The latest MOZ blog post is titled “Penguin Penalties: Do Webmasters Respond the Way They Should?”. Russ Jones says, “How do webmasters really respond to a Google update? Does Google really just penalize sites to encourage AdWords adoption? We unravel the assumptions with historical data to show you how the community-at-large is impacted by a Penguin updat“. Penguin Penalties: Do Webmasters Respond the Way They Should? MOZ Blog  [...]

The latest article on ‘Website Magazine’ is titled “SEO Basics: Get Crawled by Google & Bing”. Pete Prestipino says, “Search engine optimization is a process – sometimes a longer process than usual. If you’re finding that it is taking Bing and Google a much longer time to index (and thus rank) your website that is reasonable or normal, then maybe you need to do something about it. One tactics of SEOs is to take full advantage of the webmaster-related tools provided by the search engines. Both Google and Bing provide webmasters an opportunity to inform them of new... [...]

The latest MOZ blog post is titled “Starting Over, Part 2: Launch”. Dr. Peter J. Meyers says, “After months of building and planning, it’s understandable to want to finally pull the trigger, but launch is important and rushing it can delay real success. This is the story of how I got Minimal Talent off the ground“. Starting Over, Part 2: Launch MOZ Blog  [...]

The latest MOZ blog post is titled “6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet – Whiteboard Friday”. Rand Fishkin says, “Sometimes it seems clear that Google is headed in a certain direction, but we never really see a move materialize. In today’s Whiteboard Friday, Rand explores six of these areas, and we’re looking forward to your thoughts in the comments“. 6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet – Whiteboard Friday MOZ Blog  [...]

The latest article on ‘MarketingProfs’ is titled “The State of SEO in 2014”. Ayaz Nanji says, “Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge. Measuring rank in Google Universal Search results (those that include photos, videos, etc.) is also seen as increasingly necessary by SEO professionals (57% say it is more important in 2014), as is measuring presence and rank in Google Carousel results (72% view as more... [...]

The latest ‘Web Marketing Today’ blog post is titled “SEO Is Dead; Web Marketing Alive and Well”. Melih Oztalay says, “When someone asks me about focusing on search engine optimization, the first thing I think of is that the individual is not familiar with today’s realities, in 2014, of web marketing. When asked, my response is an educational conversation that requires patience and asking the right questions to bring a business owner up to speed. This occurred recently, when I spoke to a training-related business owner who was looking for SEO help. I started out by learning more about... [...]

The latest MOZ blog post is titled “Getting hreflang Right: Examples and Insights for International SEO”. David Sottimano says, “Most of us will remember the days in SEO where geotargeting was nearly impossible, and we all crawled to the shining example of Apple.com as our means of showcasing what the correct search display behaviour should be. Well, most of us weren’t Apple, and it was extremely difficult to determine how to structure your site to make it work for international search. Hreflang has been a blessing to the SEO industry, even though it’s had a bit of a troubled... [...]

The latest MOZ blog post is titled “Getting Branded Searches Right – Whiteboard Friday”. Rand Fishkin says, “When people search for our brands, they’re often looking for something specific, and it’s on us to make sure they can find it as easily as possible. In today’s Whiteboard Friday, Rand explains four steps we can take to be sure we’re sending searchers in the right direction“. Getting Branded Searches Right – Whiteboard Friday MOZ Blog  [...]

The latest MOZ blog post is titled “Content-Gap SEO: A Potentially Untapped Opportunity”. Rand Fishkin says, “With certain types of search queries, it may be possible to get rankings and results without having to grind on external links simply by identifying gaps in the content provided by those who currently rank and providing it on your pages. This post describes some of Rand’s theories about what Google’s doing in content analysis and how marketers may be able to leverage it“. Content-Gap SEO: A Potentially Untapped Opportunity MOZ Blog  [...]

The latest post on ‘Copyblogger’ Blog is titled “Why Parallax Design Doesn’t Have to Tank Your SEO”. Jerod Morris says, “
Can parallax design be bad for a website’s SEO? Absolutely. Hence the chatter. But this shouldn’t deter you from considering parallax effects for your site, becauseany design style can be bad for SEO if it causes a site to load slowly or reduces it to a single URL. But those are issues of execution and architecture, not blights on the parallax style of design itself“. Why Parallax Design Doesn’t Have to Tank Your SEO ‘Copyblogger’ Blog  [...]