The latest TopRank blog post is titled “New Rules for SEO Mechanics & Link Building – It’s a Race You’re Probably Not Winning”. Lee Odden says, “Last week I attended and presented at the SES conference in London where online marketers from all over Europe and as far away as Australia converged to learn about integrated marketing and paid, earned, and owned media. With it’s history in search marketing, the conference complemented presentations on digital marketing with sessions on SEO as well“. New Rules for SEO Mechanics & Link Building – It’s a Race You’re Probably... [...]
Archive for the 'Search Engine Marketing' Category
The latest article on HubSpot blog is titled “How to Make Your Blog Posts SEO-Friendly”. Rachel Sprung says, “Search engine optimization is so important for marketers, but it can be a pretty tricky tactic to master with Google’s copious algorithm updates. What matters, and what doesn’t? What’s best practice, and what’s old-school? How can I remember it all, anyway? We understand this is a common issue facing inbound marketers — and we want to help. Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog... [...]
Devin Zander has teamed with marketer Wyatt Jozwowski and programmer Mo Miah to produce software that builds backlinks to your videos all around the web. They call it Video Vantage Pro. This innovative software takes your video, even if it’s brand new, and builds a backlink structure that will increase the rank of nearly any video, they promise. Here’s what it will do for your videos: ■ Automatic, drag and drop video upload to YouTube ■ Optimize tags, keywords, meta-data and titles of your videos automatically ■ Automates account creation on many wiki websites that you can use... [...]
The latest ‘Econsultancy’ blog post is titled “Five ways in which search is evolving”. Marcus Tober says, “The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly needing to adapt and exploit new opportunities to maximise their search presence. Here are five noteworthy directions in which search is evolving that I think digital marketers need to be aware of“. Five ways in which search is evolving ‘Econsultancy’ Blog [...]
The latest article on ‘Business 2 Community’ is titled “Google Wants Content: How To Adjust Your SEO Strategy”. Spencer Frandsen says, “SEO strategies have to be at the heart of any business that wants to succeed in the online world in 2014. But SEO strategy means something different than it did one decade ago, five years ago, or even last year. If your SEO strategy places a great emphasis on link building, you may find that your SEO influence has waned recently. While links connecting to your content are important, it is content itself that is becoming the most important... [...]
The latest ‘Econsultancy’ blog post is titled “Consumer electronics SEO: Amazon comes top for organic and paid visibility”. David Moth says, “Consumer electronics shoppers usually spend a lot of time researching products before they eventually make a decision, which typically involves looking at upwards of 14 sources of information. This includes searching for advice from consumer publications such as Which, comparison sites and customer reviews. Organic and paid search is therefore an extremely important tactic for gaining brand exposure during the purchase journey“. Consumer... [...]
Getting customer feet to walk into their door is always a challenge for local businesses. Many promotional activities have been tried, with varying success. Some local merchants have turned to online advertising to build the in-store traffic. But this is a new experience for most. How to be effective in their online promotion is still something they are experimenting with. One thing being tried is SEO (Search Engine Optimization), the art of structuring a site so that search engines find it, get a clear picture of what it is about, and ultimately, show it to searchers. The art of SEO requires proceeding... [...]
The latest article on ‘Website Magazine’ is titled “SEO in 2014: Fact, Fiction and Sensationalism”. Travis Bliffen says, “Working in the SEO industry, it makes me almost cringe to see the day’s long list of “the sky is falling” articles. People do not want the same old boring news; but does it have to be so misleading? No, and instead of ranting about it, here are 11 actionable SEO tips that still work in 2014 and that dispel just a few of the many sensationalized claims making the headlines today. #1 Let’s face it, SEO will never die. So long as Google relies upon... [...]
The latest article on HubSpot blog is titled “How to Do Keyword Research: A Beginner’s Guide”. Racjel Sprung says, “While Google’s kept us on our toes with all those algorithm changes they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. How you actually do it hasn’t. So in this post, I’m going to lay out a process you can use to establish a strong keyword strategy that can help you come up with and narrow down... [...]
The latest ‘SEO Book’ blog post is titled “Optmizing Against Competitors”. Peterd says, “You’ve got to feel a little sorry for anyone new to the search marketing field. On one side, they’ve got to deal with the cryptic black box that is Google. Often inconsistent, always vague, and can be unfair in their dealings with webmasters. On the other side, webmasters must operate in competitive landscapes that often favour incumbent sites, especially if those incumbents are household names. Sadly, much of the low hanging search fruit is gone. However, there are a number of approaches to optimization... [...]