The latest ‘SEO Book’ blog post is titled “Learn Local Search Marketing”. Aaron Wall says, “Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search. Q: Google appears to have settled their monopolistic abuse charges in Europe. As part of that settlement they have to list 3 competing offers in their result set from other vertical databases. If Google charges for the particular type of listing then these competitors compete in an ad auction,... [...]
Archive for the 'Search Engine Marketing' Category
The key is to understand the current top 10 sites. What do they have in common, keywords, especially? When you understand how they got to the first pay of Google, you’ll have a good idea how you can get there, too. Manually, this is a challenge to accomplish. That’s why Keyword Genetics was invented. This new software, in fact, does even more. But first, you supply a keyword, and it does all the work to search Google, find the top sites, and find their commonalities, the keywords are they targeting. It will find single words plus multiple word phrases that your competitors are using.... [...]
Martin O’Flynn has been ranking his sites in various competitive niches at the top of Google search results for over 5 years, despite dozens of Google algorithm changes. He’s learned a lot in that time. For example, he found that if you created a variety of content in the HTML, video, image and news categories, your chances of getting on page 1 (and high on page 1) were very good. If you don’t create a variety of content, your chances of getting on page 1 are poor. These and other insights are shared in his new e-book, Google Topper V2.0, which he just updated to capture his... [...]
The latest MOZ blog post is titled “6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet – Whiteboard Friday”. Rand Fishkin says, “Sometimes it seems clear that Google is headed in a certain direction, but we never really see a move materialize. In today’s Whiteboard Friday, Rand explores six of these areas, and we’re looking forward to your thoughts in the comments“. 6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet – Whiteboard Friday MOZ Blog [...]
The latest article on HubSpot blog is titled “13 Solutions to Your Most Common Landing Page Problems”. Ginny Soskey says, “On the surface, landing pages seem simple, right? They’re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go … right? For a bare bones landing page, that is enough — but you could lose out on valuable traffic, leads, and customers if you’re just shooting for bare bones. Think of this post as the first step of your... [...]
Today, I want to share with you some results of my own experiments with SEO. They have helped me. Perhaps they will help you, too. Of course, in that training I only had time to cover a few aspects of doing SEO properly, so, I’m thinking that if there’s enough demand for step-by-step SEO training based on solid fundamentals, I may put one together for you. Let me know what you think. [...]
The latest MOZ blog post is titled “Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists”. Ron Garrett says, “In the last three years at Distilled, I have sold approximately $5 million in marketing services to over 100 businesses. Initially, the vast majority of the business I sold was in search, but over time it has evolved to encompass different facets of marketing because we are now headed towards a hyper-competitive future. In order for our industry to continue to thrive, we need to set ourselves apart. I wanted to share some of my experience in how I was able... [...]
The latest article on ‘MarketingProfs’ is titled “The State of SEO in 2014”. Ayaz Nanji says, “Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge. Measuring rank in Google Universal Search results (those that include photos, videos, etc.) is also seen as increasingly necessary by SEO professionals (57% say it is more important in 2014), as is measuring presence and rank in Google Carousel results (72% view as more... [...]
Joshua Zamora and Radu Hahaianu did announce Seamless SEO as planned, yesterday. In the process, they shared more details of what this software will do for you. This plugin gives you a process that simply works almost automatically to improve your SEO. It is all white hat, and you don’t have to worry about changes Google might maker to its ranking procedure. Seamless SEO does on-page SEO, not some questionable automatic backlinking. That’s important because, if on-page SEO is done right: • It only takes a few minutes to setup. • It may give you an instant boost in traffic,... [...]
The latest ‘Web Marketing Today’ blog post is titled “SEO Is Dead; Web Marketing Alive and Well”. Melih Oztalay says, “When someone asks me about focusing on search engine optimization, the first thing I think of is that the individual is not familiar with today’s realities, in 2014, of web marketing. When asked, my response is an educational conversation that requires patience and asking the right questions to bring a business owner up to speed. This occurred recently, when I spoke to a training-related business owner who was looking for SEO help. I started out by learning more about... [...]