Comprehensive keyword research helps you identify the words and phrases that may work best for your business to feature in the search engine result pages (SERP). Search Engine Watch contributor Ann Smarty has published an article highlighting three critical keyword research trends you must embrace. She says, “If you ask an SEO expert to name one SEO tactic that has changed the most over the years, they are likely to confidently answer “link building.” Some will point out to “technical tasks”, and very few will ever think of “keyword research.” In the meantime, Google’s understanding... [...]

By implementing global and international SEO best practices, you can improve everything from your site structure to cultural nuances in your content. Search Engine Journal is hosting a webinar ‘International SEO: Top 10 Best Practices You Need to Know’ on Wednesday, June 15, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to keep your brand competitive by finding the perfect balance of functionality and usability across markets. You’ll learn: How to navigate the complexity of global SEO for better user experience (happier customers) and improved traffic and revenue... [...]

MOZ has published a new Whiteboard Friday video ‘Next Search Intent’ featuring Ola King. The MOZ team says, “Satisfying search intent is a critical component of our daily SEO work. But if you’re not thinking ahead to what a searcher might look for after that initial query is answered, you could be missing out. In today’s Whiteboard Friday, Ola tells you what “next search intent” is, why it’s important, and how to optimize for it.” MOZ  [...]

Watch Neil Patel’s latest video ‘Add This to Your Website for an Instant SEO Boost’ where he reveals a latest strategy to give your website an SEO boost. He says, “I added this to my website and I increased my time on site by 120%. The longer people stay on your website it tells Google that people like your website, they find it valuable and that Google should consider ranking it higher. This one thing also increased my backlink count by 24,453 referring domain names. That’s a lot of backlinks. The more links you have the higher you will rank over time. And best of... [...]

An in-depth understanding of how your search investments will impact performance and your bottom line will help you uncover the best ways to invest in the future. Search Engine Journal is hosting a webinar ‘Demystifying SEO Investments: Expert Advice on What CMOs Can Expect’ on Wednesday, May 25, 2022, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar to discover what business benefits can be uncovered from certain SEO activities, giving you the power to see your investment’s true worth. You’ll learn: How to invest in content and know the expected return. Why you... [...]

Reverse image search is a content-based image retrieval query technique that involves providing the CBIR system with a sample image that it will then base its search upon; in terms of information retrieval, the sample image is very useful in its ways. Search Engine Journal contributor Julia McCoy has published an article on reverse image search. Explaining why you need reverse image search, she says, “Reverse image search is fun to do when you have a few extra minutes in your day and you feel like playing detective. But, it’s extremely useful as well. You can use it to: Find interesting... [...]

Authentic SEO tools provide data and alerts about the overall health and success of your website. With the right SEO tools, you can improve analytics, keyword research, links, etc. Search Engine Journal contributor Jon Clark has published an article highlighting 110 SEO tools that are 100% free. He says, “If you’re looking to get started with SEO or want to achieve better results for the low, low cost of $0, here are 110 of the best free SEO tools you should be using. Free SEO Analytics Tools 1. Google Analytics Screenshot by author, May 2022 Google Analytics is an invaluable resource... [...]

The landing page of a website (sometimes called a squeeze page) is the page where new visitors access your website when they arrive from clicking on a link in a search engine results page. Typically, you want the page to accomplish two things: • Indicate your capabilities for helping visitors by looking professional and offering something of value to the visitor. • Gather contact information from the visitor. The goal of the offer you make is that it is valuable enough that visitors are willing to give their contact information to get it. There is a science to creating a landing page.... [...]

You need search engines to send traffic to your website. Otherwise, you will miss a lot of traffic. DFY Suite persuades search engines that your site is worth their attention. Ranking your video or your website on the first page of Google will send high-quality traffic to the page you want to promote. That’s your goal. That’s what all online marketers want, but it is a challenging project since there is a lot of competition that has the same goal. There are 3 steps to ranking on page 1: 1. Keyword research to discover the best keywords to rank for. 2. Onpage Optimization to teach the... [...]

SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. Ahrefs contributor Michal Pecánek has published an article highlighting three essential steps to measure SEO ROI and six challenges calculating it. He says, “The ROI formula for SEO is simple in essence: SEO ROI = (value of organic conversions – cost of SEO investments)/cost of SEO investments In other words, you need to divide the SEO profit by the associated SEO costs. Let’s expand on each variable because it can be quite tricky to get to some final numbers. 1. Calculate... [...]