Analyzing user behavior can determine the best-performing content and provide recommendations to improve it. According to LinkedIn, AI tools will become more adept at creating and optimizing content in 2024. MOZ contributor Chima Mmeje has published an article featuring 2024 SEO and content trends. She says, “This article prepares you for the coming changes with predictions from 27 SEO and content experts, plus strategies to adapt to the rapidly evolving digital landscape. 1. New Google updates and features to reward expert content Aleyda Solis — International SEO Consultant & Founder... [...]
Archive for the 'SEO Tips' Category
Similarweb has published a new episode of the Marketing Intelligence podcast ‘Eight Steps to Creating a Topic Cluster with Limited Marketing Resources’ featuring Alice Rowan. The Similarweb team says, “What are the key elements that are part of creating the optimum topic cluster? That’s what we’re going to be covering today with a lady who last year spoke to a packed-out room at Brighton SEO and she’s back for seconds this year. She worked in SEO for copywriting for 10 years and is currently a website copywriter and SEO content consultant at Alice Rowan Content... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown’ featuring John Brown. Loren Baker says, “In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘PPC Strategies For 2024: Insights From Over 16,000 Businesses’ featuring Will Critchlow. Loren Baker says, “We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the... [...]
Headless SEO refers to the unique processes required when optimizing content for search using a headless CMS. MOZ has published the latest episode of the Whiteboard Friday video ‘What Is Headless SEO?’ featuring Lindia Infante. The MOZ team says, “In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.” MOZ [...]
The latest The SERP’s Up SEO podcast episode is titled ”Tis the season for SEO’. The SERP’s Up team says, “What is seasonality, and how does it affect SEO? In what ways does the holiday season shape the user mindset? What impact do the holidays have on shaping brand positioning? The holidays are upon us, so it’s time for you to start thinking about the nuances of seasonal shifts in SEO. Join Wix’s Mordy Oberstein and Crystal Carter along with the Chief Growth Officer of Sharma Brands, Ari Murray, as they weigh in on how to approach SEO for the holiday season... [...]
SEO is a key component of digital marketing, ensuring visibility in search engine results and driving organic traffic. MOZ contributor Miriam Ellis has published an article featuring 2024 SEO and marketing predictions. She says, “Moz’s Marketing Scientist, Dr. Peter J. Meyers, SEO Scientist, Tom Capper, Local Search Scientist, Miriam Ellis, Senior Content Marketing Manager, Chima Mmeje, and Director of Brand Marketing, Joelle Irvine bring you their predictions for what to expect in the year ahead in SEO and marketing. We’re talking search, AI, sustainability, economics, SERP features,... [...]
Ahrefs has published a new video ‘These Toxic Habits are Silently Destroying Digital Marketers. In this video, you’ll learn about bad habits digital marketers build that can have a significant impact on their work and careers. https://www.youtube.com/watch?v=jx8NUpy5R6s Ahrefs [...]
Search Engine Journal has published a new e-book ‘SEO Trends 2024’ featuring useful insights, best practices, and actionable tips from respected experts in the industry. The SEJ team says, “Inside, you’ll discover: Why AI is not just a trend but the overarching theme of the year. How to rise above AI content while leveraging AI tools and being discoverable in LLMs with access to the internet. How the definition of “helpful” content and websites is expanding and the impact of updates. How to leverage the continued advancement in entities and knowledge graphs to your advantage.” SEO... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘PPC Strategies For 2024: Insights From Over 16,000 Businesses’ featuring Jacques van der Wilt. Loren Baker says, “We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out... [...]