MOZ contributor Emilie Martin published an article featuring Whiteboard Friday episodes that rocked the industry in 2023. She says, “In case you missed them, here are the top 10 episodes from this year! 1. The Ultimate Low-Hanging Fruit SEO Strategy with Aleyda Solis We all know that we want to maximize our chances for success in SEO. With that, what we’ll want to do is prioritize tasks that have a higher impact, and lower effort; however, sometimes these tasks get lost in the SEO auditing process. In this Whiteboard Friday, Aleyda helped us develop a low-hanging fruit analysis in... [...]

MOZ contributor Emilie Martin has published an article highlighting 25 top Moz blog posts from 2023. She says, “We published 176 posts on the Moz Blog this year, and as is tradition, it’s time to look back at the most popular ones! You’ll find articles on the latest in AI, setting yourself up for success with GA4, learning how to navigate search engines, and Google Discover, among other key topics such as content marketing, local SEO, and more. Have a safe and happy new year, Moz friends! See you in 2024. 1. How to Drive Traffic in Google Discover: The Ultimate Guide By... [...]

An SEO expert is a professional marketer who uses search engine optimization techniques to improve the visibility of websites in search results. Semrush has published ‘The Ultimate Guide to Becoming an SEO Expert’. Jenny Abouobaia says, “Becoming an SEO specialist offers a range of benefits, including diverse career opportunities. But here’s the thing: How do you actually become an SEO expert? Let’s look at five steps to become an expert in search engine optimization, including the skills you need to master. Step 1. Learn the Fundamentals of SEO When trying to gain SEO experience... [...]

Search Engine Journal has made available the webinar ‘Emergency SEO: How To Recover When SERP Rankings Suddenly Drop’ on demand. Heather Campbell says, “Watch this on-demand webinar for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of the drop on affected pages. We’ll also show you the ways to identify if rankings have truly dropped or if it’s just an analytics issue. You’ll takeaway: The proper steps to take to evaluate the impact of changing Google... [...]

MOZ contributor Emilie Martin has published a blog post featuring top 10 takeaways from Whiteboard Fridays in 2023. She says, “As we bid farewell to 2023, it’s time to reflect on the invaluable insights and top takeaways shared in our Whiteboard Friday episodes this year. 2023 brought forth transformative lessons that are guaranteed to shape the strategies of marketers and SEOs in the coming year. Take these lessons into 2024 to start your year off strong. 1. Use AI to aid you at work You guessed it right: artificial intelligence (AI) is our first top takeaway to round... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Handing SEO off to your clients’. The SERP’s Up team says, “You’ve done all the hard SEO work on a project and now you need to hand it off to the client – what should you consider when you do? Don’t fumble the handoff and let all that great SEO work you did hit the ground. What are effective strategies for transferring SEO work to clients? What should you consider when handing back an SEO project? How might client handoffs vary from one situation to the next? In this episode, Wix’s Mordy Oberstein... [...]

Search Engine Journal has made available the replay of its webinar ‘Search Evolution 2024: Navigating SEO’s Future Landscape’. Shannon Phelps says, “Key Discussion Topics: The biggest changes to the world of search in the past year, and where they’re leading: 2023 saw some significant shifts in the search landscape. From algorithm updates to user behavior changes, understanding these changes can provide crucial insights into the future of search, helping you adapt your strategies accordingly. The fundamentals to focus on for next year, from the impact of SGE’s evolution... [...]

In SEO, an entity is defined as anything that is specifically definable—a noun, place, thing. Unique and distinguishable are among the characteristics that define a valid entity. Search Engine Journal contributor Dixon James has published an article featuring the importance of entities in SEO. He says, “Working with entities in SEO is the foundation for a future-proof search strategy. They are also important for a future with generative AI and ChatGPT. This article talks about why. It covers: What are entities? What is the Knowledge Graph? A brief history of entities in search: Freebase,... [...]

Search Engine Journal contributor Roger Montti has published an article listing top 14 SEO podcasts for 2023. He says, “The following SEO podcasts were chosen for their helpfulness, their regular publishing schedule, and their focus on helping search marketers and agencies thrive. 1. Search Engine Journal Show Host: Loren Baker The Search Engine Journal Show covers the full spectrum of search marketing. It discusses SEO strategies and marketing tactics, exploring the future of programmatic and evolving content trends. 2. The SEO Mindset Podcast Hosts: Tazmin Suleman and Sarah McDowell I’ve... [...]

An effective SEO strategy can improve your company’s marketing strategy and digital presence. It can also lead to increased organic traffic and website clicks. Search Engine Land contributor Marcus Miller has published an article featuring four pillars of an effective SEO strategy. He says, “The four key areas of SEO that site owners need to consider are: Technical SEO: How well your content can be crawled and indexed. Content: Having the most relevant and best answers to a prospect’s question. On-site SEO: The optimization of your content and HTML. Off-site SEO: Building authority... [...]