The latest article on ‘Business 2 Community’ is titled “How to Define Actionable SEO Analytics to Accomplish Organizational Goals”. Genia Stevens says, “Digital marketers need more than just data; we need data we can use to drive business decisions. Merely analyzing collected data isn’t enough. Digital marketers need to first understand organizational goals, then use the data collected to move the organization closer to those goals. Study actions, not just keywords. Digital marketers should determine what happens on their website when visitors land on the website... [...]
Archive for the 'SEO Tips' Category
The latest MOZ blog post is titled “Surviving the SEO “Slog” – Whiteboard Friday”. Rand Fishkin says, “Expectations of returns can be high for SEO work, despite the fact that it can take several months to really get best practices ingrained. In today’s Whiteboard Friday, Rand shows us four ways to mitigate the gap between expectations and effort“. Surviving the SEO “Slog” – Whiteboard Friday MOZ Blog [...]
The latest article on HubSpot blog is titled “Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends”. Rachel Sprung says, “Doesn’t it seem like every time you turn around there’s a new SEO update? You keep hearing about hummingbirds and pandas and penguins, but what the heck does it mean? (And what do these animals have to do with search engine optimization?) It can be very confusing to stay up to date with everything going on in the world of SEO. It may be even harder if you’re not an SEO expert who understands the terminology of... [...]
The latest article on ‘Business 2 Community’ is titled “2013: The Year SEO Just Became Marketing”. Spencer Frandsen says, “Google’s algorithm changes have kept online marketers on their toes. We chased links, and then we ran from them. We stuffed any and all keywords, and then we turned out nose up if they weren’t of the long-tail variety. We created content, and then Matt Cutts yelled at us. What worked and what didn’t was a constantly moving, ever changing, target. And, if you were too heavily invested in any one tactic, a change by Google could throw an entire... [...]
The latest article on ‘Website Magazine’ is titled “21 Local SEO Mistakes You Didn’t Know You Were Making”. Travis Bliffen says, “Local SEO is quickly becoming the way people search. For the past couple of years, Google has been showing local results for many non-localized keywords. In addition, many local searches are being done on mobile devices by people looking to make a purchase in the near future. Moz released data showing that about 7 billion localized searches are performed each month, and I wouldn’t want to miss out on that massive opportunity for customer acquisition.... [...]
The latest ‘Econsultancy’ blog post is titled “Planning and strategy for SEO: what should you be thinking about?”. Andrew Warren-Payne says, “If you fail to plan, plan to fail. It would be hard not to apply this to SEO. That’s why in compiling our SEO Best Practice Guide (which has just been majorly revised), we made sure we went to the experts in this area, so that people can get their organic search efforts off to the right start. I caught up with some of the contributors to this section to ask them some questions about planning and strategy. They provided me... [...]
The latest MOZ blog post is titled “When Building Communities Isn’t the Best Way to Build Links”. John-Henry Scherck says, “I entered SEO as a link builder. In 2010, my job was easy and my toolset mainly consisted of article marketing software, directory submissions, comment posting and link networks. Fast forward four years >> I now solely create visually engaging content in an effort to scale link building. I didn’t make this career shift because “link building is no longer effective;” quite the opposite: I changed focus from manual to scalable link building... [...]
The latest article on ‘Business 2 Community’ is titled “How to Start a SEO Business”. Scott Taft says, “Each month millions of websites are launched all over the world. Thanks to DIY website platforms like WordPress, WIX, and SquareSpace, that number dramatically grows each day. Owning a website that makes money is the new “American Dream”. In fact, I would billing will to bet it’s now a “World Dream”, not just an American dream. That’s where you come in. 90% of these websites are not properly optimized, and therefore are performing very poorly in search engines.... [...]
The latest MOZ blog post is titled “Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators for $49/Year”. David Mihm says, “We designed Moz Local to be the most efficient option for location management, with an easy-to-use interface and an affordable price point. In a nutshell, the product allows you to upload a spreadsheet of all of your locations, which we then standardize and distribute to all five major U.S. data aggregators and three important local directories, for $49/location/year“. Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators... [...]
The latest article on ‘Website Magazine’ is titled “SEO Myths, Tips & Terrible SEO Advice”. Travis Bliffen says, “Regardless of whether you are attempting to build a company website, an affiliate marketing powerhouse, or the authority blog in your niche, SEO should be a core growth strategy. A quick search of Google will turn up more SEO advice, tips and strategies than anyone could ever possibly read. As an SEO practitioner, I prefer to test variables and come up with facts about what works and what doesn’t. It appears that not everyone believes information needs to... [...]