Search Engine Journal has published a new e=b00k titled ‘SEO Trends 2024’. The SEJ team says, “Search is going through one of the biggest transformations in recent memory. We asked 21 top SEO experts how to adapt and maintain your competitive edge. If you’re looking for ways to level up your SEO strategy and prepare for the year ahead, our SEO Trends 2024 ebook is the ultimate authoritative resource. This new edition is packed with useful insights, best practices, and actionable tips from respected experts in the industry. Inside, you’ll discover: Why AI is not just a... [...]
Archive for the 'Search Engine Marketing' Category
The latest The SERP’s Up SEO podcast episode is titled ‘Why SEOs should watch content trends carefully’. The SERP’s Up team says, “Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving... [...]
Search Engine Journal has published its newest report titled ‘State of SEO 2024’. The SEJ team says, “The third annual State Of SEO report has the insights you need to guide your SEO strategy next year. If you want to know what’s actually happening in the world of SEO, how it’s changed over the last year, and which tactics are making big impacts – go straight to the source. That’s what we did. We surveyed 3,890 SEO professionals of various backgrounds, jobs, levels of experience, and income to identify the latest trends and evolutions within the industry. And now, you... [...]
Keyword research is the process of finding and analyzing search terms people use in search engines. The goal is to use this data for a specific purpose, such as search engine optimization (SEO) or marketing. Search Engine Journal contributor Daniel Smullen has published an article featuring useful tips on using ChatGPT for keyword research. He says, “ChatGPT for keyword research does not replace traditional keyword research tools. And just like keyword research tools, you shouldn’t unthinkingly rely on them alone to do your keyword research. Instead, I will show you in this post how ChatGPT... [...]
Search Engine Journal has published an article featuring 21 SEO expert predictions for 2024. Shelley Walsh says, “As SEO is all about collaboration and sharing knowledge, we turned to some of the best minds in the industry to get their thoughts on where the industry is going and what might happen next. 1. Kevin Indig, Growth Advisor: If Google’s frenzied algorithm updates in 2023 have shown us one thing, it’s that the bar for content and domain quality has risen faster than we thought. In 2024, we need to find ways to scale the production of high-quality content and groom our content... [...]
Digital Marketing Depot is hosting a webinar ‘SEO Memorial Service: A Fond Farewell To Things That Don’t Matter Anymore’ on Thursday, February 1, 2023, at 1.00 pm EDT. The DMD team says, “Join us in a joyous celebration of life, honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘SEO Trends for 2024’. The SERP’s Up team says, “Where is the SEO industry headed in 2024? What advancements should we expect in AI this year? How will SGE impact search traffic moving forward? Wix’s Mordy Oberstien and Crystal Carter kick off the year by forecasting trends and developments for SEO in 2024. Get a head start on the year by listening to Parth Suba, Rohan Ayyar, Kenichi Suzuki, Chima Mmeje, and Celeste Gonzalez, all share their SEO predictions for 2024. You’ve popped the champagne, now it’s... [...]
SEO-driven content is content that is created to attract search engine traffic. It is useful to users and is optimized around a specific keyword. MOZ has published the latest episode of the Whiteboard Friday video ‘SEO-Driven Content Architecture’ featuring Adriana Stein. The MOZ team says, “Does all of your content come together in a structure that allows it to be scaled? Learn how to accumulate organic traffic, clicks, keyword rankings, and drive conversions by creating SEO-driven content architecture.” MOZ [...]
Search engine marketing (SEM) is a type of internet marketing that uses paid advertising to increase a website’s visibility on search engine results pages (SERPs). SEM can also include SEO HubSpot has published ‘Search Engine Marketing (SEM): Ultimate Guide + Expert Tips‘ to help marketers achieve success in the SEM. Kayla Schilthuis-Ihrig says, “SEO and SEM are strategies that help your content appear in search results, but they have different functions. SEO, or search engine optimization, allows your content to appear in organic search results. These listings show up... [...]
Search engine optimization (SEO) is still a smart investment in 2023 for increasing brand visibility and attracting new business. Search Engine Land contributor Danny Goodwin has published a blog post summarizing Search Engine Land’s top 10 SEO columns of 2023. He says, “No surprise, Generative AI was the hottest topic in 2023 and dominates our list – 80% of the columns were either about ChatGPT, Bard or SGE. Also, I need to give some huge recognition to Tom Demers, who authored 5 of the 10 most popular SEO columns of the year. Unbelievable! 10. How Google SGE will impact your traffic... [...]