Ahrefs has published a new guide titled ‘SEO for Multiple Locations’ to help marketers attract customers from certain geographic locations with organic search. Chris Haines says, “Multiple location SEO (MLS) is the process of optimizing your business’s organic search presence for multiple geographic locations. It may sound complicated, but it’s similar to regular SEO, with a few additions. MLS is particularly important for businesses like restaurants, service-based businesses, or retail chains that have multiple stores with their own established presence. The benefits are... [...]

Ahrefs contributor Mateusz Makosiewicz has published an article highlighting eight important types of keywords for SEO. He says, “We’ll take a look at the types of organic keywords everyone interested in SEO should know. 1. Seed keywords  Seed keywords are words or phrases that you can use as the starting point in a keyword research process to unlock more keywords. If lucrative keywords are the output of keyword research, seed keywords are the input. In this example, “shoes” is the seed keyword generating millions of keyword ideas in Ahrefs’ Keywords Explorer. How to find There... [...]

BrightLocal has published a new video ‘Top Tips for SEO From the Experts at Women in Tech Fest’ from Women in Tech SEO Fest 2023. Jenny Bernarde says, “With talks around SEO and data, content, careers, and more, it was an amazing day full of knowledge and inspiration. During the day, our roving reporters took the tiny microphone to hear the big ideas from those at the event. We asked everyone to share their top tips and advice for SEO at the moment. Here’s what they had to say…” BrightLocal  [...]

Rich results are experiences on Google Search that go beyond the standard blue link. They’re powered by structured data and can include carousels, images, or other non-textual elements. Schema App has published an article featuring six ways to optimize your content for Google’s Rich Results. The Schema App team says, “To become eligible for a rich result, make sure your page has the content necessary to satisfy the required Structured Data properties for the type of rich results you are targeting. Google has over 32 different types of rich results, each of which can be achieved... [...]

E-commerce SEO is a free way of getting more traffic to your website by making it more visible on search engine result pages. The Upper Ranks contributor David Farkas has published ‘The Essential E-commerce SEO Guide: Boosting Your Store for Success’. He says, “If you’re running an Ecommerce business, you’re likely aware of the crucial role that SEO plays in driving traffic and sales. However, despite its importance, SEO can be a complex and ever-evolving field that can be challenging to navigate without the right knowledge and approach. In this article, we’ll dive into... [...]

SEO is a key business priority for companies that understand its value and impact. Search Engine Land has published a new white paper ‘SEO Trends and Predictions for 2023’ featuring full data analysis and a list of trends and predictions. The SEL team says, “As we head into another year of economic uncertainty, marketing leaders are under pressure to prioritize strategic investments in top-performing channels to maximize results despite most marketing budgets remaining flat for 2023. Today’s digital marketers need to stay current on the SEO and content marketing trends that... [...]

Search Engine Land has published ‘An SEO guide to understanding E-E-A-T’ explaining what is E-E-A-T, why it matters to SEO, and tips to use it to your advantage. Zoe Ashbridge says, “This comprehensive overview will dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and how to use it to your advantage. In this article: E-E-A-T: What does it mean for SEO and why is it important? Demonstrating E-E-A-T to Google. Levels of E-E-A-T. SEO tips for achieving E-E-A-T. E-E-A-T: What does it mean for SEO and why is it important? Trust is earned by demonstrating... [...]

Zero search volume keywords are hyper-focused long tail queries for which tools cannot provide data on search history, or have low search volume. Search Engine Journal contributor Adam Riemer has published an article explaining when to focus on the zero search volume keywords. He says, “Here are four examples to make the business case if you’re being asked, “Why would we focus on questions that nobody is searching for?” 1. You’re Building A Site Structure On ecommerce sites, and sites built for branding, the amount of core website pages and content is normally limited. By having... [...]

A successful SEO strategy requires a lot of research and sometimes a huge investment too. Search Engine Journal has published an article featuring five steps to calculate the ROI of SEO for your marketing strategy. The SEJ team says, “When paired with up-to-date keyword research, you’ll be able to instantly learn how profitable your search optimization efforts could be! Below, we’ll walk you through how to calculate your SEO return on investment. Step 1: Download A Free ROI Of SEO Calculator Your first step is to get a customizable ROI of SEO calculator that allows you to plug in your... [...]

Search Engine Journal has published the latest episode of Search Engine Show podcast ‘Two Search Experts Discuss Blogging About SEO’ featuring Barry Schwartz and Loren Baker. Baker says, “When two long-time search experts and SEO news giants come together, really interesting things happen. From the latest trends and strategies to industry news and best practices, these two have seen a lot. And today, they sat down to talk about it. Barry Schwartz, CEO of Rusty Brick and Founder of Search Engine Roundtable, joined me on the SEJ Show to discuss SEO, business, the search landscape,... [...]