Zero-click searches are search engine result pages that Google displays at the top of its search results. It answer to a user’s query. These results satisfy the user’s intent without having to actually click on any search result links. Forbes contributor Kevin Indig has shared three ways to help you deal with zero-click searches. Indig says, “For roughly 20 years, companies got good free and paid traffic on Google. Entire businesses and industries were built on a platform that’s now created challenges for sustained success. From Search To Answer Engine The pivot away... [...]
Archive for the 'SEO Tips' Category
Your website’s landing page focuses on targeted keywords that describe your products and services best. It also includes a call-to-action (CTA). A well-designed landing page can help you to increase your share of total search traffic within your industry. SEMrush contributor Erika Varagouli has published an article highlighting best practices to rank your landing pages in the search results. She says, “SEO best practices will make your landing pages rank higher in search engine results and ensure you reach your target audience. With the right SEO, you will attract people interested... [...]
Search Engine Journal team has published a new e-book titled ‘The Biggest SEO Trends of 2020, According to 58 Experts’. SEJ team says, “What will be the biggest SEO trends in 2020? It’s time to evaluate our progress in the past 12 months, identify the key trends that will affect the search landscape next year, and recalibrate our SEO plan for maximum results. Want to know what SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2020? Download our ebook and discover the most important trends you need to know in 2020,... [...]
Along with the right knowledge, there prevail several myths about search engine optimization process. If you are not alert, they could become a hurdle in your way to achieve higher search engine rankings. Content Marketing Institute contributor Mike Murray has shared seven such SEO myths you need to be careful about. Murray says, “SEO myths and misunderstandings abound in the digital marketing world. Although a little truth may be buried in some of these misconceptions, it’s best to understand the nuances. Here’s my advice: Focus first on your users and play fair with search... [...]
The search engine optimization strategies need constant update so that you can cope with the changing search algorithms. The new year is almost here and by knowing how the SEO could change, you can better prepare to face the situation. iPullRank contributor Aleks Shklyar has shared five SEO predictions for 2020. Shklyar says, “Though no one knows with full certainty what the world of organic search has in store in the upcoming year, there are hints SEOs are picking up on. Some of these observations are based on topics that keep arising in the SEO space (see BERT), and others can... [...]
To run your business smoothly and successfully you need to keep your SEO strategy updated. With the algorithm update announcements, you should update your SEO strategy for coping with the search engines. DealerOn’s Kelcey Drapp has published a new video ‘How will SEO change in 2020?’ to shared the new year’s SEO trends with you. Drapp says, “The decade is almost over, and with each new year has come many changes. In her final Wednesday Workshop video of 2019, Kelcey discusses some big changes coming our way for SEO in 2020. Welcome back to another Wednesday... [...]
Pay-per-click (PPC) and search engine optimization (SEO) go hand in hand as both the tactics are used to get more web traffic. Your customers can find you easily if you are using these two marketing techniques. Know Agency contributor Jane Phelps has shared five benefits of using PPC and SEO together. Phelps says, “These 5 benefits of using PPC and SEO together underscore why an all-or-nothing approach to just SEO or PPC won’t get you the best possible search results. 1. Share Keyword Data Keywords are the words, sentences, and questions people type or ask of Google.... [...]
The MOZ team has published ‘Spectator to Partner: Turn Your Clients into SEO Allies’ video featuring Kameron Jenkins in the ‘Best of Whiteboard Friday’ series. MOZ team says, “Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you’re asked to “just SEO a site.” In today’s Whiteboard Friday,... [...]
A strong search engine optimization (SEO) strategy enables you not only to attract new visitors but also in improving the user experience and usability of your website. SEO helps you in expanding your organic reach and building trust and credibility too. Distilled contributor Annaleis Montgomery has shared five useful tips to start your SEO journey and improve marketing performance. Montgomery says, “They say learning SEO is like learning a new language. With such a skill, comes hours of pouring over educational materials and practising it until it comes with ease. But if you don’t... [...]
With search engine algorithm updates, the SEO landscape continues to be dynamic. There will be several things that will remain the same but in addition to them, we are going to face several new updates as far as SEO in 2020 is concerned. Search Engine Journal contributor Danny Goodwin has shared 10 important SEO trends for 2020. Goodwin says, “It’s time to take our annual look at what’s ahead for SEO professionals in 2020. What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2020? This is the question we ask every year... [...]