Conversion rate optimization (CRO) is the process of increasing the percentage of users who perform a desired action on a website. MOZ has published the latest episode of the Whiteboard Friday video ‘CRO Misconceptions Every SEO Should Know’ featuring Ayat Shukairy. The MOZ team says, “Conversion Rate Optimization doesn’t happen in a vacuum. All the different marketing initiatives that we do impact each other. Knowing a little bit about CRO will help you and will go a really long way.” MOZ [...]
Archive for the 'SEO Tips' Category
The latest The SERP’s Up SEO podcast episode is titled ‘Why SEOs should watch content trends carefully’. The SERP’s Up team says, “Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving... [...]
Search Engine Journal has published an article featuring 21 SEO expert predictions for 2024. Shelley Walsh says, “As SEO is all about collaboration and sharing knowledge, we turned to some of the best minds in the industry to get their thoughts on where the industry is going and what might happen next. 1. Kevin Indig, Growth Advisor: If Google’s frenzied algorithm updates in 2023 have shown us one thing, it’s that the bar for content and domain quality has risen faster than we thought. In 2024, we need to find ways to scale the production of high-quality content and groom our content... [...]
Digital Marketing Depot is hosting a webinar ‘SEO Memorial Service: A Fond Farewell To Things That Don’t Matter Anymore’ on Thursday, February 1, 2023, at 1.00 pm EDT. The DMD team says, “Join us in a joyous celebration of life, honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘SEO Trends for 2024’. The SERP’s Up team says, “Where is the SEO industry headed in 2024? What advancements should we expect in AI this year? How will SGE impact search traffic moving forward? Wix’s Mordy Oberstien and Crystal Carter kick off the year by forecasting trends and developments for SEO in 2024. Get a head start on the year by listening to Parth Suba, Rohan Ayyar, Kenichi Suzuki, Chima Mmeje, and Celeste Gonzalez, all share their SEO predictions for 2024. You’ve popped the champagne, now it’s... [...]
SEO-driven content is content that is created to attract search engine traffic. It is useful to users and is optimized around a specific keyword. MOZ has published the latest episode of the Whiteboard Friday video ‘SEO-Driven Content Architecture’ featuring Adriana Stein. The MOZ team says, “Does all of your content come together in a structure that allows it to be scaled? Learn how to accumulate organic traffic, clicks, keyword rankings, and drive conversions by creating SEO-driven content architecture.” MOZ [...]
Search engine optimization (SEO) is still a smart investment in 2023 for increasing brand visibility and attracting new business. Search Engine Land contributor Danny Goodwin has published a blog post summarizing Search Engine Land’s top 10 SEO columns of 2023. He says, “No surprise, Generative AI was the hottest topic in 2023 and dominates our list – 80% of the columns were either about ChatGPT, Bard or SGE. Also, I need to give some huge recognition to Tom Demers, who authored 5 of the 10 most popular SEO columns of the year. Unbelievable! 10. How Google SGE will impact your traffic... [...]
Retail SEO, or search engine optimization, makes a website and its products more discoverable in search results. It involves optimizing a website’s content, pages, and code. Semrush has published ‘Retail SEO Guide: How to Conquer the Competition’. Sydney Go says, “The higher a website ranks in organic search results, the more potential it has to earn traffic, or visitors. Depending on your retail niche, you may compete against thousands of brands, including big names like Amazon, Walmart, or The Home Depot. If that’s the case, you may not be able to land the top spot... [...]
WooCommerce SEO is essential to any successful eCommerce business. It can help your company appear higher on search engine results pages. Semrush has published ‘WooCommerce SEO: Complete Optimization Guide for 2024’. Sydney Go says, “Optimizing your WooCommerce store consists of several steps to help you rank higher in search engine results pages (SERPs). There’s link building, keyword research, web performance optimization, and more. Let’s take a closer look at these strategies and how to maximize their impact. What Is WooCommerce? WooCommerce is a free WordPress... [...]
Search engine optimization (SEO) is a set of techniques that improve a website’s ranking in search engine results. Practical Ecommerce contributor Ann Smarty has published an article featuring 10 do-it-yourself SEO tips to save money. She says, “Here are my top 10 do-it-yourself SEO tips, including related ChatGPT prompts. 1. Research Keywords Keyword research has dual benefits. First, discovering and organizing relevant search queries reveals the words and phrases consumers use to find goods and services. Merchants can use those keywords in product descriptions, titles, and blog... [...]