Location Landing Pages are one of the most powerful ways to be found online. For multi-location businesses, Location Landing Pages are an essential element of your SEO strategy. Content Marketing Institute has published ‘The Complete Guide to Creating Location Pages for SEO’. The CMI team says, “The most pressing question local businesses ask is, “How can I get more leads to find me?” If you’re not discoverable, you can’t grow. What’s the answer? Location pages! Target the regions you serve to better rank on Google and convert more website visitors. But location pages... [...]
Archive for the 'Search Engine Marketing' Category
The economic impact of the pandemic is still a major factor in most marketing budgets. And, today’s competition for marketing dollars, and space, is fiercer than ever. Search Engine Journal is hosting a webinar ‘Think Beyond Search: Top Channels & Emerging Trends to Grow Your Brand’ on Wednesday, April 12, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar to discover how you can start thinking beyond search and shifting your focus to where your users are. You’ll learn about: Search stagnation and the need to think “beyond.” New performance marketing... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Things You Should Know about SEO for NFT Companies’ featuring Brendan AW. The Rank Ranger team says, “How different is SEO for NFT companies? That’s what we’re discussing today with a Singaporean Digital Marketing Manager and blogger, often based in Cambodia. He is the founder and chief blogger at brendanaw.com. A warm welcome to the In Search SEO podcast, Brendan Aw. In this episode, Brendan shares five SEO tips for NFT companies, including: Optimizing title tags and meta description URLs Have... [...]
WordPress Hooks are functions that theme and plugin developers use to modify Actions or Filters to change the default functionality. Search Engine Journal contributor Vahan Petrosyan has published an article on use WordPress Hooks to improve technical SEO. He says, “This article aims to help you in your learning path, and we will cover the most needed WordPress hooks to help you improve your website’s technical SEO. What Is A WordPress Hook? WordPress hooks are key features in WP that allow developers to extend the functionality of the CMS without a need to modify core WP files – making... [...]
Search Engine Journal has published a new video answering the question ‘What Should You Do If Your Search Rankings Won’t Go Higher?’. The SEJ team says, “Adam Riemer, CEO at Adam Riemer Marketing, LLC, joined Search Engine Journal’s Senior Managing Editor Miranda Miller to talk about finding opportunities sure to increase SERP performance. If you’re worried about your search rankings or wondering why you’re not ranking better on Google, Adam shared a step-by-step process you can follow to find opportunities to improve your existing content including: Local... [...]
This is a reminder for the Search Engine Journal webinar to be held on April 5, 2023. Search Engine Journal is hosting a webinar ‘5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy’ on Wednesday, April 5, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar to learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities. You’ll learn how to: Identify your seasonal trends and how to plan for them. Report on and optimize your share of voice. Maximize SERP feature opportunities, most notably... [...]
Domain Authority is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Digital Marketing Depot is hosting a webinar ‘Domain Authority is Dead: Focus on SEO Content That Ranks’ on Tuesday, April 11, 2023, at 1.00 pm EDT. The DMD team says, “In this bold presentation from DemandJump’s Chief Solution Officer, Ryan Brock, we’ll dare you to evaluate how much stock you put into your website’s Domain Authority and why. Then we’ll prove once and for all that the lowliest of websites can topple the... [...]
MOZ has published a new Whiteboard Friday video ‘Identifying and Filling Your SEO Skill Gaps’ featuring Helen Pollitt. The MOZ team says, “In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self.” MOZ [...]
Mobile SEO is the process of optimizing the mobile version of a website to drive organic traffic from search engines. Ahrefs contributor Jamie Grant has published an article featuring 10 tips to make your website mobile-friendly. He says, “Here are my top 10 tips to ensure you effectively optimize for mobile. Tip 1. Use responsive design When it comes to picking your approach to serving content to different devices, you have a few options to choose from. Responsive design (recommended) With responsive design, you serve the same HTML file regardless of the device. CSS then alters the rendering... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Top 5 SERP Features to Boost Your SEO’ featuring Bethany Weatherhead. The Rank Ranger team says, “How aware are you of the common SERP features that appear for your target keywords? And what are you doing to take advantage of them? That’s what we’re discussing today with a lady who has over six years of experience in SEO and provides training to many companies across the UK, including guest lecturing at Warwick University. She is the owner and SEO consultant at Ruddy Duck Digital. A warm welcome... [...]