This is a reminder for the Marketing Land’s SMX Master Classes to be held on March 1, 2023. Marketing Land is hosting ‘SMX Master Classes: Actionable search marketing training’ on March 1-3, 2023. Attend these master classes to discover actionable tactics to boost organic traffic, design high-converting landing pages, successfully navigate GA4, and more. Session information: Advanced SEO training with Bruce Clay Advanced Google Ads training with Brad Geddes Technical SEO training with Eric Enge Google Analytics 4 training with Colleen Harris PPC landing page optimization... [...]
Archive for the 'Search Engine Marketing' Category
Search Engine Journal has published ‘A Guide To Essential Tools For SEO Agencies’ featuring a range of a range of tool comparisons and tips to achieve SEO success. The SEJ team says, “From research, to reporting, to project management, the right tools can make all the difference for your agency. What’s Inside: Sortable features chart which you can filter and pivot to find the tool that fits your needs. Includes pricing, too. Overview of useful SEO tools for agencies, large and small. Tools for analyzing client websites. Link building tools. Research tools. Reporting tools. DIY... [...]
MOZ has published the latest video episode of Whiteboard Friday titled ‘Helping Google Navigate Your Site More Efficiently’ featuring Shawn Huber. The MOZ team says, “This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl your site, and what you can do to approve Googlebot’s efficiency.” MOZ [...]
Neil Patel has published a new video ‘How to Optimize TikTok for SEO’ sharing some useful tips to optimize TikTok for SEO. He says, “TikTok isn’t just for Gen Z. In fact, it’s rapidly emerging as one of the most important ways for audiences to search and collect information to inform their purchasing decisions. Didn’t think TikTok and SEO belonged in the same sentence? Think again.” Neil Patel’s Blog [...]
It is a fact that fresh content works as a magnet for search engines. It can help you create your presence in search engine results. Search Engine Land contributor Tadeusz Szewczyk has published an article on how to update content and dates for SEO in 2023. He says, “As Google heavily invests in its helpful content system and other AI-based ranking algorithm tweaks, you can rest assured that it looks beyond just an article’s date. The good news is that you don’t have to repeatedly write about the same topic at length to produce fresh content. Updating existing content “significantly”... [...]
ChatGPT is a new chat-based Generative Pretrained Transformer (GPT) quickly revolutionizing the SEO industry. It allows natural language processing to provide more relevant search results. Ahrefs contributor Si Quan Ong has published an article featuring nine cases on use of ChatGPT for SEO. He says, “Here are some of our favorite ChatGPT use cases for SEO that we have found at Ahrefs. 1. Construct regex A regular expression (regex) is a sequence of characters used to find patterns within text. For example, the pattern /b[aeiou]t/ will find words like “bat, bet, bit, bot, but” on a page. If... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Three Link Building Mistakes to Avoid’ featuring Debby Chew. The Rank Ranger team says, “Are you avoiding these three key link-building mistakes? That’s what we’re discussing today with a lady who specializes in content and link building and spoke at Mozcon in 2022. She has over eight years of experience in digital marketing. Debbie is currently an SEO manager at Dialpad. A warm welcome to the In Search SEO podcast, Debbie Chew. In this episode, Debbie shares three link-building mistakes to avoid,... [...]
The integration of artificial intelligence has made web searches even better. It utilizes various technologies like natural language processing (NLP) and machine learning to better understand users’ wants. SEOBook has published an in-depth article on AI-driven search. The SEOBook team says, “Google came from behind and was eating Yandex’s lunch in search in Russia, particularly by leveraging search default bundling in Android. The Russian antitrust regulator nixed that and when that was nixed, Yandex regained strength. Of course the war in Ukraine has made everything crazy in... [...]
This is a reminder for the Search Engine Journal webinar to be held on February 23, 2023. Search Engine Journal is hosting a webinar ‘Q&A With Google’s Martin Splitt – Semantic HTML, Search & Google Search Console’ on Thursday, February 23, 2023, at 10.00 am ET. The SEJ team says, “Join us for this special sit-down with Google’s very own Martin Splitt, who will be sharing his opinions, thoughts, and insights on a variety of technical SEO topics, including semantic HTML, Google Search Console, indexing, client- and server-side rendering, and more. You’ll Learn: How... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Ways to Use Logfiles for SEO’ featuring Gerry White. The Rank Ranger team says, “How are you taking advantage of logfiles to improve your SEO? That’s what we’re going to be talking about today with a man with over 20 years of experience in the SEO industry working at brands and agencies, including the BBC, Just Eat, and Rise at Seven. A warm welcome to the In Search SEO podcast, Gerry White. In this episode, Gerry shares five ways to use logfiles for SEO, including: Seeing how Google looks... [...]