The latest article on ‘MarketingProfs’ is titled “Site Visitors Arriving From Search Are More Likely to Click on Ads”. Ayaz Nanji says, “Users arriving to Web pages from search engines are more likely to click on ads than are users arriving from other pages within the same site, according to a recent analysis by Chitika. The average indexed click-through rate (CTR) of users arriving from search is also higher than that of traffic arriving directly (e.g., from bookmarks and URLs typed directly into browsers). Why? The report speculates that internal and direct users are more likely... [...]

The latest article on ‘Website Magazine’ is titled “Bing-Pinterest SEO?”. Amberly Dressler says, “It’s been a couple months since Bing announced “Image collections” – essentially allowing users searching for images on Bing to see related Pinterest boards alongside regular search results. Unfortunately, we’re no closer to understanding how Bing ranks these “Pinners” than before, but there are some observations to be made. For the unfamiliar, here’s an example of “Image collections” in action. When a user searches for “backyard... [...]

The latest article on HubSpot blog is titled “7 Ways Even Smart Marketers Can Mess Up Their SEO”. Matthew Bushery says, “If you’re new to the whole search engine optimization thing — or, heck, even if you’re not — it might be a little intimidating to think of all the factors you have to consider to have a rockin’ SEO strategy. Even worse, what if there’s stuff other people are doing that you didn’t even knowabout? But it doesn’t have to be that complicated!”. 7 Ways Even Smart Marketers Can Mess Up Their SEO HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “33 examples of great meta descriptions for search”. Tim Aldiss says, “Despite the current trend to segment your audience as much as possible it’s still easy to overlook the art of meta description writing. After all Google search still reaches all of your target market and beyond. Here’s a reminder of the important considerations for meta description writing with some examples”. 33 examples of great meta descriptions for search ‘Econsultancy’ Blog  [...]

Backlink Commando is live. It is software that automates your backlinks to over 20 high value sites that can convey a sense of authority to your site. Backlinks are still critical to your site’s authority in the eyes of Google, Bing and Yahoo. There are three principles of good backlinking: 1. The better reputation the backlinking sites have, the more value they have for your authority. 2. The more backlinks you have, the higher your authority 3. The more variety in your backlinks, the more value they have The links created by Backlink Commando win on all three counts. It gets you a lot... [...]

The latest ‘SEO Book’ blog post is titled “SEO Discussions That Need to Die”. Neyne say, “Sometimes the SEO industry feels like one huge Groundhog Day. No matter how many times you have discussions with people on the same old topics, these issues seem to pop back into blogs/social media streams with almost regular periodicity. And every time it does, just the authors are new, the arguments and the contra arguments are all the same. Due to this sad situation, I have decided to make a short list of such issues/discussions and hopefully if one of you is feeling particularly inspired by it... [...]

The latest ‘MarketingExperiments’ blog post is titled “LPO: 2 types of security seals that can help you reduce customer anxiety”. John Tackett says, “Anxiety is one of the key elements in the MarketingExperiments Conversion Heuristic. In our Landing Page Optimization Online Course, anxiety is defined as “a psychological concern stimulated by a given element in the sales or sign-up process.””. LPO: 2 types of security seals that can help you reduce customer anxiety MarketingExperiments Blog  [...]

Today, Sean Donahoe is making available a free report called The Backlink QuickStrike Report to promote his new product  Backlink Commando, which he releases later today. It’s a substantial 37-page report that will give you a lot of tips for beneficial backlinking. And it’s free here: The Backlink QuickStrike Report. Once you have read that report, you will have a clearer picture of what’s at stake with backlinking, and how to do it. Do it wrong and you damage your site; do it right and your site’s importance grows. The time may come when you will want to automate... [...]

The latest article on HubSpot blog is titled “7 Common (and Dangerous) Misconceptions About SEO”. Meghan Keaney Anderson says, “With regular algorithm updates and new factors influencing search all the time, search engine optimization is a bit of a moving target these days. Add in the level of nuance that tends to surround search rank and you’ve created a perfect storm for misunderstanding and misattribution. Does factor X directly affect rank or merely influence it? What are the differences among Google+, Google’s +1s, and Google Authorship when it comes to... [...]

The latest ‘Econsultancy’ blog post is titled “Nine of the best examples of content marketing from 2013”. Graham Charlton says, “While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game this year, and there are some great examples around.  i’ve asked agency and client side marketers, as well as the Econsultancy editorial team for their favourite examples of content campaigns and strategy from the past 12 months”. Nine of the best examples of content marketing from 2013 ‘Econsultancy’... [...]