Derek S. says, “Video is one of the most beloved forms of media on the Internet with Cisco predicting 74 percent of all Internet traffic in 2017 will be from video. What’s more, the ever-popular form of media has flexed its muscles in the digital advertising industry with 58 percent of marketing professionals stating that digital video ads drive better engagement than TV ads according to an Invodo report. Understanding mobile’s importance to advertisers, Leadbolt, a mobile marketing platform, has unveiled support for in-app video ads within its Direct Deals Marketplace, an ad... [...]

Experian team says, “Are we on the cusp of a major jump in untethered homes? It’s a multi-screen world and with that comes the steady rise of connected devices enabling consumers to watch streaming or downloaded video whenever and wherever they want. More than half of all US adults today watch internet-sourced video during a typical week and among Millennials, three quarters are consuming streaming or downloaded video. The increasing popularity and availability of online video across devices is having a direct impact on the rate of consumers who have decided to abandon their paid TV subscriptions... [...]

Marketers who do videos have many options from doodles to stand-up announcers to screencasts (capturing what is happening on their computer screen as they demo a product). A simple screencast sales video can be a great success and sell a lot of the product. You may be tempted to ask, “What does this video do that others don’t?” Lon Naylor and Joey Xoto, two expert video marketers, answer that question for you in a free video presentation they just created. It’s the first of 3 videos they are planning to release in the run-up to a product launch coming in a few days. You can watch the video... [...]

The ‘Business 2 Community’ team says, “Content marketing is the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates. But video is taking content marketing by storm as people are spending more and more time watching videos online. Brands are able to create strong relationships with their audiences, build brand loyalty, and drive quantifiable customer engagement. Despite this trend, few companies know how to utilize video content marketing. Attend this live... [...]

David Moth says, “Product videos are proven to have a positive correlation with online conversion rates, as people who watch videos tend to buy more stuff. Whether or not these customers are further down the purchase journey and so more likely to buy anyway is open to debate. But not all video is created equal. The impact on conversions depends on the quality of the creative but also on where it sits in the customer journey. For the purposes of this post I’m interested in looking at where ecommerce sites are placing video on their product pages”. Where should you place ecommerce videos on... [...]

Andrew Dymski says, “The marketing services arena is a crowded space these days. Every firm is competing for a prospect’s attention and time, so it is getting harder and harder for agencies to separate themselves. This is exacerbated by the fact that nearly every marketing agency website and blog you visit describes itself in the same way and publishes content on the same topics. With all this noise and chatter out there, how do agencies clearly differentiate themselves from their competition? One approach is to change up your marketing by combining marketing automation and... [...]

Geoff Weiss says, “As YouTube celebrities hone their entrepreneurial acumen and brands continue to break new ground in the realm of online video ads, it’s safe to say that 2015 will be a lucrative year for the medium. To this end, the below infographic, courtesy of Manatt Digital Media, looks back at some of the industry’s biggest milestones in 2014 with an eye to what’s coming next. In addition to the whopping $1.4 billion worth of mergers and acquisitions that took place in the space last year, new media has also become increasingly international — as Vevo reached 1 billion... [...]

eMarketer team says, “Join eMarketer for a free webinar covering the latest data, analysis and industry trends in digital video advertising. We’ll share insights from executives at brand marketers, agencies, publishers, ad networks and technology firms. Register here. Key topics will include: Digital video ads—what to buy, where to buy and how to target Common metrics for measuring success Native video—passing fad or a format that’s here to stay? Emerging platforms and devices, from YouTube to Snapchat, tablets to wearables?” Webinar Details Organizer:  eMarketer Key Speaker:... [...]

Todd Wasserman says, “There was a close game between the New England Patriots and the Seattle Seahawks on Sunday at the University of Phoenix Stadium. But in other arena, YouTube handily defeatedFacebook — at least in terms of Super Bowl ad views. Facebook videos, however, got shared five times more than YouTube ads. YouTube’s official count as of Monday morning was 234 million views on Super Bowl ads that were uploaded to the platform. Facebook declined to offer a comparable figure, but an analysis by Mashable shows YouTube got roughly three times the amount of views — 50.5 million... [...]

David Moth says, “Product videos are proven to correlate with higher online conversion rates, yet video remains an underused feature in ecommerce. One of the reasons for this is likely the fact that it’s difficult to know where to start. Once you’ve decided whether or not to do the videos in-house or through an agency, you’re faced with the fact that there are a huge variety of ways you can demo a product. The easiest way to avoid this headache is to simply not bother. But the benefits of using product videos are too great to ignore, with some brands achieving a 25% increase in conversions”. How... [...]