The latest ‘SEO Book’ blog post is titled “Disavow & Link Removal: Understanding Google”. Aaron Wall says, “Few SEOs took notice when Matt Cutts mentioned on TWIG that “breaking their spirits” was essential to stopping spammers. But that single piece of information add layers of insights around things like: duplicity on user privacy on organic versus AdWords benefit of the doubt for big brands versus absolute apathy toward smaller entities the importance of identity versus total wipeouts of those who are clipped mixed messaging on how to use disavow & the general... [...]
Archive for the 'Search Engine Optimization' Category
The latest MOZ blog post is titled “Applying Lessons from the Publishing Industry to SEO Consulting”. Sarah Kershaw says, “”None” was another person’s response to my question about the role of SEO within her company. “There’s very little of actual value in it for us.” This from a respected British magazine. In preparation for this post, I started thinking about publishers and their plans for 2014, specifically their growth strategies for the coming year. My thought was that as the publishing industry usually leads the way when it comes to new content techniques... [...]
The latest article on ‘Business 2 Community’ is titled “How To Optimize Your Content Marketing For Organic Search”. Virginia Bussey says, “One of the great things about Inbound Marketing is that it can provide helpful, interesting content to website visitors AND it can help your organic search rankings. Notice I used the word “can” not “will.” If you don’t use best practices for both Inbound Marketing and SEO with every blog article, you’re essentially leaving money on the table. And if you’re consistently blogging even once a week, you’re probably spending... [...]
The latest ‘SEO Book’ blog post is titled “Yahoo! Secured Search Rolls Out”. Aaron Wall says, “Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass data to secured sites. Unlike Google’s secured search roll out: rather than showing a referrer without keyword data the traffic will show up as direct site visitors there is no default automated workaround for advertisers Even though the data is being blocked for both ads & organics right now, advertisers can quickly use Bing... [...]
The latest article on ‘Marketing Land’ is titled “Simple Optimization Tests Everyone Can Run”. John Paul Mains says, “Doing engagement and conversion optimization can get pretty complex, especially when it involves multivariate testing on live e-commerce websites. But, there are so many things that even small websites can do, without an expert, to help increase the number of conversions, sales and visitor engagement“. Simple Optimization Tests Everyone Can Run Marketing Land [...]
The latest article on HubSpot blog is titled “A Scientific Approach to Hitting Your Lead Gen Goals With Content”. Corey Eridon says, “Do you have a lead gen goal? Probably. I certainly do — we’ve had an SLA established with Sales for years, and part of the blog team’s SLA is delivering a certain amount of net new organic leads to Sales each month. The only time goals like this give me a major panic is when it feels like a guessing game“. A Scientific Approach to Hitting Your Lead Gen Goals With Content HubSpot [...]
The latest article on HubSpot blog is titled “A Creative Way to Write a Month’s Worth of Blog Content in a Day”. Matthew Bushery says, “To my fellow bloggers out there who struggle to find the time to produce a lot of premium blog content: I feel your pain. The secret to blogging success is … well … that there is no one secret to blogging success. It takes a considerable amount of hard work, dedication, resources, and creativity to develop high-quality posts. But that doesn’t mean you can’t try to accumulate a nice backlog of blog posts to make... [...]
The latest article on HubSpot blog is titled “Should You Optimize for Yahoo and Bing?”. Katie Redmond says, “When you hear the term “search engine”, I’ll bet the first company you think of is Google. It makes sense if you do – with nearly 6 billion searches every single day and over 2 trillion searches in 2013 alone, Google is pretty much a powerhouse. So when the term “search engine optimization” is mentioned, it would make sense that most people assume that simply means optimizing one’s site for Google. While SEO is certainly about improving your site’s search... [...]
The latest ‘SEO Book’ blog post is titled “Google’s Chris DiBona On Search Ecosystem Diversity”. Aaron Wall says, “It’s hard to deny that some folks working at Google are geniuses. It’s also hard to deny the disconnect in their messaging. As Google locked down their “open” ecosystem (compatibility as a club,abandonware, deleting privacy settings, extensions required to be installed from store, extensions required to be single-purpose, forced Google+ integration, knowledge graph scrape-n-displace, “We could either sue him or hire him,” etc.),... [...]
The latest ‘SEO Book’ blog post is titled “SEO 2014”. Aaron Wall says, “We’re at the start of 2014. SEO is finished. Well, what we had come to know as the practical execution of “whitehat SEO” is finished. Google has defined it out of existence. Research keyword. Write page targeting keyword. Place links with that keyword in the link. Google cares not for this approach. SEO, as a concept, is now an integral part of digital marketing. To do SEO in 2014 – Google-compliant, whitehat SEO – digital marketers must seamlessly integrate search strategy into other aspects of... [...]