HubSpot has published a free kit called ‘How to Run an SEO Audit’. The HubSpot team says, “We’ll guide you through all of the steps to conduct a full SEO audit to ensure your entire site and web assets are optimized for a modern organic SEO strategy. HubSpot joined forces with Ryte to bring you a free on-page SEO template, audit checklist, and 9-step guide to coach you through the process of overhauling your search strategy. What’s Inside? Checklist with over 60+ tips for conducting a successful audit Comprehensive excel and Google template for on-page SEO 9-Step... [...]
Archive for the 'SEO Tips' Category
By regularly evaluating the performance of your website in terms of SEO, you can continue to get more leads that can be converted into customers. Neil Patel has published a new video ‘Auditing Your Website’s SEO For Rankings’ highlighting some useful tips to audit your site. He says, “There is more to SEO than just on-page factors. Today, I’m going to break down how to audit your website’s SEO for rankings beyond just technical fixes.” Neil Patel’s Blog [...]
Search Engine Journal is going to host a live podcast ‘SEO Shake-Up: IndexNow’s Instant SERP Updates Are Here’ featuring Fabrice Canel, Principal Program Manager for Microsoft Bing on Friday, December 10, 2021 at 3 pm ET. The SEJ team says, “What if there were a more efficient way to notify search engines whenever your website content changed? Does it bother you that search engine spiders have to crawl every URL they find? On-demand indexing is here, and it’s shaking up the SEO landscape. You are now in control over when Bing, Yandex, and soon Google detect new and updated... [...]
SEO is the backbone of your business today. So it is important to allocate optimum energy and budget for it. But, knowing how much to spend on SEO can be tricky. To help us, Search Engine Land has shared 5 methods to determine how much to spend on SEO. The SEL team says, “You have options when you’re budgeting for SEO, with methods ranging from rough percentages of total revenue to more precise calculations based on marketing metrics: 1. Commit a proportion of your overall marketing budget How it works Set aside a percentage of your digital marketing budget based on how much you rely on... [...]
Semrush has published a new video ‘SEO for Beginners: Rank #1 In Google in 2022’ to help you build an SEO strategy for ranking higher in Google search. Watch this video to learn about the core pillars of every successful SEO campaign. [...]
Google continues to update its search algorithm. There have been 12 major algorithm changes announced this year alone. That doesn’t include the hundreds to thousands of other minor updates Google has made to their search engine. Search Engine Journal is hosting a webinar ‘Landing Page SEO Best Practices & Tips For Success’ on Wednesday, December 15, 2021, at 2.00 pm ET. The SEJ team says, “Discover what practices can help your landing pages rank better on Google SERPs in this upcoming webinar. You’ll learn: The best content to use, not just sales content. How to convert... [...]
SEO key performance indicators (KPIs) are useful in identifying problems with your website and resolving them for better SEO performance. Conductor contributor Allie Bhutani has shared nine SEO KPIs to track for better website performance. She says, “You might consider using the following list of some of the most important SEO metrics for how to monitor SEO performance. As you use metrics for how to evaluate SEO performance, you can evolve your strategy for better results. 1. Organic Sessions An organic session is a website visit that comes from a search on a search engine. It’s not a click... [...]
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. Ahrefs contributor Tim Soulo has published an in-depth article explaining long-tail keywords. He says, “Long-tail keywords got their name from their position on the “search demand” curve. If we plot all search queries that people have performed in Google in the course of a month and order them by their search volumes, it’ll look somewhat like this: At the “head” of the curve, we have a tiny number... [...]
On-page SEO is the practice of optimizing web page content for search engines and users. Search Engine Journal has published a new guide called ‘Complete Guide to On-Page SEO’ to help you better understand on-page SEO. The SEJ team says, “Our Complete Guide to On-Page SEO breaks down 11 elements to help you plan and conduct your on-page strategy easily. Your Complete Guide to On-Page SEO will help answer questions like: What is on-page SEO? And, why is it important? How do I perform a content audit? What is E-A-T and how does it impact my on-page SEO? How do I optimize my title... [...]
According to MOZ, on-page SEO refers to the SEO elements you control on the webpage, or the webpage code, itself. iloveseo.com contributor Brian Harnish has published ‘Ultimate Guide to On-Page SEO Techniques’. She says, “The word ego has multiple definitions. In psychoanalytic theory, for instance, the ego is “that portion of the human personality which is experienced as the ‘self’ or ‘I’ and is in contact with the external world through perception.” In the context of ego bait, though, ego can be defined by its more common meaning: “Your idea or opinion of... [...]