Adam Hansen says, “We all know the power of social media traffic, and Facebook’s in particular. Building an engaged fan base on Facebook is a great way to interact with your most die-hard followers, increase website traffic and (hopefully) sales. But recent changes in the Facebook organic reach algorithms could have big effects on your website’s traffic and your social media. How It All Works Just like in the search engine world, there is paid and organic traffic on social media platforms like”. Decreasing Facebook Organic Reach: What You Need to Know Mark Ling’s  ’Affilorama’... [...]

Amy-Mae Elliott says, “Whether it’s never-ending posts from annoying “friends” with verbal diarrhea, or repetitive links to stupid survey sites, the truth is that sometimes spending time on Facebook is more irritating than productive. The bad news is that Facebook’s algorithms to determine what appears in your News Feed are a closely guarded secret. The social media giant simply says, “The stories that show in your News Feed are influenced by your connections and activity on Facebook.” But there is hope — you have the power to tweak a few settings under... [...]

Lauren Orsini says, “Video posts per person have increased 75% globally, 94% in the United States since the last year, Facebook reports. In a Thursday post on itss media blog, the social network revealed that Facebook has averaged more than 1 billion video views every day since June 2014, and in the United States, 50% of returning visitors watch at least one video daily. It’s a spike that has at least one analytics company proclaiming that Facebook is now bigger for video than YouTube, at least when it comes to official accounts. According to Socialbakers, brands posted 20,000 more videos... [...]

Tom Sather says, “In late 2014, Google announced “Inbox by Google,” update to the nearly ten-year-old Gmail interface that is essentially a re-imagined email client for Gmail, but focused on helping people manage their busy lives. The effort takes the best ideas from products like Google Now and Gmail as well as from upstart email apps like Mailbox. The invite-only revamped inbox also aims to make an inbox experience that is more relevant in today’s mobile world, as its interactivity relies strongly on touch-screen-like movements like swipes. In a Reddit Ask Me Anything, Inbox’s... [...]

Martin Beck says, “By now there’s no doubt that Facebook is a major player in the online video world. Every day Facebook users watch more than a billion clips on the social network. There’s evidence that Facebook is closing in on YouTube as the No. 1 place for marketers to post their videos. In October, comScore reported that on desktop Facebook has surpassed Google’s platform in monthly video views. Today, Facebook added a bit more evidence, reporting a 75% increase since last year in the number of videos being uploaded on its network. That figure is higher in the United States, 94%,... [...]

Amy Gesenhues says, “Cosmo Magazine is joining the long list of brands experiencing significant results with itsFacebook video content. After seeing a swift increase in video engagement rates on the social network last year, the brand launched Hacksmopolitan, a Facebook-exclusive video series. “We know our millennial reader is checking Facebook regularly, and so we wanted to create short, funny, and shareable videos tailor-made for her to watch right in her News Feed,” claimed Cosmopolitian.com’s editor Amy Odell in a post on Facebook’s media blog. According to Odell, Cosmo’s Hacksmopolitan... [...]

Greg Finn says, “Looking to boost the exposure of your brand videos on Facebook? A new one-of-a-kind service from Virool has been launched today that helps brands market your Facebook videos off of Facebook completely. The benefit to brands are the engagement and views to the Facebook specific content. This announcement comes on the heels of reports showing that 80% of all video interactions on Facebook are occurring with Facebook video and the announcement that 1 billion video views are occurring everyday on Facebook. Other studies have shownthat Facebook’s video platform drives higher... [...]

Derek S. says, “As brands place more and more importance on utilizing social media, they must first understand how the most successful brands generate consumer engagement with their posts. Simply Measured, a social analytics platform, has released the findings of its Q3 2014 Facebook Study that measured brand activity on the popular social network using the Interbrand Top 100 Global Brands over a three-month period. According to Simply Measured, the companies included in the study have garnered a total of 1.1 billion fans on Facebook, with 77 percent of the companies having individual audiences... [...]

Amy Gesenhues says, “Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown. Two months after forecasting the number of videos uploaded directly to Facebook would exceed the number of YouTube videos, SocialBakers says its prediction has come to pass. SocialBakers evaluated 20,000 Facebook pages belonging to brands, media outlets, celebrities and entertainment companies to determine how content marketers are implementing video content on the social media site”. More Brands Uploading Video Directly To Facebook... [...]

Martin Beck says, “Last April, Facebook retooled its long-neglected right-rail ads, boosting their size and reducing the number of ads that appeared for desktop users. Today, the social network released details about how the new format is performing. Not surprisingly, Facebook reports, the news is positive. In an eye-tracking test, Millward Brown found that the new ads were more effective at attracting and maintaining people’s attention than the previous format. Compared to the former ads, they are: 29% more effective at attracting views (noticing the ad) 50% more effective at driving... [...]