SERP rankings are determined by Google’s algorithm, which considers hundreds of factors, including a website’s authority, relevance, and trustworthiness. Search Engine Journal is hosting a webinar ’10 Successful Ways To Improve Your SERP Rankings’ on Wednesday, March 6, 2023, at 2.00 pm ET. The SEJ team says, “Join us for an exclusive demonstration from Ahrefs, as they show you 10 quick optimization wins, and how you can achieve them using their tools. You’ll learn: How to monitor content decay and take action. How to boost your ratings with internal... [...]
Archive for the 'Search Engine Marketing' Category
JavaScript for SEO is a crucial aspect of modern web development, as search engine optimization (SEO) plays a vital role in ensuring a website’s visibility and accessibility on the internet. With the increasing reliance on JavaScript for building dynamic and interactive web applications, it’s essential to optimize JavaScript code to make it search engine-friendly. HubSpot contributor Erin Pennings has published an article on how JavaScript can benefit your SEO. She says, “Most of the JavaScript used on websites, including yours and mine, won’t significantly impact SEO. The... [...]
Ahrefs has published a new video ‘I Tested Viral SEO Tips on TikTok’. In this video, you will learn about most viral SEO hacks on TikTok to learn if more views means more organic traffic. Ahrefs [...]
This is a reminder for the SEJ webinar to be held on February 21, 2024. The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. Search Engine Journal is hosting a webinar ‘SEO In 2024: Top Priorities, Challenges, And Opportunities’ on Wednesday, February 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore exclusive survey data from today’s top SEO professionals and... [...]
Google Search Central has published a new video ‘Introducing How Search Works’. The GSC team says, “Demystify the world of Google Search with Gary Illyes, Engineer on the Google Search team, in this new series: How Search Works. What is crawling, indexing, and serving when it comes to Search? Subscribe and stay tuned for episode 2 on crawling!” https://www.youtube.com/watch?v=5MIAugQ17ks [...]
With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments. Search Engine Journal is hosting a webinar ‘2024 Google SERP Features: New Strategies To Gain Visibility’ on Wednesday, February 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a deep dive into all things SERP features, what they are, and why they’re important. We’ll also show you how you can snag some for your own business. STAT’s Senior Search Scientist, Tom Capper, will show you all you need... [...]
Structured data refers to a standardized format for providing information about a web page’s content to search engines. It is a way of organizing and marking up data on a webpage in a format that search engines can easily understand and interpret. The latest The SERP’s Up SEO podcast episode is titled ‘Structured data dos and don’ts’. The SERP’s Up team says, “Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don’ts about implementing structured data markup and... [...]
Volatility in search results refers to the fluctuation or variation in the ranking positions of web pages or websites in search engine results pages (SERPs) over time. MOZ has published the latest episode of the Whiteboard Friday video ‘How Volatile Are Search Results?’ featuring Tom Capper. The MOZ team says, “How volatile are organic search rankings day to day? Tom dives into data he captured using STAT to answer this question.” MOZ [...]
Structured data is data that is organized into a standardized format for easy access by humans and software. It is typically tabular with rows and columns that clearly define data attributes. Google Search Central has published a new video ‘Structured Data for beginners’. The GSC team says, “What is structured data? Can I use it if I’m using a website builder? In this episode of SEO Made Easy, Martin Splitt answers these questions and gives website owners tips for inserting structured data to their website.” https://www.youtube.com/watch?v=tYfCjbvaOYg [...]
Search Engine Journal’s webinar ‘The Evolution Of Search & SERPs 2024’ is available on-demand. Amanda Zantal-Wiener says, “Watch this on-demand webinar and learn the ways you can leverage the changes in search and be prepared for its evolution. You’ll hear: The biggest changes to the world of search in the past year, and where they’re leading. The fundamentals to focus on for next year, from the impact of SGE’s evolution on SERPs to addressing challenges with Google’s E-E-A-T guidelines. The leading Google ranking factors to focus on right now. How to integrate... [...]