The SEO today is focused on the customers and delighting them with the content they like. But according to Entrepreneur writer, Mike Le, solely focusing on the users while planning your SEO campaigns may hurt your SEO. Le has shared four ways to keep your SEO efforts in a way so that they bring successful result. Many marketers combine pages to attract the search engines, on this Le says, “There’s a big temptation to combine relevant existing pages into long, all-purpose pages to make browsing convenient for users. However, each existing page may already have its own keyword rankings. When... [...]

Link building helps you get a good search engine ranking and can grow your web presence. Getting quality links is also a challenge. Search Engine Land columnist Julie Joyce has shared seven tips to be more likable to get more links. On ‘negotiation’ in link building, Joyce says, “Stop trying to make something work that just isn’t going to happen. If a webmaster says no, accept it and don’t keep trying to find 10 different ways to make it work. Sometimes we do push back a little bit if we feel like the webmaster doesn’t fully understand what we’re asking for, but usually,... [...]

SEO is important for all. For Business-to-business companies, SEO plays the role in getting a good web rank to promotion of their products and services. In his recent article Search Engine Land columnist Garrett Mehrguth has shared advice for the B2B companies on how to treat SEO. Mehrguth says, “If your B2B SEO strategy is based around ranking your own website instead of positioning your brand, you’re missing the bigger picture. The reality is that your own website is no longer the best answer in Google’s mind for the keywords that are lowest in the funnel. Google favors independent... [...]

SEO is pivotal in online business and marketing. According to a MarketDrive survey, 82% marketers stated that the SEO effectiveness is rising. It is crucial to develop the right SEO strategy to dominate search engines and win at business. Search Engine Land’s Jeremy Knauff has shared useful tips on creating right SEO strategies. One of the ways shared by Knauff is reviring product and services where he says, “It may sound crazy, but writing content about your and their products and/or services can create tremendous opportunities for you, as long as yours are superior in some way. In... [...]

Search engines play an important role in building up the online shopping experience for people. With image search, marketers have the opportunity to present their products in the search engines for the keywords entered in search engines. Search Engine Land, columnist Christi Olson has shared some tips for the marketers to boost their business by rightly optimizing the image search. Olson says, “Visual search doesn’t just significantly enhance the shopping experience, it’s being used in a wide variety of ways: Upload your own images to find similar products or images. Locate image sources. Locate... [...]

Over the last 10 years or so, the influence of search engines, such as Google, has continued to grow. Marketers are scrambling to keep up. Techniques that worked to achieve a high ranking a few years ago now may actually lower a site’s ranking. Webmasters need to be on their toes to optimize their sites without antagnoizing the search engines. Chase Reiner is an SEO practitioner who has worked at keeping in sync with Google’s requirements. A while back he did a live stream presentaiton on what works in SEO today. You can watch his presentation here: YouTube  [...]

Marie Haynes says, “It has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, but when they did, it was much more fair than previous versions of Penguin. Previous versions of Penguin would cause entire sites to be suppressed if the algorithm thought that you’d engaged in manipulative link building. Even if a site did a thorough link cleanup, the suppression would remain present until Google re-ran the Penguin algorithm and recognized your cleanup efforts. I saw many businesses that had looooooong... [...]

MOZ team says, “By now, most people who follow SEO are familiar with structured data, the Schema.org vocabulary, and rich snippets. Even those who know very little about SEO appreciate the benefits of adding structured data to their websites, namely that they might be able to get rich snippets in search results. Of course, the main benefit of structured data is that it helps search engines better understand your content, which in turn helps them rank it more appropriately in search results. But we’re not here to discuss the what and why about structured data; there are plenty of other... [...]

MOZ team says, “Even if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run on a tight schedule. In today’s Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan going forward”. Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This MOZ  [...]

Michael Cahill says, “Anyone who has ever registered a domain name can tell you that there is no shortage of people out there willing to sell you search engine optimization services (SEO). While I fully endorse a business’s decision to work with an SEO consultant (full disclosure: I am one), there is quite a lot that you can do on your own to help your website rank better in Google. If your budget isn’t quite there yet, or you would rather have more control over your website’s marketing, these seven do-it-yourself SEO tactics may help you. These tactics can also help you become a... [...]