The latest MOZ blog post is titled “Take the SEO Expert Quiz and Rule the Internet”.Cyrus Shepard says, “You are master of the keyword. You create 1,000 links with a single tweet. Google engineers ask for your approval before updating their algorithm. You, my friend, are an SEO Expert. Prove it by taking our new SEO Expert Quiz“.Take the SEO Expert Quiz and Rule the InternetMOZ Blog [...]
Archive for the 'Search Engine Marketing' Category
The latest ‘Econsultancy’ blog post is titled “What SEO beginners need to know: a basic skills guide”.Christopher Ratcliff says, “SEO is now considered a basic skill, not the more technical aspects, but a good solid understanding should be a pre-requisite.So says our brand new Skills of a Modern Marketer best practice guide. The report defines the soft skills needed to be successful in an organisation and the deep vertical knowledge areas that marketers see growing in importance in the coming years.Search engine optimisation, as well as social media and the ability... [...]
The latest MOZ blog post is titled “50+ Things You Should Learn About Your Client”.MOZ team says, “One necessary skill for successful consulting is getting to know your client and understanding how you can be effective for them. I’ve found there are a bunch of “hacks” that can help you get up to speed on an organization and its individuals as quickly as possible. I want to share these quick tips and tricks with you, as well as a bunch of other questions that are worth answering, either through research, by observing the client, or by asking outright“.50+ Things... [...]
The latest ‘SEO Book’ blog post is titled “Please Remove My Link. Or Else”.Peterd says, “Getting links removed is a tedious business.It’s just as tedious for the site owner who must remove the links. Google’s annoying practice of “suggesting” webmasters jump through hoops in order to physically remove links that the webmaster suspects are bad, rather than Google simply ignoring the links that they’ve internally flagged, is causing frustration.Is it a punitive punishment? If so, it’s doing nothing to endear Google to webmasters. Is it a smokescreen? i.e. they don’t... [...]
The latest article on ‘Business 2 Community’ is titled “24 Reasons SEO and Social Media Are Inextricably Linked”.Rob Peterson says, “Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from earned media as opposed to paid media.If you were to hire a resource to help with either, most people think to... [...]
The latest MOZ blog post is titled “How to Be More Creative in Your Online Campaigns”.Shelli Walsh says, “The SEO landscape has changed so much in the last few years in the wake of the Penguin and Panda apocalypse that the discipline is now considered in the broader terms of online marketing or digital marketing. The one element that is common is the requirement for new skills such as PR, classic marketing and most importantly: creativity. Agencies and freelance individuals who can’t adapt, evolve and embrace the new mode of thinking/operating are vulnerable with nowhere to hide... [...]
The latest article on HubSpot blog is titled “8 Simple Tips to Siphon SEO Value From Google+”.Shannon Johnson says, “With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular websitemaintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. After all, where do you find the time to cultivate yet another social community, and why would you do so on Google+ if you’re not entirely sure it’s worth it?It’s understandable why some marketers... [...]
The latest article on ‘Business 2 Community’ is titled “Responsive Website Design SEO Benefits”.Jonathan Long says, “You already know why it is important for your business to be found on mobile devices, as the amount of people using their mobile devices and tablets to browse the internet is increasing daily. A responsive website design (RWD) is mandatory, as you need to deliver a website that works on all screen sizes and devices.A responsive design adjusts according to the device that is browsing the website, making the content user friendly and easily accessible. Several... [...]
The latest MOZ blog post is titled “Silly Marketer, Title Tags Are for Robots! Whiteboard Friday”.Jennita says, “Like all good marketers, we think carefully about our title tags before publishing new content. Then we just take that carefully crafted title and plop it into the OG tags for social shares, right?Think again!In today’s Whiteboard Friday, Jen Lopez explains why we need to put in a little more effort than that”.Silly Marketer, Title Tags Are for Robots! Whiteboard FridayMOZ Blog [...]
The latest MOZ blog post is titled “Panda 4.0, Payday Loan 2.0 & eBay’s Very Bad Day”.Dr. Peter J. Meyers says, “After a period of relative quiet, MozCast detected a major “temperature” spike in Google’s algorithm at some point on Monday, May 19th. This occurred after some historic lows, including the 3rd coldest day on record (May 11th).Tuesday afternoon, Google confirmed two updates, Panda 4.0 and Payday Loan 2.0. Matt Cutts tweeted the Panda 4.0 announcement“.Panda 4.0, Payday Loan 2.0 & eBay’s Very Bad DayMOZ Blog [...]