The latest article on ‘Marketing Land’ is titled “New To Mobile SEO? 5 To-Dos To Help You Start 2014 With A Bang”. Bryson Meunier says, “Even though I made a resolution at the beginning of the year to stop talking about responsive web design and SEO, many readers asked me to keep it up, so I did, in a pretty big way. Being a digital marketer I keep track of social engagement of the articles that I write, and use it as a proxy for interest. My top three articles of all time in terms of social engagement are three I wrote this year on responsive web design. That... [...]
Archive for the 'Search Engine Marketing' Category
Third Door Media’s ‘Smarter Content Marketing is the Future of SEO’ webinar is on replay. The TDM team says, “To be successful today and pave the way for your site’s future, your site content has to resonate to draw the attention of the clients you are after. The best way to achieve this is to write eye-catching and relevant content. Sounds simple right? But how do you make the best connection with your visitors? If you are marketing a brand you will want to join us for this webcast to learn how the skills and data insights used inside search, content, pr and social teams... [...]
The latest ‘SEO Book’ blog post is titled “Should Venture Backed Startups Engage in Spammy SEO?”. Aaron Wall say, “Recently a thread on Hacker News highlighted a blog post which pointed how RapGenius was engaging in reciprocal promotional arrangements where they would promote blogs on their Facebook or Twitter accounts if those bloggers would post a laundry list of keyword rich deeplinks at RapGenius. Matt Cutts quickly chimed in on Hacker News “we’re investigating this now.” A friend of mine and I were chatting yesterday about what would happen. My prediction was... [...]
The latest MOZ blog post is titled “Moz Holiday Traditions”. Susan Sestak says, “Here at Moz, we often feel like a big family. Just like any other family, over the years we’ve developed an eclectic set of traditions to celebrate the holiday season. We’d like to share a few of our favorites and welcome you to join us in these most joyous of festivities“. Moz Holiday Traditions MOZ Blog [...]
The latest MOZ blog post is titled “Machine Learning for SEOs”. Tom Anthony says, “Since the Panda and Penguin updates, the SEO community has been talking more and more about machine learning, and yet often the term still isn’t well understood. We know that it is the “magic” behind Panda and Penguin, but how does it work, and why didn’t they use it earlier?“. Machine Learning for SEOs MOZ Blog [...]
IM NewsWatch has a problem. Several other sites copy our content wholesale (without asking permission). We noticed it because they try to get us to backlink to their copy, which we never do. In ordinary times Google scans our site for new content frequently, so it knows we are the original source. The imitation copies probably give the culprits no SEO benefit, because Google doesn’t like duplicate content. Sites like these get what they deserve, a cold shoulder from Google. This is a result of the most recent Google algorithm changes, Penguin 2.1, also known as Hummingbird. But what about... [...]
The latest ‘Econsultancy’ blog post is titled “16+ of the best things to happen to the internet in 2013”. Christopher Ratcliff says, “To bring karmic balance after yesterday’s bile-dripping15 worst things to happen to the internet in 2013, here’s a bumper crop of joy. It’s all very well looking forward to next year and seeing what technological advancements will improve our lives significantly in the future, but if we don’t look back at what came before and collate them in an arbitrary order within the confines of a blog-post, then surely we are doomed to... [...]
The latest MOZ blog post is titled “Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings – Whiteboard Friday”. Rand Fishkin says, “With Google getting better and better at recognizing the true relevancy of pages, we can’t stay focused on keywords. In today’s Whiteboard Friday, Rand explains how focusing on the right topics and being relevant to the right people can drive more valuable traffic than simply ranking for keywords“. Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings – Whiteboard... [...]
The latest ‘Econsultancy’ blog post is titled “Econsultancy’s top 25 blog posts of 2013”. Graham Charlton says, “It’s been another busy year on the Econsultancy blog and, thanks to a highly intelligent and attractive readership, we managed to pass 1m monthly pageviews for the first time. Not that it’s all about numbers, but it’s good to have someone out there reading your painstakingly crafted articles. The bad news is that, once again, I’ve missed out on the top spot, third was the best I could manage“. Econsultancy’s top... [...]
The latest ‘Econsultancy’ blog post is titled “Looking back at brand management in 2013”. Jens Lundgaard says, “As the year draws to a close, I thought it would be fun to look back at my predictions for brand management in 2013. They are all still relevant to marketing and brand management going into next year but let’s see how accurate I was 12 months ago!“. Looking back at brand management in 2013 ‘Econsultancy’ Blog [...]