SEO and tactics to achieve good rankings keep evolving. Any business today needs to have a strong presence in the search engines for which you should keep trying for getting your sites and blogs indexed. Forbes contributor Jayson DeMers has shared an article aimed at helping marketers know the present status of SEO and how to treat it. DeMers says, “If you’re a business owner that’s paid attention to marketing and advertising trends of the past couple of decades, you know how big search engine optimization (SEO) has become. Some business owners felt it was a fad, and that within a few... [...]
Archive for the 'Search Engine Optimization' Category
HubSpot has released a free guide to Search Engine Optimization in 2017. The guide is created by HubSpot and OnPage.org who have teamed up to help marketers build an SEO strategy from the ground up. ‘Search Engine Optimization in 2017’ Contents The ins and outs of how search engines work, and what it takes to rank in them How to structure your web pages for maximum on-page SEO How to gain inbound links to your site for improved off-page SEO How to identify the keywords your target audience is searching for Which performance indicators to track when analyzing SEO performance The keys... [...]
Your marketing efforts can hamper if you are not optimizing your sites for SEO. Effective search engine optimization helps your sites get indexed in search results for the keywords that are close to your business. SEO is an altogether separate industry now with which you can build a brand and help it grow. Business.com writer Lucas Bikowski has shared five strategies to help marketers create successful SEO campaigns for their businesses. Bikowski says, “Below are five easy tips to ensure that you can avoid poorly optimized SEO and maintain a successful SEO campaign. Optimize your images When... [...]
SEO keeps evolving and so it changed in 2017 as well. With the adoption of mobile and social, there are plenty of changes see in the SEO this year. HubSpot’s Amanda Zantal-Wiener has published an article providing a glimpse of how the SEO has changed in 2017. Amanda says, “You’ve likely heard the word “organic” associated with SEO. That’s because, when done properly, your content should be a natural result of search engine queries for the topic at hand. Sound good? Great. Let’s have a look at some of the new ways users are organically discovering this... [...]
Search engines are the backbone of our online business as we strive to get good rankings for attracting more prospects and customers. Continuous SEO improvement is the key to keep pace with the current search engine algorithms. Copyblogger’s Jerod Morris has shared three ways to help marketers improve their SEO performance. Focusing on the importance of hearing the audience, Morris says, “The first step — which relates to search — is to make sure you actively work to understand the language your ideal audience uses. That is how you ensure your content has as good a chance at... [...]
It is very important to keep yourself abreast of the latest trends and techniques in the SEO domain. You can beat the competition and win the right search spot with the concurrent knowledge. MOZ’ Brian Childs has shared a six-step plan to measure the impact of your SEO efforts. Childs says, “Well-defined goals are at the heart of any good digital marketing strategy, whether you’re doing SEO or PPC. Goals will differ by client and I’ve found that part of my role as a digital marketer is to help the client understand how to articulate the business goals into measurable actions... [...]
It’s critical for your site to be on the first page of Google’s search results if you want to make reasonable sales. Very few people ever scroll to the second page of search results. Reaching the second page is not a whole lot better than reaching page 50. You really need to be on the first page to get sizable traffic to your site. But that’s easier said than done. But Luther Landro has found that you can raise your ranking and often get on the first page by cleverly taking advantage of Google News. He is sharing what he calls his “3-Step Method [that] Guarantees First Page... [...]
MOZ’s Rand Fishkin has posted a video explaining how Google handles CSS and hidden text. MOZ team says, “Does Google treat text kept behind “read more” links with the same importance as non-hidden text? The short answer is “no,” but there’s more nuance to it than that. In today’s Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript”. How Does Google Handle CSS + Javascript “Hidden” Text? [...]
Search Engine Optimization keeps growing and changing with the updates in search engine policies and algorithms. It is very important for marketers to keep themselves abreast of latest SEO trends. Business.com writer Nathan Olnick has shared ten things that marketers can learn from their SEO competitors to keep their policies up to date. Olnick says, “Your competition is one of the obstacles your business will have to face in order to be successful. Keep in mind that in the world of SEO and digital marketing, there’s ideally no one closer to you than your competitors. In this case,... [...]
Wouldn’t it be nice to know (even before your invest a lot of time and money in building a website) what you need to do to make sure that site ranks high? Wouldn’t it also be nice to know what you need to do to surge ahead of your leading competitor in the Google rankings? SEO Commander (new software from Cliff Carrigan) will help find real data on ranking and then drill down into this data so that you can make informed decisions based on what works, not on hunches or speculations. Indeed, Carrigan describes this new software as “The SEO Swiss Army Knife”. SEO Commander... [...]