The latest post on ‘Copyblogger’ Blog is titled “SEO is Dead: Long Live OC/DC”. Sean Jackson says, “ I want to let you in on a little secret … I really hate the term “SEO.” This may come as a surprise to many since I am the resident SEO guy at Copyblogger and very active in the SEO community. But for the past two years I have felt that the entire concept of SEO, while an important part of online marketing, had a very “spammy” connotation. The term too often aligns our work with unprofessional practices like link buying and web spamming for article placement“. SEO... [...]
Archive for the 'Search Engine Marketing' Category
The latest article on HubSpot blog is titled “Answers to 18 SEO Questions You Were Too Afraid to Ask”. Rachel Sprung says, “When I first started out in marketing, I thought I knew what SEO was all about. I knew it stood for search engine optimization. And I knew that the better your SEO was, the higher you would rank on search engines. I’m an SEO genius now, right? Not so much. There’s a lot that I didn’t know I didn’t know — and as I learned more, it bred more and more questions. So let’s talk about all of the SEO things I had questions about... [...]
The latest ‘SEO Book’ blog post is titled “Keep Visitors Coming Back”. Peterd says, “Facebook. A mobile phone. Email. How often do you check them? Many of us have developed habits around these services. The triggers that help create these habits can be baked in to the design of websites. The obvious benefit of doing so is that if you create habits in your users, then you’re less reliant on new search visitors for traffic. How To Build Habit Forming Products I recently read a book called “Hooked: How To Build Habit Forming Products” by Nir Eyal. Eyal is an entrepreneur who has built... [...]
The latest ‘Econsultancy’ blog post is titled “‘SEO best practice tips for WordPress”. Christopher Ratcliff says, “This is the sixth in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents. This week, I’ll help your new blog become more visible to search engines, by investigating the world of search engine optimisation (SEO) and offering some best practice tips“. SEO best practice tips for WordPress ‘Econsultancy’ Blog [...]
The latest MOZ blog post is titled “12 Ways to Increase Traffic From Google Without Building Links”. Cyrus Shepard says, “Link building is hard, but it’s not the only way to make traffic gains in Google’s search results. When I first started SEO, building links wasn’t my strong suit. Writing outreach emails terrified me, and I had little experience creating killer content. Instead, I focused on the easy wins. While off-page factors like links typically weigh more heavily than on-page efforts in Google’s search results, SEOs today have a number of levers to pull in... [...]
The latest article on ‘Website Magazine’ is titled “Does Google Plus Influence Search Rankings?”. The WM says, “Recently, Website Magazine contributor Travis Bliffen had the opportunity to catch up with social media specialist Crystal Childs and discuss how SEO and social can work together more efficiently. Crystal Childs is a former graphic designer turned social media specialist and has been in marketing for more than 14 years. She closely follows social media and its impact on search“. Does Google Plus Influence Search Rankings? Website Magazine [...]
The latest MOZ blog post is titled “How to Set Up Meaningful (Non-Arbitrary) Custom Attribution in Google Analytics”. Tom Capper says, “Attribution modeling in Google Analytics (GA) is potentially very powerful in the results it can give us, yet few people use it, and those that do often get misleading results. The built-in models are all fairly useless, and creating your own custom model can easily dissolve into random guesswork. If you’re lucky enough to have access to GA Premium, you can use Data-Driven Attribution, and that’s great—but if you haven’t got the budget to take... [...]
The latest ‘Econsultancy’ blog post is titled “‘Intent plus audience’ is a powerful new combination for search marketers”. Jon Myers says, “Search advertising has come to dominate performance marketing over the last decade, with advertisers seeing amazing returns from targeting messages at consumers based on their intent. If a consumer is searching for ‘best golf clubs’ it’s a pretty safe assumption that they’re in purchasing mode and likely to be interested in an advert promoting golf clubs. But, any search marketer will tell you that one of its... [...]
The latest ‘Econsultancy’ blog post is titled “How do you beat Google in vertical search?”. Kevin Gibbons says, “Relying on Google is a risky game. It always has been, but ever-increasingly over the last two years it’s becoming clear that relying heavily on Google traffic can hold an uncertain future. I’ve seen a huge amount of brands who are performing extremely well via organic search, some are great at PPC, others social media. Within their own specific channels they’re killing it, or perhaps more importantly making an absolute killing! But it’s getting... [...]
The latest MOZ blog post is titled “5 Things I Wish I Knew as an Agency Marketer – Whiteboard Friday”. John Doherty says, “Working as an agency marketer is tough. I did it for a bit over two years and learned a lot of lessons. Along the way and since I have reflected about what would make me more successful as an agency marketer, and now that I am in-house at HotPads.com, I’ve come up with five things I wish I had known as an agency marketer. Never fear though, as there are some tidbits in there for the in-house crew as well“. 5 Things I Wish I Knew as an Agency Marketer... [...]