SEO is a challenging process. You need to stay in tune with ongoing search engine algorithm changes to receive quality search traffic. Watch Neil Patel’s latest video ‘The Easiest SEO Strategy I’ve Ever Used’ to learn about a useful SEO strategy he uses. He says, “The easiest SEO strategy I’ve ever used. People assume that SEO is all work and no play. And yeah, there is a ton of work that goes into it. Anything that requires you to follow through on a long-term strategy is going to require some serious ongoing effort. But that doesn’t mean that you can’t... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘SEO Gap Analysis’ featuring Lidia Infante. The MOZ team says, “Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you’ve got very limited space on the first page of the SERPs, you need to be doing better than your competitors. In today’s Whiteboard Friday, Lidia Infante shows you her recommended strategies for successful SEO gap analysis.” MOZ  [...]

An SEO campaign is a coordinated attempt to improve a website’s position in search engines. iloveseo.com contributor Brian Harnish has published an article on how to launch successful SEO campaigns. He says, “When it comes to managing your online marketing efforts, there are many different types of campaigns to consider. Some are short term, while others could span months or even years. There are paid campaigns, organic campaigns, and everything in between. You might have a few campaigns running simultaneously, or maybe you’re just starting out. Regardless of what type of campaign you... [...]

Anchor text is the clickable text in a hyperlink that provides users with additional information about what they can find on a linked website. Onely contributor Ziemek Bućko has published an article explaining anchor text and its role in SEO. He says, “There are multiple anchor text variations that you can use to link to a webpage. They are classified in terms of their relation to the target keyword, for which the destination website is optimized. You can adjust your anchor text profile through combining URL anchors, keywords and your brand name. Exact-match anchors Exact-match anchor text... [...]

There are several factors that play important role in planning and executing an SEO strategy. And to achieve online success, you need to care for all of them. Search Engine Journal contributor Claudia Higgins has published an article covering strategies to improve SEO. She says, “Here are a few tips and strategies to prioritize first. Structuring Your SEO Strategy Every project you include in your SEO strategy should have a clear outcome. There’s a useful framework that I like to call “PIE,” which stands for Protect, Improve, and Expand: Protect In pursuit of quick results, your first... [...]

Link building is one of the most essential elements of your SEO strategy. It improves the probability of getting your websites indexed in Google. Internet marketing expert Erik Emanuelli has published a new guide ‘SEO Without Link Building: 10 Ways to Rank Without Backlinks’. The guide covers the following: Are Backlinks Important for SEO? Is SEO Without Link Building Possible? How to Rank on Google Without Backlinks Parasite SEO Topical Authority Keyword Research On-page SEO News Internal Links Organic CTR UX signals Schema Markup Core Web Vitals. SEO Without Link Building: 10... [...]

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose. Watch Neil Patel’s latest video ‘My Favorite Keyword Research Strategy’ to learn about a successful keyword research strategy he has been using. He says, “Want to know how I find keywords that bring me tons of traffic? It’s maybe the most important part of nailing your SEO strategy. 68% of online activity starts with a query in a search engine like Google or Bing. Identifying the right word to include in... [...]

Search forecasting is the practice of predicting what your organic traffic will look like. All good SEO strategies start with hard data. Search Engine Journal’s Rachel Vandernick has published an article explaining the importance of search forecasting. She says, “All good SEO strategies start with hard data. That’s ultimately what should be shaping your next move – not best guesses and assumptions. With data in hand, you’ll be able to predict what search traffic might look like for your business and use this to plan out your upcoming campaigns. When working on organic traffic... [...]

2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down. This year alone, Google dropped eight confirmed and several unconfirmed updates – leaving many businesses scrambling to keep up. Search Engine Journal is hosting a webinar ‘Expert SEO & Google Algorithm Predictions For 2023’ on Wednesday, December 14, 2022, at 2.00 pm ET. The SEJ team says, “In our next webinar, Pat Reinhart, VP of Customer Success at Conductor, discusses how to handle frequent algorithm changes and market shifts. We’ll recap the biggest SEO insights of this... [...]

Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals. In his latest article, Search Engine Journal contributor Chuck Price has shared 10 essential website optimization strategies. He says, “This post will delve into which factors carry the most weight and how to optimize for each. 1. Search Intent As machine learning, artificial intelligence, and deep learning continue to evolve, each will carry more weight in the Google Core Algorithm. The end goal for Google is to understand the context of a given search query... [...]