The latest article on ‘MarketingProfs’ is titled “Nine Easy Ideas on How to Perform Behavioral Segmentation”. Liga Bizune says, “Today’s key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want. Email list segmentation by email opens allows you to discover who hasn’t opened your recent campaign and who has stopped reading your newsletters already for some time, so you can resend unopened campaigns or prepare compelling re-engagement campaigns... [...]
Archive for the 'Search Engine Marketing' Category
The latest article on ‘Business 2 Community’ is titled “Why Marketers Must Get Used To Google+”. Christopher Rinaldi says, “Since its widespread launch in September 2011, Google+ is the second most actively used social network with one billion registered users and 540 million active users per the latest stats from Bootcamp Digital. Google+ is also perhaps the most polarizing of the popular social media channels. Incorporating some of the best features of the most active social media networks, as well as its own distinct functionality, Google+ may very well move past Facebook... [...]
The latest MOZ blog post is titled “An Introduction to PR Strategy for SEOs”. Samuel Scott says, “In case you missed it, Google’s head of web spam, Matt Cutts, wrote this on January 20: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.” Three days later, Jen Lopez of Moz responded with this excellent post on “guest blogging with a purpose”: As with anything, you don’t want to be out there trying willy-nilly to get your posts on every blog for the sole purpose of building (probably bad) links. It’s... [...]
The latest article on ‘MarketingProfs’ is titled “Social Media: Your External SEO ‘Plugin’”. Ken Myers says, “What do you associate with the term SEO? Does it conjure up thoughts of technical jargon and complex HTML coding? Do you instead take the view that content is king? Do you begin to sweat profusely at the overwhelming task of getting your website to rank on search engines? You might be intrigued to know that SEO isn’t always so technical. In the entire scheme of search engine optimization, social media has a useful role to play, one that compliments the internal... [...]
The latest article on ‘Business 2 Community’ is titled “How to Do Google Plus SEO?”. Navneet Kaushal says, “SEO Strategies that Work for Google Plus Google Plus is more than just a social networking site. It can be a way to boost your business and traffic to the website. Most of the Internet marketers are using social networking platform as the way to share information, get attention, reach out to potential business, and get success in the business. Google Plus 2013 Statistics: An Overview Google Plus is the second largest social networking site after Facebook with 540 million... [...]
The latest article on ‘Website Magazine’ is titled “SEO Roundup: Yahoo and Yelp, Backlinks and Content”. Travis Bliffen team says, “Yahoo is attempting to regain a foothold in the search market by adding Yelp reviews into their search results. These results have not been integrated just yet but should be available soon, read more here. Google gets another patent granted in February protecting their contextual search term evaluation algorithm. The algorithm weights the value of terms added on as a user refines their search terms in a single session. SEO by the Sea covered it... [...]
The latest article on ‘Business 2 Community’ is titled “Marketing Tip of the Week: Stop Ignoring Google+”. Donna Papacosta says, “We’ve all heard the jokes: “Google+ is a ghost town.” “Only Google employees use Google+.” Ha ha. Well, the joke’s over, my friends. If you care about content marketing, search engine optimization, Google Authorship and communicating with your audience, Google+ has become essential, and you ignore it at your peril. A social networking and identity service owned by Google, with more than 540 million active users, Google+ has been... [...]
The latest article on ‘Business 2 Community’ is titled “How to Focus Your SEO”. Michael Arnold says, “In online business, one’s search engine optimization (SEO) can suffer from a lack of focus. When this happens, it becomes less effective at attracting clients, costing your business time and money. Luckily, there are ways to make sure an online business’ SEO remains focused. And while these SEO techniques often require some work, they will help you be more proficient in the future. Cornerstones One of the cornerstones of focused SEO content is long tail keywords that... [...]
The latest ‘Econsultancy’ blog post is titled “19 technical SEO considerations you should look at today”. Kumail Hemani says, “You already know things are changing in SEO, old tactics that worked perfectly in the past before don’t work now and more of the same old blah blah blah… Yes, we all know all that. But now what?! How do I rank my keywords? How will I make the website better? How will I get the traffic and bring leads to my website? If you want to rank your website on ‘one word’ and ‘two word’ (highly competitive) keywords,... [...]
The latest article on ‘MarketingProfs’ is titled “Five SEO Steps to Take Before Redesigning Your Site”. Aleh Barysevich says, “Why do people redesign their websites? Reasons are abundant, and here is a list of the most common ones. Modern look: You don’t want you site to look outdated, so from time to time you brush it up in line with the latest trends. More trust in the brand: If site owners continuously invest into making their sites better, users tend to associate trust their brands more. Growing needs: Your business evolves. You might be changing the focus of your activities,... [...]