MOZ has published a new Whiteboard Friday video ‘Next Search Intent’ featuring Ola King. The MOZ team says, “Satisfying search intent is a critical component of our daily SEO work. But if you’re not thinking ahead to what a searcher might look for after that initial query is answered, you could be missing out. In today’s Whiteboard Friday, Ola tells you what “next search intent” is, why it’s important, and how to optimize for it.” MOZ [...]
Archive for the 'SEO Tips' Category
Watch Neil Patel’s latest video ‘Add This to Your Website for an Instant SEO Boost’ where he reveals a latest strategy to give your website an SEO boost. He says, “I added this to my website and I increased my time on site by 120%. The longer people stay on your website it tells Google that people like your website, they find it valuable and that Google should consider ranking it higher. This one thing also increased my backlink count by 24,453 referring domain names. That’s a lot of backlinks. The more links you have the higher you will rank over time. And best of... [...]
An in-depth understanding of how your search investments will impact performance and your bottom line will help you uncover the best ways to invest in the future. Search Engine Journal is hosting a webinar ‘Demystifying SEO Investments: Expert Advice on What CMOs Can Expect’ on Wednesday, May 25, 2022, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar to discover what business benefits can be uncovered from certain SEO activities, giving you the power to see your investment’s true worth. You’ll learn: How to invest in content and know the expected return. Why you... [...]
Reverse image search is a content-based image retrieval query technique that involves providing the CBIR system with a sample image that it will then base its search upon; in terms of information retrieval, the sample image is very useful in its ways. Search Engine Journal contributor Julia McCoy has published an article on reverse image search. Explaining why you need reverse image search, she says, “Reverse image search is fun to do when you have a few extra minutes in your day and you feel like playing detective. But, it’s extremely useful as well. You can use it to: Find interesting... [...]
Authentic SEO tools provide data and alerts about the overall health and success of your website. With the right SEO tools, you can improve analytics, keyword research, links, etc. Search Engine Journal contributor Jon Clark has published an article highlighting 110 SEO tools that are 100% free. He says, “If you’re looking to get started with SEO or want to achieve better results for the low, low cost of $0, here are 110 of the best free SEO tools you should be using. Free SEO Analytics Tools 1. Google Analytics Screenshot by author, May 2022 Google Analytics is an invaluable resource... [...]
SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. Ahrefs contributor Michal Pecánek has published an article highlighting three essential steps to measure SEO ROI and six challenges calculating it. He says, “The ROI formula for SEO is simple in essence: SEO ROI = (value of organic conversions – cost of SEO investments)/cost of SEO investments In other words, you need to divide the SEO profit by the associated SEO costs. Let’s expand on each variable because it can be quite tricky to get to some final numbers. 1. Calculate... [...]
Search Engine Journal has published a new podcast episode ‘The Key To SEO Success: Effortless Expectation Setting’ featuring Grant Simmons, Director of SEO at ClickFluent Consulting. Loren Baker says, “We just changed keyword strategies last week. Where is our uptick in traffic? I’ve just read an article that says we should do x, y, z, and now I’m the expert. Sound familiar? Whether you’re at an SEO agency or in-house, it can feel challenging to set and keep SEO expectations in check with reality. Helping non-SEO pros understand your long plays is easier said than done –... [...]
Once you see your content how Google sees it, you can easily determine how to get it listed on search engine result pages. Search Engine Journal is hosting a webinar ‘Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert’ on Wednesday, May 18, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to learn how you can easily use log file insights to improve crawling, indexing, and ranking higher with content. You’ll discover how to: Get content crawled, indexed, and ranked faster. How to use log file insights for effective content. Create far better SEO forecasts. Join... [...]
Search Engine Journal has published a new podcast episode ‘The Key To SEO Success: Effortless Expectation Setting’ featuring Grant Simmons. Loren Baker says, “Can’t you just call Google and tell them we want to be on the first page? We just changed keyword strategies last week. Where is our uptick in traffic? I’ve just read an article that says we should do x, y, z, and now I’m the expert. Sound familiar? Whether you’re at an SEO agency or in-house, it can feel challenging to set and keep SEO expectations in check with reality. Helping non-SEO pros understand your long... [...]
Rank Ranger has published a new episode of In Search SEO podcast ‘5 Steps to Turn Your B2B Blog into an SEO Machine’ featuring Andrea Paternostro. The Rank Ranger team says, “Does your B2B blog bring your site a steady stream of organic traffic? Is the content that you publish underpinned by a premeditated SEO strategy? In episode #101 of the In Search SEO podcast Andrea Paternostro explains 5 steps to turn your B2B blog into an SEO machine. The steps are: Absorb Plan your content Execute Reach Analyze and restart We’ll be discussing B2B blog strategy today with a man... [...]