To know how you can improve your search engine optimisation and content marketing efforts, the first thing you should do it to learn how well your content is ranking in the search engine results. With SERP analysis you can learn about the possibilities and impact of creating new content on your website. Porten contributor Zac Heinrichs has shared some useful tips on using SERP analysis for improved SEO and content creation. Heinrichs says, “There are definitely some good tools out there that will help you evaluate content. But remember that search engines, especially Google, are... [...]

Intent marketing refers to the concept of of marketing your product or service based on a customer’s intent to make a purchase decision. By identifying customer intent you can achieve better search marketing with the help of right keyword selection. Neil Patel has published a new podcast episode ‘How to Use Intent to Shape Your Content & SEO’ to help you improve your marketing results with intent marketing. Patel says, “In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales process... [...]

Just like Internet marketing, Search Engine Optimization services is also a domain you can grow your business with the help of right skill set. Ahrefs Joshua Hardwick has published a new YouTube video ‘How to Get SEO Clients Even if You Don’t Have a Website’ to help you learn the ways to get new SEO clients. Hardwick says, “Before you watch this video, you should have a history of producing results and be able to help any client you choose to take on. If you’re looking to make a quick buck, we recommend that you master your craft first so that the tips and strategies you... [...]

Organic link building has remained a top marketing priority for every marketer. Natural links help you in attracting search engines and achieving placements in the search result pages. Search Engine Journal contributor Danny Goodwin has published a new podcast episode ‘Paid Links, Top Tools, Cheap Link Building Ideas & More’ featuring Julie Joyce. Goodwin says, “Link building has gotten a bad rap over the years with Google creating and enforcing strict guidelines against link schemes. Even so, seasoned link builder Julie Joyce never considered rebranding her agency, Link... [...]

A well-developed SEO strategy focuses on multiple dimensions of achieving to achieve rankings in search engines. You need to consider different ways to influence search engines and secure higher placement. Topic clusters, featured snippets, image SEO etc. are some of the techniques that help you to make most from your SEO efforts. Rusty Brick has published a video interview with HubSpot’s Aja Frost. In this video Frost talks about the importance of Topic Clusters, Featured Snippets, Image SEO & Suggested Clips. Brick says, “Aja Frost (@ajavuu) is the senior SEO strategies at Hubspot,... [...]

Effective keyword research helps you to achieve desired SEO performance and increase your website traffic. Neil Patel has published a new video ‘How to Find Hundreds of Thousands of SEO Keywords For Free’ to help you do effective keyword research to achieve your SEO goals. Patel says, “A few years ago, you would need a handful of tools if you wanted to find keywords for your content and SEO strategy. Especially if you want to figure out what your competitors are doing in this space, and how you can beat them. But today, I’m going to teach you how to do all that with one... [...]

By selecting right keywords and adopting current search engine marketing strategies you can get your sites listed in search engine results. With right keywords you give you site an ability to get discovered by the search engines. Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘Why Discoverability Needs to Be an SEO Focus’ featuring Garrett Mehrguth. Csutoras says, “For episode 170 of The Search Engine Journal Show, I had the opportunity to interview Garrett Mehrguth, CEO at Directive, enterprise search marketing agency. Mehrguth... [...]

Google defines negative keyword as “a type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match”. Keeping the above explanation in mind, we would always try to stay away from negative keywords. PPC Hero contributor Emma Smith has published an article to help you use negative keywords for your benefit. Smith says, “You can only get so granular with your keywords, and it is inevitable that your ads will show for searches that aren’t... [...]

You need to be careful while crafting your website’s page titles as it is important to tell visitors whether they are visiting the right page. Also met descriptions are also of utmost importance for taking SEO advantage. Exposure Ninja contributor Dale Davies has shared 21 steps to help you write effective page titles and meta descriptions for your website. Davies says,”To write the best page titles and meta descriptions, you must make them unique, make sure they’re not too short or long, use accurate keyword phrases for each page, not stuff keywords in, and write for people, not... [...]

SEMrush team has published a new video on ‘How to Create Google-Friendly FAQ’ featuring Jason Barnard. In this video, Barnard shares some useful strategies on getting SEO advantage by creating Google-friendly FAQ for your websites and blogs. Barnard says, “Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am going to share with you my cheat sheet for Google-friendly FAQs. This strategy works for any site. I will be using WordPress to illustrate, but you can use it on your site, whether you use WordPress or not. And right at the end, there’s a fun part. I... [...]