Monica Montesa says, “There’s no doubt about it — 2015 is the year of video content. Sure, video makes it possible to watch things like dogs walking in boots or babies laughing at ripping paper. But it’s also a huge opportunity for brands that want another way to educate and connect with their customers. According to DigitalSherpa, videos have the ability to increase your customers’ understanding of your product or service by 74 percent. So not only can branded videos capture their attention, they can also help you build relationships with your valued customers. And that’s a win in... [...]

Greg Wall says, “Having a video produced for your business can be a budget breaker, but for many businesses to stay competitive today, it is a necessity. In fact, according to Pew Research Center, digital video advertising is growing rapidly at 43.5% year over year. I’m often asked this simple question: “How much will a 30 second commercial cost?” My answer: “Anywhere from $1000 to millions of dollars.” I’m not kidding. In fact, according to superbowlcommercial2015.com, Chrysler’s “Imported from Detroit” commercial in 2011 for the Super Bowl... [...]

Dane Atkinson says, “As a savvy online marketing expert, you know exactly how important YouTube is to your company’s relevance. Once the playground of giant brands with multi-million dollar TV budgets, video-based marketing is now a much more level playing field, allowing even the smallest companies to compete. But there’s still a bottom line and to prove that your company’s YouTube content is worth the investment, you need to be able to show real results. Thankfully, YouTube has made your job easier by providing a powerful range of reporting and analysis tools for every channel. YouTube’s... [...]

Peter Kafka says, “Peter Chernin helped build some of the most important properties on your TV guide. Now he’s trying to do the same for stuff you’ll watch on your browser and on your phone. “It’s going to be a golden age for video distribution,” Chernin told us at last month’sCode/Media conference. Chernin, who helped News Corp. turn into the TV powerhouse it is today (though that business is now called 21st Century Fox) figures he’ll be able to benefit from the new era in a few ways: He makes movies and TV shows, and now he’ll have more places to show and sell that stuff. And... [...]

Martin Beck says, “Facebook video is surging, going from zero to 3 billion daily views practically in the blink of Mark Zuckerberg’s eye. So far, though, Facebook is being coy about how it plans to monetize those views. As is usual for new Facebook advertising efforts, the company isn’t rushing to introduce new commercial messages to its 1.39 billion users. Facebook is encouraging publishers to post native video to make consumers aware of their content, but has said next to nothing publicly about how money might be made. There have been hints, though. In December, Facebook launched an... [...]

Arik Hesseldahl says, “We may be headed for a “golden age” of web video as Peter Chernin says, but he wasn’t the only one talking about the growing impact of video on the Web on the way we consume media. Not to be too meta about it, but here’s web video about web video: A highlight reel of six speakers at last month’s Code/Media conference including Chernin, Chris Cox of Facebook (pictured above), and Mark Cuban among others talking about the fast-moving world of online video distribution. All that and host Peter Kafka apologizes for saying “monetizing” out loud”. The... [...]

Nate Birt says, “Video micro-content might have seemed like content marketing’s embarrassing little brother at some point — cute yet inconsequential. But times have changed. As smartphone use has ballooned and attention spans have narrowed, creating entertaining clips around a brand’s products or services is becoming increasingly common. At the same time, success isn’t guaranteed. In a recent 2015 outlook, marketing firm MillwardBrown noted that only the most savvy brands will excel at video micro-content. “Ads on these platforms must be immediately captivating and entertaining,... [...]

eMarketer team says, “Join eMarketer for a free webinar covering the latest data, analysis and industry trends in digital video advertising. We’ll share insights from executives at brand marketers, agencies, publishers, ad networks and technology firms. Key topics will include: Digital video ads—what to buy, where to buy and how to target Common metrics for measuring success Native video—passing fad or a format that’s here to stay? Emerging platforms and devices, from YouTube to Snapchat, tablets to wearables?” Webinar Details Organizer:  eMarketer Key Speaker: Paul Verna Topic: Best... [...]

Professional screen capture videos; Screencast Pro shows how #ad Less than 24 hours ago, ScreenCast Pro, the new training on Camtasia was announced, and already over 1000 copies were sold. Camtasia is the world’s foremost software for making marketing and training videos about PC software. Many thousands of companies, big and small, use Camtasia. If you are skilled in Camtasia, you have many income opportunities, from freelance work to building your own product recordings and marketing recordings to even taking a position at a big company. But before you can do any of these, you need to hone... [...]

Guillaume Delloue says, “Online video is big. Huge, even. Digital marketing firm Syndacast estimates that 74% of web traffic will be video in the next couple of years. Yet, a majority of companies fail to use this rapidly growing medium beyond the classic marketing video on their site’s homepage. In 2015, video empowers savvy marketers and salespeople to increase conversions throughout the entire sales cycle. Win these four key conversion battles with video strategies. Convert Visitors to Leads: “How-To Videos” on the Blog A video blog post can be a powerful top of the funnel tactic... [...]