The latest ‘SEO Book’ blog post is titled “Yahoo! Secured Search Rolls Out”. Aaron Wall says, “Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass data to secured sites. Unlike Google’s secured search roll out: rather than showing a referrer without keyword data the traffic will show up as direct site visitors there is no default automated workaround for advertisers Even though the data is being blocked for both ads & organics right now, advertisers can quickly use Bing... [...]
Archive for the 'Search Engine Marketing' Category
The latest article on ‘Marketing Land’ is titled “Say No To Commercial Creep In Search Results”. Kevin Ryan says, “You’ve read all the guidelines. You’ve hired experts to determine the morally correct and righteous path. You’ve watched the endless hours of Matt Cutts videos on YouTube. You pay experts thousands of dollars a month to make sure your search efforts are optimized safely and accurately. You work within the confines of the assumed moral high ground of the company that doesn’t do evil. You’ve spent countless hours analyzing content for trends... [...]
The latest article on ‘Marketing Land’ is titled “Simple Optimization Tests Everyone Can Run”. John Paul Mains says, “Doing engagement and conversion optimization can get pretty complex, especially when it involves multivariate testing on live e-commerce websites. But, there are so many things that even small websites can do, without an expert, to help increase the number of conversions, sales and visitor engagement“. Simple Optimization Tests Everyone Can Run Marketing Land [...]
The latest article on HubSpot blog is titled “A Scientific Approach to Hitting Your Lead Gen Goals With Content”. Corey Eridon says, “Do you have a lead gen goal? Probably. I certainly do — we’ve had an SLA established with Sales for years, and part of the blog team’s SLA is delivering a certain amount of net new organic leads to Sales each month. The only time goals like this give me a major panic is when it feels like a guessing game“. A Scientific Approach to Hitting Your Lead Gen Goals With Content HubSpot [...]
The latest article on HubSpot blog is titled “A Creative Way to Write a Month’s Worth of Blog Content in a Day”. Matthew Bushery says, “To my fellow bloggers out there who struggle to find the time to produce a lot of premium blog content: I feel your pain. The secret to blogging success is … well … that there is no one secret to blogging success. It takes a considerable amount of hard work, dedication, resources, and creativity to develop high-quality posts. But that doesn’t mean you can’t try to accumulate a nice backlog of blog posts to make... [...]
The latest article on HubSpot blog is titled “Should You Optimize for Yahoo and Bing?”. Katie Redmond says, “When you hear the term “search engine”, I’ll bet the first company you think of is Google. It makes sense if you do – with nearly 6 billion searches every single day and over 2 trillion searches in 2013 alone, Google is pretty much a powerhouse. So when the term “search engine optimization” is mentioned, it would make sense that most people assume that simply means optimizing one’s site for Google. While SEO is certainly about improving your site’s search... [...]
The latest ‘Econsultancy’ blog post is titled “Local SEO best practice: dos and don’ts”. Graham Charlton says, “The growth and ubiquity of the smartphone means that local SEO is more important than ever, and some of the techniques for improving rankings are very simple, and free. Our new Search Engine Optimization (SEO) Best Practice Guide contains detailed advice on improving your local search visibility. Here are some dos and don’ts for local SEO, taken from the new guide“. Local SEO best practice: dos and don’ts ‘Econsultancy’... [...]
The latest ‘SEO Book’ blog post is titled “Google’s Chris DiBona On Search Ecosystem Diversity”. Aaron Wall says, “It’s hard to deny that some folks working at Google are geniuses. It’s also hard to deny the disconnect in their messaging. As Google locked down their “open” ecosystem (compatibility as a club,abandonware, deleting privacy settings, extensions required to be installed from store, extensions required to be single-purpose, forced Google+ integration, knowledge graph scrape-n-displace, “We could either sue him or hire him,” etc.),... [...]
The latest article on ‘Business 2 Community’ is titled “PPC 101: Getting the Most Out of a Small Paid Search”. Brock Clauser says, “Many of us know PPC can be a great advertising tool for direct response – increasing clicks and conversions on your website. But many times, marketing teams are limited with a tight budget within their PPC accounts (i.e. you don’t have enough money on a daily basis to keep up with available search demand). To overcome this limitation, I have identified a few ways business owners can make the most of a small budget so you can get the most bang... [...]
Most webmasters rely on a high search engine placement to bring in traffic to their site. Even if you are buying PPC or PPV ads, you don’t want to ignore Google and Bing completely. They still can bring you considerable traffic. So either way, it is smart to know what problems the search engines find in your site. Fix these problems and they will lift your ranking. That means more traffic, and more traffic means more sales. New York marketer, Luther Landro discovered his traffic dropped in November on two of his sites. He sifted through all the data he could find and uncovered several relatively... [...]