Once you see your content how Google sees it, you can easily determine how to get it listed on search engine result pages. Search Engine Journal is hosting a webinar ‘Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert’ on Wednesday, May 18, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to learn how you can easily use log file insights to improve crawling, indexing, and ranking higher with content. You’ll discover how to: Get content crawled, indexed, and ranked faster. How to use log file insights for effective content. Create far better SEO forecasts. Join... [...]
Archive for the 'Search Engine Marketing' Category
By understanding how your customers search within your industry, you can put yourself in the best position to win over your competitors. Search Engine Journal is hosting a webinar ‘SERP Trends & Top Keyword Data By Industry’ on Wednesday, May 4 2022, at 2.00 pm ET. The SEJ team says, “Join this webinar to learn more about a variety of SEO metrics across regions, more specifically in the US and UK, which can help you make more data-driven decisions. You’ll learn: SERP features by industry. The fastest-growing industries in organic search traffic along with engagement metrics. Keyword... [...]
Edge SEO is an approach to technical SEO that enables you to make site updates more quickly and without the help of developers. Semrush contributor Alisa Meredith has published ‘SEO on the Edge: A Beginner’s Guide to Edge SEO’. The guide covers: What Is Edge SEO? What Is Edge Computing? How Is Edge SEO Related to Edge Computing? What Is PageImprove? Edge SEO Benefits and Reminders Does Google Index Edge SEO Updates? Take Charge of Your SEO Updates She says, “Edge SEO may be ideal for: Sites already using edge computing (or who might want to start) Inflexible sites, or ones... [...]
Search Engine Journal has made available the replay of the ‘State Of Organic Marketing In 2022: SEO Top Priorities’ webinar. Heather Campbell says, “Gain insights from Conductor’s survey on marketers’ top challenges and the organic strategies you’ll need to implement to gain influence. On April 13, I moderated a sponsored webinar presented by Jenny Li, Conductor’s Product Marketing Manager, and Sara Tejelo, Market Research Analyst. They presented Conductor’s survey results on marketers’ top challenges and how they expect to succeed in 2022. From the data,... [...]
Ahrefs contributor Michal Pecánek has published a step-by-step guide ‘How to Plan & Run an SEO Campaign’ to help you run successful SEO campaigns. He says, “We’ve run many SEO campaigns, including some unique ones. You’ll learn to navigate the process from start to finish with many examples along the way. These are the steps we’ll go through: 1. Discover and prioritize your SEO opportunities The first rule of planning SEO campaigns is simple. Don’t start if you lack information and data to back up your decisions. You can come up with countless SEO campaign ideas.... [...]
Link building is an essential process in your SEO journey. Quality links help you improve the performance of your site in the search engine result pages. The Upper Ranks contributor David Farkas has shared some useful link-building strategies to achieve SEO success. He says, “Google’s main consideration is “user experience”– serving up the best possible results for any given search query. And, since we want our clients and ourselves to be highly visible in the Search Engine Results Pages, our link-building efforts are much more successful when we keep Google’s main goal in mind. In... [...]
Watch MOZ Whiteboard Friday video ’22 Smart Google SEO Tips for 2022′ featuring Cyrus Shepard to give an edge to your SEO strategy for the year 2022. The MOZ team says, “We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year ahead!” MOZ [...]
In her June 2021 article, iloveseo.com contributor Carrie Powers shared seven tips for flawless anchor text SEO. In her latest article, Powers has shared 15 more ways to optimize your link anchor text. She says, “Anchor text is one of the most unique current ranking factors because it affects both the page it’s on and the page it’s pointing to. So suffice it to say that anchor text is an integral part of SEO in the 2020s, and whether you’re an SEO beginner or a seasoned expert, it needs to be on your radar. If you play your cards right, it can help you achieve better rankings and... [...]
You need a strong SEO strategy to create a successful website. SEO helps you drive more traffic to your website and grow your business. Search Engine Journal contributor Mark Traphagen has published an article highlighting three pillars of SEO. He says, “Let’s dive into each of these A-R-E categories to see how they should be incorporated into a holistic SEO program. Authority: Do You Matter? In SEO, authority refers to the importance or weight given to a page relative to a given search query. Modern search engines such as Google use many factors (or signals) when evaluating the authority... [...]
Search Engine Journal has published a new e-book titled ‘Mobile SEO: A Complete Guide’ highlighting mobile indexing, ranking, and optimization. Download this e-book to learn the following: The best practices for mobile optimization. WordPress plugins that make your site mobile-friendly. Why mobile and desktop rankings are different. Google’s mobile-friendly update and why it matters. Page Experience signals. What awesome examples of mobile landing pages look like. Mobile SEO: A Complete Guide Search Engine Journal [...]