Search Engine Journal has made available the replay of the ‘State Of Organic Marketing In 2022: SEO Top Priorities’ webinar. Heather Campbell says, “Gain insights from Conductor’s survey on marketers’ top challenges and the organic strategies you’ll need to implement to gain influence. On April 13, I moderated a sponsored webinar presented by Jenny Li, Conductor’s Product Marketing Manager, and Sara Tejelo, Market Research Analyst. They presented Conductor’s survey results on marketers’ top challenges and how they expect to succeed in 2022. From the data,... [...]
Archive for the 'SEO Tips' Category
Ahrefs contributor Michal Pecánek has published a step-by-step guide ‘How to Plan & Run an SEO Campaign’ to help you run successful SEO campaigns. He says, “We’ve run many SEO campaigns, including some unique ones. You’ll learn to navigate the process from start to finish with many examples along the way. These are the steps we’ll go through: 1. Discover and prioritize your SEO opportunities The first rule of planning SEO campaigns is simple. Don’t start if you lack information and data to back up your decisions. You can come up with countless SEO campaign ideas.... [...]
Link building is an essential process in your SEO journey. Quality links help you improve the performance of your site in the search engine result pages. The Upper Ranks contributor David Farkas has shared some useful link-building strategies to achieve SEO success. He says, “Google’s main consideration is “user experience”– serving up the best possible results for any given search query. And, since we want our clients and ourselves to be highly visible in the Search Engine Results Pages, our link-building efforts are much more successful when we keep Google’s main goal in mind. In... [...]
Watch MOZ Whiteboard Friday video ’22 Smart Google SEO Tips for 2022′ featuring Cyrus Shepard to give an edge to your SEO strategy for the year 2022. The MOZ team says, “We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year ahead!” MOZ [...]
In her June 2021 article, iloveseo.com contributor Carrie Powers shared seven tips for flawless anchor text SEO. In her latest article, Powers has shared 15 more ways to optimize your link anchor text. She says, “Anchor text is one of the most unique current ranking factors because it affects both the page it’s on and the page it’s pointing to. So suffice it to say that anchor text is an integral part of SEO in the 2020s, and whether you’re an SEO beginner or a seasoned expert, it needs to be on your radar. If you play your cards right, it can help you achieve better rankings and... [...]
You need a strong SEO strategy to create a successful website. SEO helps you drive more traffic to your website and grow your business. Search Engine Journal contributor Mark Traphagen has published an article highlighting three pillars of SEO. He says, “Let’s dive into each of these A-R-E categories to see how they should be incorporated into a holistic SEO program. Authority: Do You Matter? In SEO, authority refers to the importance or weight given to a page relative to a given search query. Modern search engines such as Google use many factors (or signals) when evaluating the authority... [...]
Search Engine Journal has published a new e-book titled ‘Mobile SEO: A Complete Guide’ highlighting mobile indexing, ranking, and optimization. Download this e-book to learn the following: The best practices for mobile optimization. WordPress plugins that make your site mobile-friendly. Why mobile and desktop rankings are different. Google’s mobile-friendly update and why it matters. Page Experience signals. What awesome examples of mobile landing pages look like. Mobile SEO: A Complete Guide Search Engine Journal [...]
Exposure Ninja’s Tim Cameron has published a new video ‘Best SEO tools or utter sludge?’ to help you choose the right SEO tools for your websites. He says, “In today’s video, we’re going to be comparing the best SEO and digital marketing tools and software and making a Tier List Because apparently that’s what the cool people do these days. And, it’s fun. So whether you’re agency side, client side, or whatever side you might be, hopefully this set of opinions on these different tools, many of which we use daily at Exposure Ninja, will help you... [...]
SEO is an endless journey. You need to keep yourself abreast of what is happening with search engines and content marketing to achieve SEO success. Ahrefs contributor Si Quan Ong has shared 180+ SEO terms and definitions you should know. HE says, “You’ve probably noticed that there’s a lot of jargon and abbreviations in SEO. So we curated and categorized all the important SEO terms and their definitions below. 10x content Content that is at least ten times better than the current top-ranking result for the target keyword. 301 redirect Redirect that takes users to a new URL and tells... [...]
Search Engine Journal has published a new podcast episode ‘The Importance Of First Party Data Activation’ featuring Brent Ramos. The SEJ team says, “Cookies going away in Chrome? They already have been eliminated from the most popular browser on the mobile market – Safari. How does this affect marketing & sales? What about Shopify merchants? Brent Ramos, Product Director at Adswerve, joined me to discuss incremental measurement in ecommerce and beyond. We talked about the importance of first-party data and the possibility of losing a lot of the third-party data that we’re... [...]