While redesigning or migrating our website, we may have to bear a great SEO loss if necessary precautions are not taken. Search Engine Watch team has published a new guide ‘SEO for Website Redesign and Migration’ to help you manage the SEO tasks while migrating or redesigning your website. SEW team says, “Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, but when done right, the process should be mostly painless. In this guide you will understand: How to avoid costly... [...]
Archive for the 'SEO Tips' Category
Search engine optimization is an essential process to drive more sales by increasing your website traffic. An effective SEO strategy creates a pool of growth opportunities for your business. Search Engine Watch contributor Harpreet Munjal has shared six SEO recommendations to improve your SEO performance in 2020. Munjal says, “SEO is a super competitive and ever-changing industry. The latest technologies like AI, Google algorithmic updates, and SEO myths are making it tougher to grow your business with SEO. In this guide, I’m sharing top SEO recommendations for 2020 to get the... [...]
Negative SEO refers to the practice of applying unethical techniques to harm a competitor’s rankings in search engines. MOZ team has published a new Whiteboard Friday video ‘Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected’ featuring Russ Jones. MOZ team says, “Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week’s Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it”. Why... [...]
SEO content is that content created to rank in search engines like Google. It helps you to build your online reputation and grow business. Ahrefs contributor Joshua Hardwick has shared an eight-step guide to help you create great SEO content. Hardwick says, “No matter what your business does, you can only get so much organic traffic to your “money pages.” For example, we have five landing pages—one for each of our main SEO tools: In total, these pages get around 25,000 monthly visits from organic search, and we rank in the top five for all of our main... [...]
Your website page rank reflects the quality of page content and how Google ranks it. Higher page rank can help you to score better in SEO rankings. MOZ team has published new Whiteboard Friday video ‘7 SEO Processes That Get Easier with Increased PageRank/Domain Authority’ featuring Cyrush Shepard. MOZ team says, “A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO processes that are... [...]
Schema is a structured data vocabulary that makes it possible for search engines to understand the meanings behind subject matter on the Internet. Schema markup helps search engines to provide a better user experience for Internet users. Cognitive SEO contributor Adrian Cojocariu has published an 11-point guide on Schema Markup for SEO. This guide covers the following: What Is Schema MarkupWhat Is Structured DataWhat Is the Difference Between Schema Markup, Microdata and Structured DataWhat Are Schema Markup & Structured Data in SEOHow Does Schema Markup Impact SEO & Search... [...]
Rich snippets are displayed above the normal Google search results. Snippets provide additional data as compared to the results. With Rich Snippets you can attract your target audience’s attention and boost your search engine marketing performance. iPullRank contributor Aleks Shklyar has published a six-step guide to help you create efficient Rich Snippets. Shklyar says, “If you’re unfamiliar with the concepts of structured data or schema markup, you’ve come to the right place. Though the concepts might not be familiar to everyone in the digital marketing space, anyone... [...]
Search engine optimization is the backbone of your business when it comes to promoting it online. Several algorithm changes come and go but some SEO strategies remain evergreen. Yoast contributor Melina Reintjens has shared six such universal SEO tactics that continue to help in securing higher search engine rankings. Reintjens says, “Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. So if you’re not sure about the latest best-practices, wouldn’t it be nice to have a list of timeless SEO improvements... [...]
Search engine optimization tools and strategies are vital in growth of your WordPress blog. You get a variety of plugins to optimize your blog content. Zima Media’s Mike Zime has published a video ‘How to Setup WordPress SEO’ to help you correctly set up WordPress SEO. Zima says, “This course has five sections. Please use the navigation to bookmark your favorite parts and rewatch them later. The most important sections have a next to it. Read the FAQs and ask a question to be featured in the FAQ section. This is a course will teach the fundamentals to setting... [...]
Keyword research helps you to identify the buzzwords that can help you to improve you search engine rankings. There are several keyword research tools you may consider for your keyword research. To help you with this HubSpot contributor Lindsay Kolowich has shared a list of 10 best keyword research tools. Kolowich says, “Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further... [...]