MOZ SEO expert Dr. Peter J. Meyers has published an article featuring 2022 YouTube and video SERP result changes. He says, “When you think of video results on Google in 2022 (and video optimization), you might think of something that looks like this (from a search for “flag football”): In mid-October, we noticed a drop in this type of video result, and that drop became dramatic by late-October. Did Google remove these video results or was our system broken? As it turns out, neither — video results have split into at least three distinct types (depending on how you count). (1) Video... [...]

SEO acronyms are important! In the world of SEO, there are plenty of acronyms. So many, in fact, that it can be difficult in the beginning to keep track of the many acronyms you might come across. The iloveseo.com team has published ‘A Guide to SEO Acronyms and Terms’. Brian Harnish says, “Feel free to print it out and use it at your leisure (if you use a printer for this, anyway). Or, just bookmark it for yourself to use as a reference later. ALT: Alternative Text Attribute The alt attribute is one of the most important attributes you can add to your webpages. It allows you... [...]

Quality links are one of the most crucial ranking factors for a website. Online businesses rely solely on traffic to their websites in order to generate sales and links help them get more web traffic. Ahrefs contributor Tim Soulo has published ‘Link Building for SEO: The Beginner’s Guide’ explaining the importance of link building for SEO. He says, “According to Google’s Andrey Lipattsev, links are one of the three major ranking factors in Google. So if you want your website’s pages to rank high in search, you will almost certainly need links. Google and other search engines... [...]

PromoteLabs is running a launch-week sale on PageDyno As an online marketer, you already know one of the big keys to growing your lists and your business: You need to have attractive landing pages (sometimes called “lead pages”, or “opt-in pages”, or even “squeeze pages”). In fact, the more valuable lead magnets and engaging lead pages you have, the faster you’ll grow your list and increase your profits. Unfortunately, creating all these lead pages manually takes a lot of time. Even if you’re the best webmaster around, you’re lucky to get it done in... [...]

Chris Green has published ‘A Quick Tech SEO Audit Template’ to help marketers perform SEO audit of their websites. He says, “If you want to work in Tech SEO a tech audit is really key. Auditing websites can be done in many different ways and often is a daunting task. There are many different templates/approaches out there, but this post outlines what underpins my methodology. This has been stripped back/simplified a little to make it easier to work with, but this follows the following process. Crawl Your Website Analyse the Results Prioritise the Fixes Push to Implement... [...]

SEO is a challenging process. You need to stay in tune with ongoing search engine algorithm changes to receive quality search traffic. Watch Neil Patel’s latest video ‘The Easiest SEO Strategy I’ve Ever Used’ to learn about a useful SEO strategy he uses. He says, “The easiest SEO strategy I’ve ever used. People assume that SEO is all work and no play. And yeah, there is a ton of work that goes into it. Anything that requires you to follow through on a long-term strategy is going to require some serious ongoing effort. But that doesn’t mean that you can’t... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘SEO Gap Analysis’ featuring Lidia Infante. The MOZ team says, “Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you’ve got very limited space on the first page of the SERPs, you need to be doing better than your competitors. In today’s Whiteboard Friday, Lidia Infante shows you her recommended strategies for successful SEO gap analysis.” MOZ  [...]

An SEO campaign is a coordinated attempt to improve a website’s position in search engines. iloveseo.com contributor Brian Harnish has published an article on how to launch successful SEO campaigns. He says, “When it comes to managing your online marketing efforts, there are many different types of campaigns to consider. Some are short term, while others could span months or even years. There are paid campaigns, organic campaigns, and everything in between. You might have a few campaigns running simultaneously, or maybe you’re just starting out. Regardless of what type of campaign you... [...]

Anchor text is the clickable text in a hyperlink that provides users with additional information about what they can find on a linked website. Onely contributor Ziemek Bućko has published an article explaining anchor text and its role in SEO. He says, “There are multiple anchor text variations that you can use to link to a webpage. They are classified in terms of their relation to the target keyword, for which the destination website is optimized. You can adjust your anchor text profile through combining URL anchors, keywords and your brand name. Exact-match anchors Exact-match anchor text... [...]

There are several factors that play important role in planning and executing an SEO strategy. And to achieve online success, you need to care for all of them. Search Engine Journal contributor Claudia Higgins has published an article covering strategies to improve SEO. She says, “Here are a few tips and strategies to prioritize first. Structuring Your SEO Strategy Every project you include in your SEO strategy should have a clear outcome. There’s a useful framework that I like to call “PIE,” which stands for Protect, Improve, and Expand: Protect In pursuit of quick results, your first... [...]