The latest MOZ blog post is titled “Mobile Site Audit Checklist”. Kristina Kledzik says, “Now that it’s 2014, the question isn’t “should I build a mobile site?” It’s “how do I build a good mobile site?” Mobile sites are, at their core, just sites; but redesigning your site for very small screens and linking your mobile site to your desktop site gives you a lot more to think about. I’ve put together a checklist of a) aspects of mobile sites that are often broken yet overlooked, and b) optimization options that many people miss. Where you need... [...]
Archive for the 'Search Engine Marketing' Category
The latest article on HubSpot blog is titled “How to Unleash Technical SEO as Your Website’s Secret Weapon”. Helen Overland says, “As marketers, we understand search engine optimization (SEO) as a highly important technique used to increase website traffic and help enter leads into the sales funnel. Great. Everyone should get on board, right? Not so fast. SEO can be a very lucrative endeavor, helping to generate leads and ultimately increase the bottom line. But why jump blindly into the melee? Marketers generally have a cursory understanding of SEO – it helps websites... [...]
The latest ‘Econsultancy’ blog post is titled “Six challenges and opportunities of Russian search marketing and conversion”. Ben Davis says, “Many retailers and pure-plays have expanded into Russia despite some difficulties stemming from changes to import laws. I’ve previously shared some detail on Russian ecommerce, and the Econsultancy Russia Digital Market Landscape report is well worth a look. In this post I thought I’d offer some thoughts on search in Russia, shared with me by Hannes Ben, EVP International at Forward3D and founder of Locaria. Fashion... [...]
The latest article on HubSpot blog is titled “What Is SEO? [FAQs]”. Rachel Sprung says, “SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong. Many people understand the basic principles of SEO, but a lot has changed in the last decade.The SEO that we know and love in 2014 is not the same SEO that we knew and loved (or hated) 10 years ago. And that’s why the basic question of “What is SEO?” is actually a really important question to continue to ask, and answer“. What Is SEO? [FAQs] HubSpot [...]
The latest MOZ blog post is titled “10 Ways to Prove SEO Value in Google Analytics”. Jeff Sauer says, “Over the past two years I have flipped and flopped on my stance on (not provided) keywords in Google Analytics. For a long time I took a stance against complaining about missing keyword data in GA by asking the question “Why Do You Care So Much About (not provided)?” Then at some point last fall while I was hanging out with some of my fellow GACPs, their complaints about the data we were missing behind the fog of https: search results influenced me enough to join the ranks... [...]
The latest VerticalResponse blog post is titled “Do This, Not That – SEO Edition “. Chipper Nicodemus says, “Wondering what to do, or what not to do to optimize your site, appear on Google and Bing or be able to tell who’s visiting your site? We answer these questions and more in this SEO edition of “Do This, Not That!” infographic“. Do This, Not That – SEO Edition VerticalResponse Blog [...]
The latest ‘Econsultancy’ blog post is titled “Negative SEO: still taboo or becoming an accepted practice?”. Chris Bishop says, “It can sometimes get a bit murky in the digital marketing world, with slander, extortion and Google penalties all potential weapons for practitioners of negative SEO. This article aims to look at the current state of negative SEO, its place in the industry, how search engines are reacting/might react and significantly, ways to proactively detect negative SEO“. Negative SEO: still taboo or becoming an accepted practice? ‘Econsultancy’... [...]
The latest ‘Web Marketing Today’ blog post is titled “Landing Page Analysis in Google Analytics”. Melissa Mackey says, “Business websites typically have conversion goals for their visitors to act on. Whether it’s purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step in the path to goal completion is a landing page, the first page a visitor encounters on the site. Google Analytics measures the effectiveness of this first impression by calculating the number of goal completions — i.e., “Goals” created in Analytics — against... [...]
The latest article on HubSpot blog is titled “How to Optimize Your Page Titles for Mobile Search”. Rebecca Churt says, “Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts. According to the Mobile Movement, a study by Google, 77% of smart phone users visit search engines. And page titles are the... [...]
Offline clients (and online clients, too, for that matter) like to see their websites on page 1 of Google. If you could get your clients’ videos on page 1 of Google search for virtually any keyword for their niche, your services would be worth top dollar (or pound, etc.) Especially, if you could do it without any complexity or hard work, this could be a major help for your consulting business. Devin Zander and Wyatt Jozwowski from Money Mindset SEO have been ranking videos for a long time. Their system, Video Vantage Pro, for using videos to gain page 1 in Google seems to be top-notch. In a day... [...]