The latest ‘Econsultancy’ blog post is titled “Wikipedia and SEO: what every digital marketer needs to know”. Marcus Tober says, “Wikipedia has been one of the success stories of the internet, growing rapidly to become the de facto reference site for many people. There are more than 4.4m pages in the English language edition alone, and it is still growing at the rate of 771 new pages every day. How can its impact benefit digital marketers?“. Wikipedia and SEO: what every digital marketer needs to know ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “7 Email Newsletters We Actually Like Getting in Our Inboxes”. Ginny Soskey says, “When people first start doing email marketing, they usually jump into creating an email newsletter. “It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will look forward to getting our newsletter,” they argue. “Since we’re only sending it once a month, it’ll be a breeze to put together,” they say. And while all of those... [...]

The latest ‘Econsultancy’ blog post is titled “What can marketers learn from segmenting their social audiences?”. Azeem Azhar says, “Segmentation is one of the key weapons of the success marketer. It’s allowed them to get the right messages and products to the right people. It’s a core part of the marketer’s tool kit. So what can marketers learn from segmenting their social audiences?“. What can marketers learn from segmenting their social audiences? ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “Want to Dominate Organic Search? How Blogging Can Help”. Rachel Sprung says, “We always hear that blogging is important for our search engine rankings. But like … why? It’s one of those things that we often just assume people know, but you know what they say about assuming. Since we haven’t explained the connection between blogging and SEO in-depth for a longtime, we figured it’s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO“. Want to Dominate... [...]

The latest ‘Econsultancy’ blog post is titled “Google reveals most popular search queries in 2013”. David Moth says, “In the same way that Beyonce flung out her fifth albumunexpectedly last week, Google UK has just fired its 2013 zeitgeist list into my inbox without so much as a word of warning. Although it has almost no impact or relevance for ecommerce and digital marketing it still gives a fascinating look into what have been the most popular topics of the past 12 months, and as such I have no qualms about publishing it here on the Econsultancy blog“. Google... [...]

The latest article on ‘Website Magazine’ is titled “Disavow Links Like a Boss: Cutts Says Two Strikes & You’re Out”. Pete Prestipino says, “If you’ve been penalized by Google for violating the webmaster guidelines, (and you know who you are), consider yourself on double-secret probabtion. The next time, you could be out for good. A new video (seen below) from Google’s Matt Cutts addresses how the penalties for repeat SPAM offenders is more severe than for first timers”. Disavow Links Like a Boss: Cutts Says Two Strikes & You’re Out Website... [...]

The latest ‘MarketingExperiments’ blog post is titled “Blog Analytics: How do you measure the company blog’s performance?”. John Tackett says, “Measuring the performance of your company’s blog is not easy. In truth, I would say the endeavor is an exercise in the illusive. By design, blogs don’t give up customer behavior secrets as easily or as comfortably as a landing page. There are different topics covered in blog posts, the appeal of those topics to your audience, add in the frequency of posts and multiple authors, and any true measurement becomes difficult, if not impossible... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “8 Easy Steps to Affiliate Marketing Success”. Raianne says, “You may have heard about people earning seven figures or more a year—sometimes even a month—from affiliate marketing. By seven figures, we mean a million dollars or more. While many affiliate marketers earn only a few dollars a month as residual income, some experienced ones earn full-time salaries and a few others earn a fortune. There are those who fail in affiliate marketing while there are many others who succeed. Those who do”. 8 Easy Steps to Affiliate... [...]

We all have to pay more attention to the quality of the links to our site. There is no better backlink than one from an authority blog in your niche. If you are still trying to get your content ranked but something seems to be missing, you are not alone. All marketers struggle to get recognized. In the current search engine environment, the problem most marketers are having to confront is not getting enough social media engagement and links from authority websites. Social media engagement is now essential for good rankings. Without it we will never rank highly. But the open question is how do we... [...]

The latest MOZ blog post is titled “Mobile App Metrics that Matter – Whiteboard Friday”. Adam Singer says, “Measuring the performance of your mobile apps is every bit as important as measuring your web properties. In today’s Whiteboard Friday, Adam Singer, Google’s analytics advocate, walks us through some of the most important pieces to watch”. Mobile App Metrics that Matter – Whiteboard Friday MOZ Blog  [...]