Whether you’re new to SEO or a seasoned pro, this webinar will provide you with the tools you need to be successful in the ever-changing SEO landscape. We’re diving into how SEO experts are proving the value of the organic channel and how they use reporting to make the case for continuing to invest in SEO to their stakeholders. BrightEdge is hosting a webinar ‘SEO Reporting: How Expert SEOs Prove Organic Channel Value’ on Wednesday, February 22, 2023, at 2.00 pm EST. The BrightEdge team says, “From dashboards and keyword reporting, to share of voice and page reporting,... [...]
Archive for the 'Search Engine Marketing' Category
An integrated search strategy covers data, process, and people integration for achieving better search engine marketing performance. Search Engine Journal contributor Gerald Murphy has published an article on building an integrated search strategy. He says, “Looking at all your audiences and connecting them to relevant search engines – not just Google – truly allows digital marketers to transform. Every search engine is different; in results, modes of search, and keyword intent (i.e., what keywords we use on each search engine varies). It is not possible to duplicate what you are doing... [...]
Search Engine Journal is hosting a webinar ‘Q&A With Google’s Martin Splitt – Semantic HTML, Search & Google Search Console’ on Thursday, February 23, 2023, at 10.00 am ET. The SEJ team says, “Join us for this special sit-down with Google’s very own Martin Splitt, who will be sharing his opinions, thoughts, and insights on a variety of technical SEO topics, including semantic HTML, Google Search Console, indexing, client- and server-side rendering, and more. You’ll Learn: How to get the most from semantic markup. What you need to know about semantic HTML and Google... [...]
MOZ has published the latest episode of the Whiteboard Friday ‘5 Key Considerations for Winning SEO Buy-In’ featuring Petra Kis-Herczegh. The MOZ team says, “Petra has plenty of experience talking to C-level decision-makers about their business problems, and translating them into SEO solutions. So in today’s episode of Whiteboard Friday, she takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization.” MOZ [...]
Watch Google Search Central’s latest video ‘SEO troubleshooting with Browser Devtools’. The Google team says, “Explore behind the scenes of your browser, a powerful tool, to debug various technical SEO issues you’re facing. Learn how to use Google Chrome DevTools to perform basic debugging steps. Find out about the performance tools available and other tools available for your debugging needs from inspecting the network, DOM, or requests/responses.” [...]
A sustainable SEO strategy allows you to continuously publish content of value. It does that with content relevant to your audience and business and gets stronger results without draining your resources. Search Engine Land contributor Corey Morris has published an article featuring eight aspects of a sustainable SEO strategy. She says, “Below, I have outlined eight strategic aspects that have stood the test of time and are still worth investing resources in. 1. Clean code The days (for most) of static, lightweight HTML and CSS websites are long gone. We can now push the design and functional... [...]
Marketplace SEO is an SEO form that involves optimizing product listings on e-commerce platforms. Search Engine Journal has published ‘Marketplace SEO: A Guide To Optimize Listings’ explaining Marketplace SEO. Alex Macura says, “There are a lot of overlaps when it comes to comparing marketplace SEO with “normal” SEO. For similarities, your marketplace site ranks for “free} on Google (as opposed to your paid search campaigns or display campaigns). For another, the goal is to rank well. This is so that you have more brand visibility at every stage of the buyer journey, and... [...]
To grow your business, you need to continue to work on your SEO. To achieve the best SEO results, keeping your SEO strategy aligned with the search engine algorithm is essential. Search Engine Journal has published an easy 4-step guide to improving SEO with powerful topic clusters. The SEJ team says, “Today, we’re going to travel down the content rabbit hole, and peer through the SEO looking glass, if you will. You’ll discover how to easily merge content creation and SEO to help your website successfully rank at the top of search engine results pages (SERPs) using topic clusters. Your... [...]
Amazon search engine optimization (SEO) is the process of optimizing product listings to help them rank higher in product searches on Amazon.com. Neil Patel has published a new video ‘A Simple Way to Boost Your Amazon SEO’ to help you improve your Amazon SEO performance. He says, “Do you have trouble gaining traction on Amazon? Look, you’re not alone. Amazon’s marketplace now has an incredible 2.5 million sellers on the platform and that means there’s a ton of competition on there and you need to be mindful of how you can boost your presence on their website.” Neil... [...]
This is a reminder for the DMD webinar to be held on February 16, 2023. Digital Marketing Depot is hosting a webinar ‘Drive Performance With These 4 Disciplines for SEO Teams’ on Thursday, February 16, 2023, at 1.00 EDT. The DMD team says, “In this webinar, Craig Bradford, COO of SearchPilot, will show you how to set and achieve better goals using the 4 Disciplines of Execution (4DX) framework. In it, he’ll cover: Why setting organic traffic and keyword goals alone don’t make sense The 4 Disciplines of Execution framework How to set Wildly Important Goals (WIGs) for SEO... [...]