Exposure Ninja’s Tim Cameron has published a new video ‘Best SEO tools or utter sludge?’ to help you choose the right SEO tools for your websites. He says, “In today’s video, we’re going to be comparing the best SEO and digital marketing tools and software and making a Tier List Because apparently that’s what the cool people do these days. And, it’s fun. So whether you’re agency side, client side, or whatever side you might be, hopefully this set of opinions on these different tools, many of which we use daily at Exposure Ninja, will help you... [...]
Archive for the 'Search Engine Marketing' Category
Search intent is the why behind a search query. In other words, why did the person make this search? Do they want to learn something? Are they looking to make a purchase? Or, are they looking for a particular website? Ahrefs’ Sam Oh has published a new video ‘Fractured Search Intent: Understanding Mixed SERPs’. He says, “In this video, you’ll learn what fractured search intent is and how to understand and interpret mixed SERPs.” Ahrefs [...]
SEO is an endless journey. You need to keep yourself abreast of what is happening with search engines and content marketing to achieve SEO success. Ahrefs contributor Si Quan Ong has shared 180+ SEO terms and definitions you should know. HE says, “You’ve probably noticed that there’s a lot of jargon and abbreviations in SEO. So we curated and categorized all the important SEO terms and their definitions below. 10x content Content that is at least ten times better than the current top-ranking result for the target keyword. 301 redirect Redirect that takes users to a new URL and tells... [...]
Search Engine Journal has published a new podcast episode ‘The Importance Of First Party Data Activation’ featuring Brent Ramos. The SEJ team says, “Cookies going away in Chrome? They already have been eliminated from the most popular browser on the mobile market – Safari. How does this affect marketing & sales? What about Shopify merchants? Brent Ramos, Product Director at Adswerve, joined me to discuss incremental measurement in ecommerce and beyond. We talked about the importance of first-party data and the possibility of losing a lot of the third-party data that we’re... [...]
MOZ has published the latest episode of Whiteboard Friday ‘Influencer Marketing for SEO and Authority’ featuring Andy Crestodina. The MOZ team says, “Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority.” MOZ [...]
By understanding how your customers search within your industry, you can put yourself in the best position to win over your competitors. Search Engine Journal is hosting a webinar ‘SERP Trends & Top Keyword Data By Industry’ on Wednesday, May 4 2022, at 2.00 pm ET. The SEJ team says, “Join this webinar to learn more about a variety of SEO metrics across regions, more specifically in the US and UK, which can help you make more data-driven decisions. You’ll learn: SERP features by industry. The fastest-growing industries in organic search traffic along with engagement metrics. Keyword... [...]
Canonical tags can be used to specify which among multiple duplicate pages is the primary, preferred version of a page. Onely.com’s Gosia Poddębniak has published the ‘Ultimate Guide to Canonical Tag for SEO’. She says, “This guide explains the characteristics and best practices for using canonical tags to address duplicate content issues on your website. What are canonical tags? A canonical tag is a snippet of code that indicates the main (canonical) version of a page when more than one version of that page exists. Using the canonical tag, you can tell search engines which... [...]
Long-form content is a piece of writing that is between 1,000 — 7,500 words. By creating such type of content, you can improve the chances of getting higher SEO rankings. MOZ contributor Paddy Moogan has published an article on why SEOs should invest more in long-form content. He says, “There are many reasons why long-form content can work well for a business, and brands rarely take advantage of all of them. We can often get so caught up with writing the actual content, that we forget about the related work we need to do, and lose sight of the benefits. Let’s look at some of the reasons... [...]
The right keywords can get your ad in front of the right customers. Google Ads Keyword Planner helps you to identify the right keywords. Ahrefs has published a new video ‘How Accurate is Google Keyword Planner?’ to help you learn more about the Google Planner. The Ahrefs team says, “Search Console is likely the most accurate source of keyword data. And it is also the go-to place for SEOs to analyze their impressions, clicks, and keyword rankings. But in order to see this data, you have to actually rank for these keywords. In this video, we share our thoughts on how accurate Keyword... [...]
Quality links play a pivotal role in improving your SEO performance. Internal links are one of the best ways to boost keyword rankings for any site. Mike Ginley has published a new article highlighting internal linking best practices for SEO. He says, “SEO comes down to two parts, visibility and content (a ton packed into those however). Crawlers need links for the quality content you create to be visible. There are some amazing posts out there that breakdown the value of backlinks, Kevin Indig’s Internal Linking for SEO: best practices, strategies, axioms (MUST READ) and Andy Crestodina’s 3... [...]