challenges, particularly for marketers. We all want to keep up with the hottest trends, making sure engagement and conversion rates stay high, and spend stays low. Video marketing is continuing to rise, becoming more and more of a sure bet for marketers. But hearsay is not enough to base your entire strategy on. You need facts. You need figures. Well, you’re in luck. Take a look at these 10 standout video metrics for 2016: Increased Organic Traffic Sixty-two percent... [...]

Jack Simpson says, “The ability to elicit emotions in people has been an integral part of marketing for decades, and for online video advertising it is particularly important if you want people to share and engage with your content. But the emotions people feel in response to particular video ads differs greatly across the world, and between different demographics such as age group and gender. In this post I’m going to cover some key global trends in terms of emotional reactions to online video ads. The trends data comes from Unruly, which collected first-party data from more than... [...]

Katie Constantine says, “Who hasn’t heard the phrase “content is king”? It’s a mantra for marketing teams, but what type of content is the most effective? Blogs are great at providing information for people who are digging deep to find the answers to their problems, but when there is a choice between reading a blog and watching a video, marketers are realizing that often times the video wins out. But video marketing can quickly become an expensive project if a company does not know what it’s doing. Don’t let this thought dissuade you! These seven video techniques will make... [...]

Brad Jefferson says, “Video is a powerful marketing tool. It’s the fastest-growing advertising and content marketing format, according to Forrester. Moreover, video ensures greater reach on social platforms, improves search ranking, and meets growing consumer expectations for video content. However, video has a relatively short shelf-life. Marketers are familiar with the pattern: After a surge of initial interest when they’re first published, videos begin to decline in views or become outdated. The average YouTube video gets 40% of its total views in the first three weeks and... [...]

Brad Jefferson says, “Video is a powerful marketing tool. It’s the fastest-growing advertising and content marketing format, according to Forrester. Moreover, video ensures greater reach on social platforms, improves search ranking, and meets growing consumer expectations for video content. However, video has a relatively short shelf-life. Marketers are familiar with the pattern: After a surge of initial interest when they’re first published, videos begin to decline in views or become outdated. The average YouTube video gets 40% of its total views in the first three weeks and... [...]

When you are looking for a way to earn a living online, you should look for this, at a minimum: ■ No huge learning curve ■ No unrealistic claims ■ No website needed (at least to start) ■ Low cost and ready to pay you back quickly For example: 1. Suppose you had a list of products to promote based on an ‘under the radar’ competition and ranking algorithm. This is very helpful because affiliate marketing is the quickest way for beginners to start earning online. 2. Suppose your affiliate system showed you how to produce a quick video based on content you find on the product... [...]