An effective SEO strategy helps you to reach more people online. Especially during the holiday season, a well-defined SEO plan is highly essential. Searchmetrics contributor Jordan Koene has published a new podcast episode ‘How to Prioritize and Categorize SEO Holiday Topics’ featuring Tyson Stockton. Koene says, “When it comes to last minute SEO optimizations, knowing where to start and what to prioritize is key to winning the optimization battle. Join host Ben and Searchmetrics’ Director of Services Tyson Stockton as they continue their Holiday Triage week discussion reviewing... [...]
Archive for the 'SEO Tips' Category
Nowadays most businesses have realized the importance of SEO and they work to improve their search engine presence. However, while developing an SEO strategy you need to consider several elements which help you to score well in the SEO game. From selection of keywords to the title tags you write for your pages, every element has its own importance. To help you create a better SEO strategy, Go Fish Digital contributor Candice Lyna has shared an article highlighting common mistakes made by businesses while launching a new website. Lyna says, “Time and time again, I see “SEO” considered... [...]
A well-written, self-explanatory copy is one of the most essential elements of your content marketing strategy. It helps you to attract the search engines and also works well for your target audience. WordStream contributor Conor Bond has shared nine important rule to for SEO copywriting in the coming year. Bond says, “Throughout this post, I’ll share a few examples of good work being done by folks around the marketing community. Without further ado, here are nine essential SEO copywriting rules to help you flourish in the year 2020: 1. Understand (and match) keyword intent For the... [...]
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are confusing concepts to grasp. SEM is internet marketing that increases a site’s visibility through organic search. SEO is one of the parts of search marketing tactics. To help you better understand SEO and SEM, Ahrefs’ Joshua Hardwick has published a video called ‘SEO vs. SEM: What’s the Difference and Why You Should Care’. Hardwick says, “What’s the difference between SEO and SEM? When should you be using them? In this tutorial, you’ll learn the difference, plus when and where you should... [...]
You need a well-planned SEO strategy to get more web traffic from search engines. To achieve your search engine marketing goals, you should avoid any kind of mistakes. Authority Labs contributor Ashley Segura has shared eight things that might be hurting your SEO strategy. Segura says, “Decoding the mysteries of search engine optimization can be incredibly frustrating. Before you throw in the towel, let’s take a look at some of the most common mistakes webmasters make that can leave gaping holes in even the best SEO plan. Here are 8 reasons your SEO game might be weak. 1. Mediocre Content Poor... [...]
Use of Artificial Intelligence (AI) in search engine optimization helps you to improve your current SEO performance by discovering opportunities for improved optimization, such as including related keywords in your optimization plans . It can also improve the accuracy of both keyword research and competitor analysis. SEO Clarity contributor Mary Kate Mack has shared an article highlighting the use of AI to improve your SEO content strategy. Mack says, “Over the years, SEO has gone through many transformations. The way we searched in 2008 is not how we search today. Our behavior has evolved... [...]
You can improve your SEO performance with faster page loading speed, high quality content, image optimization, link building and many other tactics. Effective keyword research plays a pivotal role in discovering right set of keywords for improving your web traffic. SEO Clarity contributor Julia Stewart has shared an article highlighting useful ways to to improve your SEO campaigns with competitor keyword research. Stewart says, “Before we get to the practical part, I believe we should address these three concepts of competitive keyword research. Keyword Difficulty I admit that I am not a... [...]
When it comes to SEO, Google is the search engine that attracts major attention of businesses. But what if you want to focus on other search engines too? Neil Patel has published a new video ‘SEO Beyond Google: How to Rank On The Best Alternative Search Engine’ to help you learn how to rank in other search engines. Patel says, “Google is already the most popular search engine. You already know that. Focusing on Google can drive you a ton of traffic, but do you know there’s another search engine that can drive you a ton of traffic and no, it’s not Bing. This search... [...]
To create highly useful content that ranks well in Google and gets you more traffic, you need to polish your copywriting skills. SEO copywriting helps you to create useful, compelling and valuable content that targets specific keywords and gets your website ranked in Google. Seer Interactive’s John Coyle has shared five best practices for effective SEO copywriting. Coyle says, “SEO copywriting is the process of creating content that fits the dichotomy of appealing to both audiences and search engines. There are many strategies that can help boost rankings and drive audiences to promote... [...]
Distilled contributor Tim Allen has published the ‘SEO A/B Testing Whitepaper’ to help you develop strong SEO A/B strategy. Allen says, “Here are just a few things we’ll cover in this whitepaper: Why do we need SEO A/B testing? How does SEO A/B testing help? What exactly is SEO A/B testing? A year of lessons from running SEO A/B tests Case studies How SEO testing can help avoid marginal losses”. Introducing the SEO A/B Testing Whitepaper Distilled [...]