Effective data management is one of the major concerns for marketers and SEOs. Google Sheets is a useful resource to help with it Search Engine Land contributor Jackie Chu has shared 11 Google Sheets formulas for the SEOs. He says, “Here are 11 of the formulas and tips I find myself using for SEO on an almost daily basis – for keyword management, internationalization, content/URL management and dashboards. Google Sheets formulas for keyword management  V LOOKUP CONCATENATE FLATTEN LOWER =VLOOKUP(text,[range to search],[column number to return],[true/false]) V LOOKUP (documentation) VLOOKUP,... [...]

Go Fish Digital has published the ‘SEO For SaaS: The Ultimate Guide’. Chris Long says, “SEO for SaaS can be extremely challenging and seem daunting at times. In the SaaS space, there are generally much smaller search volumes for core product terms than there are for consumer products. Combine this with immense competition from aggregator sites and SaaS SEO can get very difficult very quickly. At Go Fish Digital, we work with a good number of websites in the SaaS industry. Over the years we have developed a variety of strategies of what works well in the SaaS space in terms of... [...]

SEO (search engine optimization) is an organic way of driving traffic to your website. Semrush contributor Alexis Frankel has published a comprehensive article sharing useful tips for SEO traffic generation. He says, “We’ll demystify the process and help you drive relevant traffic to your website without spending a single cent all with the help of On Page SEO Checker. How Does SEO Generate Traffic?  SEO traffic generation works by helping search engines understand what your website is all about. It makes it easier to place your site on the SERP (search engine results page) in front of... [...]

Ahrefs has published a new video titled ‘SEO Tips That Work (Even for Beginners)’. Watch this video to learn some SEO tips that work and are easy and fast to implement. Ahrefs  [...]

Google ads team has published a guide called ‘Reaching the right customers on Search’ featuring the Google Ads Best Practices for reaching more of the right customers with the right message using Search automation. The Google ads team says, “The best way to achieve better business outcomes is to work in strong partnership with automation. Google Ads is built to help you spend less time managing your ads, and more time managing your business. To do that, we recommend using a combination of broad match, Smart Bidding, and responsive search ads. In fact, advertisers that switch from... [...]

A strong SEO strategy helps you grow your website’s traffic from organic search results. Ahrefs contributor Mateusz Makosiewicz has published an article elaborating the SEO process in a nutshell. He says, “Here are the four steps of the SEO process: 1. Get your technicals right Technical factors can impact your rankings or even prevent your site from appearing on Google’s search result pages. To rank your content, Google needs to: Find and crawl your content – You won’t rank if your content is inaccessible to Google (this may be because of a disallowed Googlebot). Index your content –... [...]

Rank Ranger has published a new podcast episode ‘Five Steps to Create a Harmonic Marketing Campaign Powered by SEO’ featuring Joseph Kahn. The Rank Ranger team says, “Is it really possible for other marketing channels to positively impact your SEO efforts? And if so, how? That’s what we’re going to be discussing today with a drummer who plays in a band with Katy Perry’s Grammy Award-winning guitar player. Nowadays, he uses his SEO skills to create harmonic marketing roadmaps, helping his clients scale the heights of Google. He is the founder of the Atlanta-based... [...]

You can maximize your online sales by streamlining the customer journey and optimizing your site’s technical aspects. Search Engine Journal founder Loren Baker has shared five search optimization techniques to help you drive more online sales. He says, “In this article, you’ll find five essential ways you should optimize your ecommerce website for maximum exposure and ROI. Ready to get started? Scroll on. 1. Your Homepage Is Where The Heart Is Your most-trafficked page, it’s often the first thing any visitor to your website will come across. It sets the tone for your business, starts... [...]

By taking a sophisticated, fine-tuned, and strategic approach, you can seamlessly scale an SEO program on an enterprise level. Search Engine Journal is hosting a webinar ‘How to Scale Your Enterprise SEO Program’ on Wednesday, July 20, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to discover how to decode a formula that helps you build a scalable SEO program for success. You’ll learn how to: Assess your competitive landscape. Build a scalable SEO content strategy. Create a framework to prioritize various SEO efforts (content, technical, authority-improvement, and... [...]

Good customer experience can be achieved by listening to customers and using customer feedback to develop your future business strategies. Entrepreneur magazine is hosting a webinar ‘How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World’ on Thursday, June 30, 2022. The Entrepreneur team says, “In this webinar you’ll learn: 1. What customers expect from customer experience today 2. How to deliver a better customer experience at every stage of the customer journey 3. What best practices for customer experience you can implement now (and what... [...]