Google Search Central has published a new video answering the question ‘SEO Made Easy is now multilingual’. The GSC team says, “SEO Made Easy is now available in 7 languages: Hindi, Indonesian, Japanese, Chinese, French, Portuguese, and Spanish. With the help of AI technology and a human interpreter, the Google Search team can now bring localized content to a global audience. ” https://www.youtube.com/watch?v=WGlQQEA4_gM [...]
Archive for the 'SEO Tips' Category
Marketing analytics is the process of using data to evaluate the success of marketing activities. It can help marketers and consumers by providing deeper consumer insights and optimizing marketing objectives. MOZ has published the latest episode of the Whiteboard Friday video ‘Common Analytics Assumptions’ featuring Dana DiTomaso. The MOZ team says, “Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.” MOZ [...]
Ahrefs contributor Sam Underwood has shared 14 ways to improve Ecommerce product pages for SEO. He says, “In this article, I’ll discuss several recommendations for optimizing ecommerce product pages for SEO, including improving on-page elements, making the most of rich snippets, and enhancing user engagement. 1. Start with in-depth keyword research Keyword research is an essential first step because the data can guide the order in which pages are optimized and how they are optimized. There are a few ways I usually do this, depending on the size of the site: Scraping product names and... [...]
SEO, or search engine optimization, is a strategy that involves creating, optimizing, and promoting content to improve its visibility in search engine results. Search Engine Journal has published ‘2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance’. The SEJ team says, “Everyone’s talking about how to best harness the power of Artificial Intelligence (AI) in 2024. But if there’s one thing you should take away from the AI conversation, it’s this: AI is not a human replacement. Think of it more so as a formidable ally that exists to... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Does SEO’s reputation linger?’. The SERP’s Up team says, “Why do some people think SEO is snake oil and whose fault is it that they do? Should you even care about SEO’s good name (Spoiler alert: Yes)? How can you help improve SEO’s reputation? Wix’s Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry and change the narrative. Founder of Zyppy SEO, Cyrus Shepard, joins the show to help evaluate if maybe... [...]
In 2024, SEO will be heavily influenced by AI and machine learning. Search engines will lean on these technologies for more refined algorithms and a deeper understanding of user intent. WordStream contributor Manick Bhan has published an article featuring the 12 biggest SEO trends to watch in 2024. He says, “By following these important 2024 SEO trends, you can make sure your content meets both the quality and authority signals Google will be looking for in 2024. 1. Search intent will be king Search intent will continue to be the North Star for how organic marketers should create their content... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Why SEOs should watch content trends carefully’. The SERP’s Up team says, “Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving... [...]
Search Engine Journal has published its third annual State Of SEO report. It offers insights to guide your SEO strategy in 2024. The SEJ team says, “This year, rapidly developing technology and competition have shaken things up in a major way. There were three key disruptors to the SEO industry that made the most notable impact: E-E-A-T and content production challenges. SEO professionals reported that content production and strategy are where they focus, and struggle, most in their jobs. Google recently updated its quality rater guidelines, adding experience to expertise, authoritativeness,... [...]
A taxonomy of topics is a way to organize information into different topics and subtopics. It can also be a way to group ideas or things that have meaningful associations for a business or users. Search Engine Journal contributor Roger Montti has published an article on SEO and the taxonomy of topics. He says, “Communicating with expertise and authority is a top priority and there’s no better starting point than outlining your content with a topic taxonomy as a way for creating content that has the best chance of ranking. A taxonomy is a system for classifying, organizing, and naming things... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert’ featuring John Brown. Loren Baker says, “In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role... [...]